Halloween marketing idea...

[tony84]

Im not sure if this allowed.

In short we help a lot of people who have problems - usually around bad credit, but can be anything, unusual incomes, property etc.

I have put a graphic together but then I wondered whether it is likely to cause offense so just wanted to get some feedback - not so much on the quality, I know its not great and if I have chance I will improve it, but more about the message and whether you think it will likely upset people?

I cant seem to insert the image, but here is a link: https://mortgagesuccess.co.uk/wp-content/uploads/2025/10/halloween-768x1024.jpg

Cheers

 

[MikeJ]

Wouldn't offend me, but I'm not really your target market.

I'd consider something other than "nightmare" though. Maybe "Are you worried about things other than ghosts and ghoulies?"

 

[JEREMY HAWKE]

That advert indicates that it might see a customer out of a nightmare. So it's worth running

 

[Mark T Jones]

I love it!

Spookily good results?

 

[Frank the Insurance guy]

It's a good one

 

[WaveJumper]

Can't see why that advert would cause any offence personally I think it's quite apt ........ you got me thinking about a Christmas themed one now

 

[Ozzy]

I don't see any issue with the language, my only comment would be to make the text lighter (closer to white but not quite white) so it is easier to read and stand out - but the text is fine imho.

I'd probably trial a bit of A/B testing with the text recommended by @MikeJ above as their suggestion also sounds good in my mind too.

 

[HFE Signs]

I don't see a problem - why do you think anyone would be offended by it?

 

[MikeJ]

The "mort" in mortgage comes from death (as in mortuary) as it was a debt taken to your grave. Good luck working that into the advert though...

 

[tony84]

I don't see any issue with the language, my only comment would be to make the text lighter (closer to white but not quite white) so it is easier to read and stand out - but the text is fine imho.

I'd probably trial a bit of A/B testing with the text recommended by @MikeJ above as their suggestion also sounds good in my mind too.

Thanks. Were only a 3 man band. Not really got the resources for that so was just a bit of a quick check really.

I don't see a problem - why do you think anyone would be offended by it?

Because we live in a world where people get offended easily. I also get told I can be quite direct and so my skin might be a little bit thicker than most peoples - so wanted to get a few more opinions before I get cancelled.

The "mort" in mortgage comes from death (as in mortuary) as it was a debt taken to your grave. Good luck working that into the advert though...

I think your a bit high brow for me. (I did know that btw, my uncle continues to tell me how mortgages are not legal and they are death contracts).