Google Shopping Results

[directmarketingadvice]

I notice more and more google searches are bringing up "shopping results"

e.g. http://www.google.co.uk/search?sourceid=navclient&ie=UTF-8&rlz=1T4GGLR_enGB241GB242&q=honda+cb+600

How do you get listed in these?

Steve

 

[Tin]

They're sites listed in what used to be called Froogle Steve, Google's shopping directory. Looks like they're doing a bit of re-branding. If you mouse over the links (in your link) and read along the url string a bit you'll see reference to Froogle. To get into the shopping directory you need to own a shop. Hope that helps.

Ray

 

[directmarketingadvice]

Thanks for that, Ray.

I've bene trying to find out how to add a product from an online shop I'm working with.

I found a form here:

http://www.google.com/base/processstep1offerunauth?btnG=submit&enteredVerticalName=Products

but I don't see where I could put the url of the webpage that holds the product.

Am I in the wrong form? Or am I missing something?

Steve

 

[Cathy]

It's not strictly true that if you want to sell something on Google shopping that you have to own a shop or even a website.

If you manually upload single products then in effect Google host the page. So, if I wanted to sell something personally I could use the form and input all the details and in theory it would show in the search results, linking to a Google hosted page.

In order to get the links to point to your own website you have to upload via a feed.

This http://base.google.co.uk/support/bin/answer.py?answer=59537&hl=en_GB should help.

 

[Tin]

Sorry Steve, had to nip out immediately after I posted yesterday so couldn't answer you. I've got limited knowledge about the shopping directory and the options available to upload products/url's. When I was using the directory I used to have my site auto generate a single xml file which contained all the products that were available including the respective url's prices etc and this was fired off to Google every thirty days. If my stock levels changed I simply generated a new xml file so what was in the directory was actually what I had in as stock.

I deliberately automated the process (an xml feed) to save going through what you're doing at the moment, sorry I can't be more helpful.

Ray

 

[Alliance]

Steve, the easiest way is to do what Ray mentioned or create a tab delimited excel spreadsheet and upload that.

Make sure you've got all the right attributes for a product upload. See this info here: http://base.google.com/support/bin/answer.py?hl=en&answer=73932

Add some custom ones if you can. The more info, the more chance you have of Google showing your products.

Upload regularly if you can, once a week should do it. Google seems to give the nod to feeds which are regularly updated.

 

[directmarketingadvice]

Cheers, Mark.

I followed Cathy's link and put together a spreadsheet.

Once the web guys have uploaded it to the site, I'll set up the feed and see what happens.

The google help sceens said that you have to have an ssl checkout on your site, but one of the competitors that are listed doesn't, so maybe we'll get away with it... we'll have to wait and see.

Steve

 

[Steve2507]

I notice more and more google searches are bringing up "shopping results"

e.g. http://www.google.co.uk/search?sourceid=navclient&ie=UTF-8&rlz=1T4GGLR_enGB241GB242&q=honda+cb+600

How do you get listed in these?

Steve

Sorry Steve, I nearly sent you a pm about this.

I saw cb600 and thought it was cb6000 which we do, but it most definitely is not a motorbike.

 

[McKay Hardwood Flooring]

Interesting thread - we're creating a new webshop to sell wood flooring direct to the public and trade. I was unsure how to get listed on froogle, pricerunner and kelkoo etc. Will need to do somore investigation.

 

[OldWelshGuy]

I wil wade in on this, as there is a LOT of confusion on it.

Google have a couple of systems, and there are a LOT of plugins for carts such as OSCommerce, ZenCart, cube cart etc. but the problem here is that these are google BASE feeds.

This is where the confusion arises, Google base is NOT google products. The product links that appear at the head of the SERP's are not google base feeds, they are google products items (I am using items rather than products to try and avoid confusion).

MOST google BASE feeds include the 'location' attribute, but using this attribute means that you are automatically excluded from Google prooducts, as you are seen as selling a LOCAL item, so you go to google local (base).

If anyone is having a problem here with this, please state
1. shpopping cart
2. plugin used
3. manual fields

that way I can throw in some more help

Took me an age of uploading file after file to get a set of products showing

 

[Rob Holmes]

Products included in Google Base are added to Google Products (unsure after the post above if it's 100% or not) but 100% of our products (we have over 500) uploaded via Google Base appear in Google Products.

We have an auto-generating csv file that Google base automatically checks once a week.

It's not very productive at the moment as not all searches have the 'shopping results' in them, and also theres a level of SEO needed specifically for the shopping results sections which may or may not complement the onsite SEO for normal SERPS.

There may come a time when these become more integrated but for me at the moment it's a case of 'nice try Google but no cigar'

HTH,

Rob

 

[fairestcape]

There are no cryptic secrets in getting your products to show up (either in the Google Shopping results - or on a normal SERP).

How, where and when you get listed depends on how accurately you configure your website's Google presence (through the admin dashboard), and how well you have configured and described your feeds into GoogleBase.

We had considerable success recently, launching a webshop and its googlebase component simultaneously.

The first orders started to come through after just 6 hours from launch - all from googlebase links!