Google SEO tutorial

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Pet Nanny

Pet Nanny

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May 4, 2007
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Dorset
  • #1
    I have a new website, which I currently cannot use since it has no redirects or SEO.

    Just out of curiosity I decided to watch the google tutorial on SEO. I am still none the wiser! Not that I would attempt to try it myself (God help me), but I would so love to understand the basics.

    So my question to all you SEO experts out there is how did you learn? Is it a question of understanding the basics and self teaching from there, or do you learn from online tutorials?
     
    Marek Skoczylas

    Marek Skoczylas

    Free Member
    Jan 4, 2016
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  • #2
    If you're completely beginner it obvious you need some basics before you even start to test it. Following Google guidelines get your SEO nowhere, forget about it.

    Learn from those who run this road before, so warriorforum, blackhatforum and SEO blogs should be perfect place to start with.

    From early stage you need to collect your website data to get any conclusions in future, you will know what works what doesn't. So Google Analytics code should be included into your website.

    And then practice, practice and one more practice.

    I don't recommend you to buy some random pdf guides.

    I heard that one of UKBF member (TIN) offers SEO training and as far i remember the URL is:

    http://www.freshbananas.co.uk/

    And look what happened, I just made some SEO for website above (I recommend it), this is how it work - your first free lesson :)
     
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    justinaldridge

    justinaldridge

    Free Member
    Sep 26, 2013
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    Sussex
  • #6
    I got started in 2003 out of need. I started an online business and no money to pay anyone to do anything. I taught myself to code and then got obsessed with Google as I could see that that was starting to be my most valuable source of traffic.

    It's changed a lot since then but nothing like rolling up your sleeves and getting your hands dirty! Content and links. Generally can't go wrong if you focus on these two things
     
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    B

    boring-friday

  • #9
    Spock said:
    Heaven knows why anyone is suggesting you look at warriorforum or blackhatforum, it's beyond me. I'm sure you want to keep on the right side of Google Nina! Forget that daft advice.

    What is wrong with the seo of your new site? Is it wordpress?
    Click to expand...

    Keep on the right side then have no links, a crap website and rank nowhere.

    I expect the problem with the seo of her website is that she ranks nowhere and gets no business from it, not to worry though if googles a fwend
     
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    ebafy

    ebafy

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    Mar 9, 2016
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  • #11
    As put, MOZ is a good resource but like all thing SEO, things can get deep very quickly.

    The web is full of so called SEOperts, each claiming to be a guru in one shape or form. Putting their own take on things, what to do, what not to do... in the long run you'll lose the will to live and start to mash through it all.

    There are a few house rules that you can apply yourself however I would start by analysing your closest rivals.

    Best,
    James
     
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    A

    antp__

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    Mar 31, 2014
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  • #14
    I am still yet to dive into Tin's course. The last thing I want to do is enroll and not have time to do the course. But have heard many, many great successes from people using it.

    Another vote for Moz's guide: https://moz.com/learn/seo. Regarding their blog, i'd take things with a pinch of salt from time to time.

    I also read SearchEngineLand along with other blogs specialising in different fields such as PPC, Social Media etc. I use Feedly to keep them all in one place.

    As you have said, reading a tutorial or watching a video will help you learn the basics but digital marketing is constantly changing. The best way to learn is keep up to date with blog posts, latest news, algorithms etc and test it all out on your site!

    What areas do you cover? Local SEO is a little easier if this is all you need.
     
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    Clinton

    Clinton

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    Jan 17, 2010
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  • #17
    "Long term strategy" is a poor and lazy excuse for simply following the Cutts and hoping that an algo change won't wipe you out (as regularly happens with those following the "rules" and playing this "long term strategy")

    The better option is to be flexible enough to exploit whatever flaws exist in the algo at any point in time. But, yes, it does take more savvy!
     
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    S

    stoo

    Free Member
    Nov 23, 2012
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    Bolton
  • #23
    A few years ago i watched a lot of video's and read a lot of these forums and blogs to gain the basics of SEO. Depending on each individual business it is a totally different challenge. Anybody with a decent budget can get traffic to their website but you could have millions visiting your website daily, yet still no engagement or sales. PPC is great to gain targeted traffic to your website but it can be expensive.
     
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    antp__

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    Mar 31, 2014
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  • #24
    @stoo, PPC again is only expensive when not done correctly. Of course bidding on broad keywords such as shoes will see you out of pocket within an hour and that's why there is so much more to it. Many people out there seems to hit the traffic strategy which in my eyes is a waste of time and money.

    Its all well and good getting 5,000 clicks a month making 10 conversions but i'd much rather have 500 clicks with 50 conversions - well who wouldn't - but my point is even if the search volume isn't as high it doesn't mean you wont convert as much or more. Too many clients (those who are being lead by PPC management companies) are far too concerned with how many clicks they are getting with not enough emphasis on conversions and tracking to help lead to conversions.

    Targeted traffic and expensive would go in two different categories in my eyes.
    Targeting broad terms like shoes or hats or cars, yes it will be expensive. 9/10 searching such a broad term like this would show that the customer isn't really sure what they need or want but are having a look around. Click, click, click and they find something they like. They have to wait until payday to buy it as they're currently skint.

    The next search will most probably be for the exact item or at least as close as. Someone searching for size 7 nike roshe trainers in black are more likely to be buying there and then IMO.
     
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    stoo

    Free Member
    Nov 23, 2012
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    Bolton
  • #25
    Yes great points @antp_ and thank you for explaining it so well. At the end of the day people are searching for things on Google in their millions. We can get an overview of the most popular items or topics being searched, and these markets are quickly saturated no doubt.

    I had a great idea a few years ago, and an idea that could still work today. Unfortunately it is slightly unethical and PPC was not an option, so needed to be ranking organically for this search phrase. It was low comp so quite easy i thought. I almost made it to the top of google ranking around 4th, 5th and so it picked up traffic and was making money, but then things went wrong! I think the Algo changed or it was a fluke ranking and I just didn't have the knowledge or expertise to rank it after that! If it had gone right and it had ranked 1st it would have made a LOT of money. This idea could still be achieved today but not to the scale it would have done a few years ago. I presume it would be a lot harder to rank high today unless somebody is really good with SEO.
     
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    JamesMason67

    JamesMason67

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    Feb 21, 2013
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    Edinburgh, Scotland.
  • #29
    There are people on this forum who can quickly help you get your site on its way. The people I am referring to will likely make sure your site is reasonably OK first.

    By that I mean titles, fix bad coding errors keywords etc, etc.

    This is minor work for SEO guys but will make a massive difference to your site if this has not been carried out already. I would ask the pros to do this first. It wont cost too much. While your site is rising through the serps, you can as others have suggested, start learning to do a bit more advanced SEO yourself.

    People I could recommend include Marek Skoczylas, Justin Aldridge and Old Welsh Guy (James). They have done work for me or given me advice I was happy with.

    By all means do your own SEO, but have the professionals at least give you a push start.
    Just my opinion. Good luck.
    James
     
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    K

    Katie Grimason

  • #31
    I find that the DistilledU online course is very useful to learn the basics of SEO because it covers everything, but in an understandable way and isn't confusing. I also read articles on things like Moz and Search Engine Land to keep myself up to date with the world of SEO & digital marketing, as the industry is rapidly changing, so things can become outdated very quickly.
     
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    D

    DhruvSoft

  • #32
    If it is a matter of doing good SEO, it will only come through experience. But if it is all about to start doing SEO, one must learn some basic before starting hands on practice. There are various online tutorials available which people can easily get by just doing google. But it is also very important to learn from authentic sources. After having some basic idea start with off page optimization, this will give much exposure regarding SEO promotion. Once getting handy with it starts doing On Page, but try to take help of an expert or any developer.

    The best authenticated resource is itself google. So start with Google guidelines for SEO. Google has it’s own website for learning and tutorials. The best site to visit for the purpose learning is: Support.google.com. You can also learn from SEO giant websites like Moz or Searchengine land.

    Some best resource to learn SEO are: google support, moz, searchengineland, searchenginewatch, webconfs etc.

    The most important thing in SEO is to keep yourself updated with latest google algorithm updates, which you can simply find here:

    Also try to develop a habit of reading blog sites to keep you updated various tips & tricks and latest development on SEO.
     
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