Google remarketing

[mailboxexpress]

Has anyone used it? I am going to try it in a few weeks after i have had a few banner made.

Just interest on the potential ROI you may have experience, did it heavily increase traffic and how much did you spend. I just want to here some experiences of using it, any hints or tips?

 

[NeilHarries]

I have never heard of it, what is it?

 

[Love Springers]

Despite doing some work through google adsense, this is something that i have not heard of before. Would be interested in finding out more.

 

[Andrew Baker]

Re-marketing is an excellent strategy to use for AdWords campaigns...

In simple terms it allows you to target prospects that visited your website and performed certain actions but didn't convert...

...you can use the Google Display Network to target this "audience" with specific ad messages.

If used sensibly and creatively (and without spooking the user out by following them everywhere they go) it can produce great results and is a very useful addition to any AdWords account.

Check here for more information:-

Google Video

Google Article

Andrew

 

[alanjgrainger]

As a result of casually seeing how much tickets to England vs Wales was going to be I am now being stalked by banner ads featuring Joe Hart and Wayne Rooney. I can see it being a really useful marketing tool, just not so sure I need to see Wayne Rooney's face plastered all over every page that I visit!

Anyone who visits SEO Moz will also be very aware of this particular technique, I have to say I think these guys have gone a bit too far with it and crossed over into "actually that's pretty annoying" territory.

 

[Andrew Baker]

Anyone who visits SEO Moz will also be very aware of this particular technique, I have to say I think these guys have gone a bit too far with it and crossed over into "actually that's pretty annoying" territory.

Hi Alan, this is my point, advertisers have to be careful to get the balance right...

 

[alanjgrainger]

Absolutely, in this case when you occasionally visit the blog and are nowhere near making a conversion, getting prompted all day long can be a bit annoying. It's a great tool, don't get me wrong, but to be used with discretion as you rightly say.

 

[Andrew Baker]

Absolutely, in this case when you occasionally visit the blog and are nowhere near making a conversion, getting prompted all day long can be a bit annoying. It's a great tool, don't get me wrong, but to be used with discretion as you rightly say.

Completely agree, you can decide the type and frequency of the messaging based on the type of actions the prospect took... so in your example visiting a blog post isn't a clear action of you entering into their conversion funnel.

If you went to their sign up page but dropped out of the funnel then a different re-marketing strategy could be used.

 

[directmarketingadvice]

Just interest on the potential ROI you may have experience, did it heavily increase traffic and how much did you spend.

ROI good. Traffic isn't amazing, but given it's only ever going to be a subset of past visitors to the site, it's not likely to be.

Cheers,

Steve

 

[Chloe Taylor]

Well have never heard of such a word in my life. Can any one explain me in brief as to what Google Re marketing really is.... ?

 

[jhardy2008]

no idea...

 

[Frimley111R]

It is this:

You visit a site, say Vauxhall's for example. Google knows you have visited it. You go to another site which on which google owns the advertising space (its like an online billboard hoarding). Google puts a Vauxhall advert up on that site because it knows you are interested in Vauxhall products. You move to another site on which Google also owns advertising space and it does it again until you go somewhere where Google doesn't own the advertising space.

Ads can be image/moving or like the simple adwords ones.

Essentailly ads follow people.