Google PPC Question

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FreelanceSEO

FreelanceSEO

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Mar 30, 2005
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  • #1
    Probably another silly question I'm afraid.

    I have one or two search terms that I am the only sponsored link in a particular google search. yet even when I'm the only one, I never get into the yellow sponsored links on the top of search results, always only on the right hand side? Anyone that can advise me why that is?

    Thanks

    Trev
     

  • #6
    Idont think anybody knows outside google...

    I know a serious adwords guru who has systematically tested everything he can to try to turn that placement into a set of rules, and after a month and hundreds of campaigns in many sectors and markets, he still could not figure out the algorithm
     
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    W

    Words of Magic

  • #8
    telby said:
    Probably another silly question I'm afraid.

    I have one or two search terms that I am the only sponsored link in a particular google search. yet even when I'm the only one, I never get into the yellow sponsored links on the top of search results, always only on the right hand side? Anyone that can advise me why that is?

    Thanks

    Trev
    Click to expand...

    1) You have to be bidding in fairly competitive, commercially oriented keyword categories. Not all keywords can get ads to show in those positions.

    2)Your ad has to already be ranking near the top of the adwords list for that keyword.

    3)Your ad has to be earning a high enough CTR for google to justify giving you the preferred position.

    Wishing you all the success in the world,
     
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    M

    M178591

    Free Member
    Sep 13, 2006
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    Shropshire
  • #10
    I think the answer is quite simple. Adds appear on the right of the screen. When there are enough ads for a particluar search phrase then they appear on the top as well. This means that Google can show an additional 3 ads on the screen. Where you rank in adwords is related to your quality score as already mentioned but if you are the only ad for a particular set of results I would expect you to appear only on the right. If there are 2 or 3 ads then they will appear only on the right. If there are hundreds of people bidding for the keyword then ads are displayed on the top and the right.
     
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    M

    M178591

    Free Member
    Sep 13, 2006
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    Shropshire
  • #12
    I agree with you. I think my basic point is that I have never seen ads at the top of the natural listings on their own. I have seen plenty of results where they are on the right with no ads on the top but I don't recall any on the top with none on the right. When I get a set of search results with only one ad showing the ad is always on the right of the screen not at the top. When there are lots of ads then they show both on the top of the natural results and to the right. In this case all the things you mention are right but in my experience if there is only one ad been shown it is always on the right not on the top.

    That said I am always happy to be corrected. If you can point me in the direction of a search string which will yield a set of results with only one or two sponsered links which show at the top of the screen with no sponsered links at all on the right then I would be very interested.

    Mark
     
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    directmarketingadvice

    directmarketingadvice

    Free Member
    Aug 2, 2005
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  • #16
    estwig said:
    Steve Gibson can answer this, he did my ppc campaign.
    Click to expand...

    Actually, I agree with Mark and Paul, so I've not much to add.

    Google sent out a message about this a couple of months ago, but it was worded in such a boring way, it's hard to remember if they said anything important... :D

    Steve

    PS I'm joking - the gist of their message was that they were going to have these "top listings" for more keywords... surprise, surprise as it makes them more money! :)
     
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  • #17
    Mark-UK said:
    It's related to your keyword quality score, any serious adwords guru would know this.
    Click to expand...

    Thats an assumption and guesswork made by most and totally wrong, as systematic testing has proven - the answer is a LOT more complicated - the serious gurus have groups of people systematically testing everything. Nothing is left to chance or guesswork - and whatever the algorithm is it is a lot more complicated than that
     
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    Mark-UK

    Mark-UK

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    Jan 8, 2007
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  • #18
    Its not guesswork or an assumption, it's from Google themselves. An adgroup with good CTR and great keyword quality score that is performing well will gain a top left spot if bidding high enough. No urban myth or hidden algorithm to it.


    Telby whats your keyword quality score for keywords you want to be in top left for, great, good, ok, poor etc, whats your CTR like.
     
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  • #19
    Mark-UK said:
    Its not guesswork or an assumption, it's from Google themselves. An adgroup with good CTR and great keyword quality score that is performing well will gain a top left spot if bidding high enough. No urban myth or hidden algorithm to it.
    Click to expand...

    It would be even better if it was right.

    Which it is not..

    Right now I am bidding on a competitive golf phrase in a hot market, 3 pages of ads, with lots of well target ads, good quality a CTR of 17% which is why I wont reveal the phrase - I dont want to give away the trick that gets me that CTR - yet there are no yellow ads at all.

    Not unusual, it is fairly random.

    Yet in one of the real estate markets I am looking at - there is a phrase that nobody is targetting in the ad copy, the very top site has neither the phrase , nor either of the two words in its landing page. Yet there are three ads up there in yellow and a very full list on an expensive minum price keyword

    As always, the little that google will reveal, does not line up with serious testing and observation

    Sure some of the factors you list matter...but it isnt nearly as certain as you think.

    Still...keep peddling the generalisation. I shall bow out of this thread at this point.
     
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    Mark-UK

    Mark-UK

    Free Member
    Jan 8, 2007
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    West Yorkshire
  • #21
    If you would like your ad to appear in the top positions above Google's free search results, you can try increasing your keywords' Quality Scores and cost-per-click (CPC) bids. There is currently no way to request these positions however.The position of your AdWords ad varies per keyword and is determined by your matched keyword's CPC bid and Quality Score in relation to other advertisers' CPC bids and Quality Scores.
    For ad placement in top positions above Google search results, we use the same formula, based on your CPC bid and Quality Score. However, only ads that exceed a certain quality and CPC bid threshold may appear in top spots. The CPC bid threshold is determined by the matched keyword's Quality Score; the higher Quality Score, the lower the CPC threshold.

    This ensures that quality plays an even more important role in determining the ads that show above search results.Ads in the top positions must also have been reviewed and approved by AdWords Specialists. Therefore, high-ranking ads may appear to the right of search results rather than above them until they are approved.
    To learn more about ad requirements and guidelines, visit https://adwords.google.com/support/bin/answer.py?answer=6129&hl=en_GB.For tips on improving your Quality Score, please see https://adwords.google.com/support/bin/static.py?page=tips.html&hl=en_GB.
     
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