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My main keyword domain is still number one for that keyword but about a third of the low volume searches completely disappeared off the charts
There is always a lot of panic about this stuff. Bottom line is, play by the rules and avoid hiring cheap, Chinese companies to do your SEO.
A warning story: A former business client of mine, who ran an opticians in London, Started an online webstore for designer sunglasses. He paid an SEO company to link him aggressively around the web; this got him up to number 2 (behind Sunglasses Shop) on Google UK for just about any sunglasses-related search term you can think of. he started making serious money, took on extra business premises, employed several members of staff and stocked up on all major brands of sunglasses.
One day, Google threw him way down their listings because of his SEO company's black hat techniques. He fought back to page one, then they threw him down again.
His company recently went into liquidation.
The moral of this story is, place links on good websites, preferably related to your subject matter. Get known around social media sites because Google is using these more than directories these days as a measure of popularity, and ensure your site content complies with their best practice. Don't get tempted to keyword-stuff because Google's algorithm is becoming more and more sophisticated when it comes to spotting that sort of thing. If you pay for links, put them on blog sites that aren't too loaded up with links and use simple, cheap text links with relevant anchor text rather than expensive banner ads because google are largely ignoring the latter for SEO now. Finally, change your main page content on a frequent basis to keep Google interested.
If you stick by these rules, you will survive most major changes on Google when they occur and hopefully, you will find your sites go up as the bad boys go down.
Just out of interest, does a twitter/Facebook feed onto your main landing page count as new text?
Pete
One of my sites seems to have had mixed results, around about the 24th I added some content to a domain I had done a 301 redirect on some time ago I immediately got a page one ranking which I did not want, the site is nearly empty but my primary site dropped like a brick for the equivalent search terms, luckily it has pulled back for its main keywords but still dropped from position 3 to 10.
I know Google seems to think its pulled a blinder here but I've already seen posts around seo forums which raise concern.
If we take it that say crap backlinks are going to penalize you then what is Google going to do when the spammers start spamming competitors sites with cheap baclinks to take out the competition. Surely they have just made a rod for their own backs.
Im not being funny, but why are you putting new content on a 301'd site?
Either no-one is going to see it as it will redirect somewhere or you haven't 301'd it properly or you have removed the 301 which should have been used to tell google about a permanent redirect which in fact isnt permanent?
It is quite shocking but aren't Bing and all the other search engines missing an opportunity to pounce and capitalise?
Bing do seem to have better control on spam in their listings.
It is quite shocking but aren't Bing and all the other search engines missing an opportunity to pounce and capitalise?
Bing do seem to have better control on spam in their listings.
In my opinion Bing give way too much weight to Exact Match Domains. But yeah why aren't they launching a fully scale social media campaign, and engaging with the SEO community. Many of us SEO's are the go to guys for computer stuff for our circle of friends and family, if we start saying "hey use bing" I think a lot of people will start switching.
There are probably too many management layers to take quick action though...
Many of us SEO's are the go to guys for computer stuff for our circle of friends and family, if we start saying "hey use bing" I think a lot of people will start switching.