Google Caffeine. What should you do?

[Ali-v-8]

You should do nothing.
As most SEO will know the new caffeine index rolled out and the organic listings are still jumping all over the place.
While the listings are changing, you have no solid platform to work from. Making changes now is not a good idea.
Continue standard off site link building articles etc, but dont make drastic changes till the index settle.
If your Seo has been done correctly in the fist place you wont see much of a change.

 

[fisicx]

Has it actually been rolled out? I know there has been lots of testing but I've not seen any changes anywhere.

 

[emmadean]

Yah, was it already out there now?

 

I have seen a number of sites jumping around...

One of mine disappeared from broad match.
Reappeared.
Disappeared from phrase match
Reappeared,
Google shopping results, strange in this market - appeared - then disappeared.
And all has now settled in much the same position, all in the last week.

Plus ca change...

 

[Ali-v-8]

that sounds like customisation.
are you looking on different machines.

 

that sounds like customisation.
are you looking on different machines.

I am in the main looking through proxy servers - I have to because of tracking quite a few keywords, and also wanting to see the results in various locales - although in these cases personalisation has not affected results, for one thing because I never look at my own sites clicking thru from search

I have no idea whether this is caffeine being tested - just that since new year results have been turbulent

 

[Andy Walpole]

Does caffeine represent much major change though? I'm not reading that as such on the SEO grapevine. It mainly seems to be about a faster page rendering for the user and a larger volume of pages to pick from.

 

[fisicx]

I agree, I've not seen any real movement on any pages on a whole raft of sites. I don't think there is anything for anyone to be concerned about as long as they aren't trying to trick Google.

 

[Ali-v-8]

I think that local search is the most effected.

I agree, I've not seen any real movement on any pages on a whole raft of sites. I don't think there is anything for anyone to be concerned about as long as they aren't trying to trick Google.

 

[zincOnline]

Build a blog and keep it topped up with the latest goings on in your industry, also utilize popular social media sites like digg and twitter.

watch this space.

 

[Ali-v-8]

You are on about the twitter live feeds.

Build a blog and keep it topped up with the latest goings on in your industry, also utilize popular social media sites like digg and twitter.

watch this space.

 

[fisicx]

Build a blog and keep it topped up with the latest goings on in your industry, also utilize popular social media sites like digg and twitter.

How is this any different to normal marketing activities?