Google Business Profile

[AM2021]

Hi
Please can some one help me optimise one of my website for various locations we cover on Google business profile? So we can get into the top 3 for other areas.

Also would adding posts linking to case studies we have completed for areas we cover help with location optimisation on GBP

 

[fisicx]

Doesn’t work like that. If you want a profile to cover multiple areas you need an office in each area. You could set up an SAB but it’s not really suitable for a business like yours.

 

[AM2021]

Doesn’t work like that. If you want a profile to cover multiple areas you need an office in each area. You could set up an SAB but it’s not really suitable for a business like yours.

Thanks
What’s a SAB please?

 

[fisicx]

Service Area Business. There lots of rules about how and what you can do:

Manage your service areas for service area and hybrid businesses - Google Business Profile Help

When you set your service area, it helps people find your Business Profile. Your service area shows customers where you can provide your products and services.

support.google.com

 

[AM2021]

Service Area Business. There lots of rules about how and what you can do:

Manage your service areas for service area and hybrid businesses - Google Business Profile Help

When you set your service area, it helps people find your Business Profile. Your service area shows customers where you can provide your products and services.

support.google.com

Okay thank you
Are you getting my emails?

 

[fisicx]

Okay thank you
Are you getting my emails?

Yes and I’ve replied

 

[mkseoagency]

Hi
Please can some one help me optimise one of my website for various locations we cover on Google business profile? So we can get into the top 3 for other areas.

Also would adding posts linking to case studies we have completed for areas we cover help with location optimisation on GBP

I use some automation software called Make.com - which posts content to my own GMB profiles on a regular basis, like 5 posts/day. This helps my own GMB profiles get found on lots more keywords, as I've been dripping out articles like this for a few months now. Make.com basically automates logging into ChatGPT, putting the prompts in, then publishing to Google My Business. I would advise doing this, and also spending time ensuring your GMB profile is completely populated with content. The more keyword-focussed content the better basically. To really boost your GMB profile you need genuine reviews from customers. Much of local search traffic come down to a "whose got the most/best reviews". I've got 21 x 5* reviews so far, however I'm a 1 person business and only been trading <2 years. That makes a big difference. You can distribute an Ask For Review link via QR Code/email to get genuine reviews from your customer base. All of that work would take maybe 3 hours for me - but then you would have a well optimised GMB Profile, and it would automatically post 5 articles/week for you. Software costs would be roughly £20/month to run that.

 

[fisicx]

Are you sure your GBP posts increase your reach? There has been loads of testing in this and the conclusions were it made zero difference.

 

[mkseoagency]

Are you sure your GBP posts increase your reach? There has been loads of testing in this and the conclusions were it made zero difference.

I haven't looked deeply into it and seen the research you mention frankly, so you could be right. I just speak from experience on my own GMB. I populated it with content and started auto-publishing in July, since which time I saw a noticeable spike in traffic around 50% boost. I can't possibly see how adding more keyword-targeted content to your GMB profile would make your business less found mind. I'm a lot happier now I've got maybe ~100K words of content in my GMB now vs. 1K which I had in July. As mentioned it only takes 2-3 hours to automate permanently on GMB, and I'm paying for my AI subs to automate ~20 social media platforms at the same time. So my costs were 3 hours setup + £0.43/month for 4 posts/day in OpenAI credits - meaning very little is at risk.

 

[mkseoagency]

Are you sure your GBP posts increase your reach? There has been loads of testing in this and the conclusions were it made zero difference.

Just looking at a bit more data on my side - I'm almost positive it does make a difference - adding content to your GMB profile. Sure that content doesn't index in the Google organic traditional way, however it definitely does help. I'm now ranking well nationally on terms like "casino marketing agency" for two reasons 1. I've automated maybe 20 articles around that keyword on my GMB in recent months (I didn't appear AT ALL on this keyword before that and 2. My business is ranked 5.0 on GMB - so I'm the best ranked agency in the UK on this basis - no other company has as many solid 100% 5* reviews as I do with this keyword in their GMB profile. I believe the fact I've written the word "casino marketing agency" loads in my GMB post content, added a product on that keyword, and harvested a decent amount of 5* reviews recently - has put me from nowhere into position 1 nationally within a few months.

 

[fisicx]

Unfortunately automating will result in more and more AI slop. Google already has patents for detection algorithms that will ignore and eliminate AI generated content.

As an aside, I think you are seeing personalised results. I only see your website not GBP (it’s not been GMB for years).

 

[mkseoagency]

Unfortunately automating will result in more and more AI slop. Google already has patents for detection algorithms that will ignore and eliminate AI generated content.

As an aside, I think you are seeing personalised results. I only see your website not GBP (it’s not been GMB for years).

If your prompts are detailed enough I don't think Google can fully distinguish between AI-generated content and human frankly. I feed a bunch of Google's own guidelines and documents into my prompts. Plus I expand the generic ChatGPT bandwidth of 2048 units to more like 50K-100K on my articles. I've put hand-written content into 10-20 different AI-detection tools and seen results ranging from 0% to 100% AI detection. Its close to impossible to write a few pages of content by hand - and have that score 0% in more than a handful of AO writing detection tools, the results are very erratic by all accounts. Also with the prevalence of ChatGPT usage in recent years, so many people use it for content, Google/Microsoft etc can't just start penalising everyone who uses it. Gemini being a good example - I can't see Google selling that to its webmaster clients, then penalising them the following day on the SERPs for using their own tool.