Google Broad Match / Exact Match

[DoLally]

When doing research for clients on keyword tools, I sometimes come across nothing on a broad match basis for a key phrase and then significant results on an exact match basis :|

Any idea why?

 

[seomediastar]

What tool you are using?

 

[iamlijo]

1. Broad match: keyword
   Allows your ad to show on similar phrases and relevant variations
2. Phrase match: "keyword"
   Allows your ad to show for searches that match the exact phrase
3. Exact match: [keyword]
   Allows your ad to show for searches that match the exact phrase exclusively
4. Negative match: -keyword
   Ensures your ad doesn't show for any search that includes that term

Broad Match

This is the default option. If your ad group contained the keyword 'tennis shoes,' your ad would be eligible to appear when a user's search query contained either or both words ('tennis' and 'shoes') in any order, and possibly along with other terms. Your ads could also show for singular/plural forms, synonyms, and other relevant variations. Broad match keyword: Ads may show on searches for: tennis shoes tennis
shoes
buy tennis shoes
tennis shoe photos
running shoes
tennis sneakers Run a Search Query Performance Report to see what keyword variations trigger your ad. Check out this blog post to learn how broad match can help you reach more customers (English only).
Learn more about broad match
Phrase Match

If you enter your keyword in quotation marks, as in "tennis shoes," your ad would be eligible to appear when a user searches on the phrase tennis shoes, with the words in that order. It can also appear for searches that contain other terms as long as it includes the exact phrase you've specified. Phrase match keyword: Ads may show on searches for: Ads won't show on searches for: "tennis shoes" red tennis shoes
buy tennis shoes
tennis shoes photo shoes for tennis
tennis shoe
tennis sneakers Phrase match is more targeted than broad match, but more flexible than exact match.
Exact Match

If you surround your keywords in brackets -- such as [tennis shoes] -- your ad would be eligible to appear when a user searches for the specific phrase 'tennis shoes,' in this order, and without any other terms in the query. Exact match keyword: Ads may show on searches for: Ads won't show on searches for: [tennis shoes] tennis shoes red tennis shoes
tennis shoe
buy tennis shoes You likely won't receive as many impressions, clicks, or conversions with exact match as you would with broad match. However, if you've carefully constructed a comprehensive keyword list, the traffic you do receive may be more targeted to your product or service.
Negative Match

If your keyword is 'tennis shoes' and you add the negative keyword '-used,' your ad will not appear for any searches that contain the word 'used.' Keywords: Ads may show on searches for: Ads won't show on searches for: tennis shoes
-used tennis shoes
buy tennis shoes
tennis used tennis shoes
shoe used for tennis
Negative keywords are especially useful if your account contains lots of broad-matched keywords. It's a good idea to add any irrelevant keyword variations you see in a Search Query Performance Report or the Keyword Tool as a negative keyword.

source : http://adwords.google.com/support/aw/bin/answer.py?hl=en&answer=6100

 

[DoLally]

Iamlijo

Either I haven't had enough coffee this morning or that doesn't answer my question :|

If broad match picks up everything (i.e. the keyphrase and a billion different offshoots) - but the google keyword tool comes back with "ZERO"

How is it possible for an exact match to come back with 580 :|

Wouldn't the 580 also come up in the broad match search :| based on what you posted above??

 

[seomediastar]

Maybe just a bug. Try again tomorrow.

 

[directmarketingadvice]

Iamlijo

Either I haven't had enough coffee this morning or that doesn't answer my question :|

If broad match picks up everything (i.e. the keyphrase and a billion different offshoots) - but the google keyword tool comes back with "ZERO"

How is it possible for an exact match to come back with 580 :|

Wouldn't the 580 also come up in the broad match search :| based on what you posted above??

Yes, you're right, it should.

However, the keyword tool is very unreliable and inconsistent.

(don't know why - maybe they want it to be?)

Steve

 

[seomediastar]

I am using market samurai which picks up from Google API and I haven't encountered things like that. It's just a bug for sure.