Google AdWords experts?

[Gofever]

Low search volume does not mean no response.It means low search volume until someone types in the exact query if you're on exact match keyword.If you're not getting any hits over time then you can go phrase match and if that's not getting any hits you can go Broad match modifier and so on whilst tweaking Price ect.This is just a suggestion to start safely as to optimise your campaign is a different ball game but one has to start somewhere.

 

[fisicx]

...as it would flag it as Low Search Volume.

I use lots of really low search volume keywords and it works really well. Because they are highly targeted the conversions are much higher.

My example was the search - not the keywords you use in adwords.

 

[Paul Carmen]

Low search volume does not mean no response.It means low search volume until someone types in the exact query if you're on exact match keyword.If you're not getting any hits over time then you can go phrase match and if that's not getting any hits you can go Broad match modifier and so on whilst tweaking Price ect.This is just a suggestion to start safely as to optimise your campaign is a different ball game but one has to start somewhere.

That's not true I'm afraid, these keywords don't show for searches at all if flagged as Low Search Volume, the way AdWords works is that the volume has to move above a certain small threshold (they don't tell you what that is & it only updates once a week) & the keyword would have to change status before its shown. Just matching the search term won't make it show. https://support.google.com/adwords/answer/2616014?hl=en-GB

The volume is too low for any keyword match type to work with the type of query shown (I checked). By all means add them in, they may start showing, but the OP isn't going to get much traffic from them!

@fisicx, I understand you didn't mean that, but the OP is struggling & I wanted to make it clear to them. They would need a mixture of shorter tail variants & probably be best off with BMM keywords, as they are having an issue with keyword analysis.

 

[Gofever]

I just now checked 3 of our low volume keywords and they activated our ads on broad match modifier.Whilst the volume won't be great he can tweak the match types safe in the knowledge he isn't going to haemorrhage money until he knows what he is doing.Try it yourself and let us know your results.

 

[Paul Carmen]

Is the BMM version flagged as "Low Search Volume" in AdWords? The BMM variants often work where exact & phrase get flagged, the status is against each match type, not the term in general.

If the BMM variant is flagged as "Low Search Volume" it's not meant to show & if it has it should change from low search volume first!

 

[Gofever]

Is the BMM version flagged as "Low Search Volume" in AdWords? The BMM variants often work where exact & phrase get flagged, the status is against each match type, not the term in general.

If the BMM variant is flagged as "Low Search Volume" it's not meant to show & if it has it should change from low search volume first!

Okay, so your know saying low search volume keywords can trigger your ad ?

 

[Joe Y]

Here lies my point with it all being subjective. Haha.

Why would you advise again webflow? Its an awesome platform. Expensive but still awesome.

 

[Joe Y]

Take the point on pricing but I do believe we are offering more than others. I can deliver a WordPress site they update themselves for a fraction but that isn' t what I want to offer. Which on that point I'm targeting the wrong people. I'l get There!! Haha

I want to offer a service were they do nothing themselves.

 

[Paul Carmen]

Okay, so your know saying low search volume keywords can trigger your ad ?

No, it would depend on match types & whether all or some are flagged as Low Search Volume. I asked you a simple question based on your AdWords setup. But to explain it in simple terms for you: -

The scenario below should trigger no ads: -

• "website for electrician in warminster" Low Search = 0 ads
  
• [website for electrician in warminster] Low Search = 0 ads
• +website +for +electrician +in +warminster Low Search = 0 ads

The scenario you describe would trigger a results; e.g.: -

• "website for electrician in warminster" = Low Search = 0 ads
  
• [website for electrician in warminster] = Low Search = 0 ads
• +website +for +electrician +in +warminster = Eligible = Ads showing

In these scenarios only the BMM version is triggering it, if all are Low Search none should trigger it.

 

[Gofever]

That's not true I'm afraid, these keywords don't show for searches at all if flagged as Low Search Volume, the way AdWords works is that the volume has to move above a certain small threshold (they don't tell you what that is & it only updates once a week) & the keyword would have to change status before its shown. Just matching the search term won't make it show.

That's your quote

But you are you're now saying that broad match modified keywords low search volume will trigger your ads ?.


I just tested 3 and all are still showing as low search volume keywords but triggering ads. Their status is the same as it was before,eg the status hasn't changed yet and it triggered our ads.Maybe using exact match geographically targeted, you could be waiting a long time looking for clicks as it needs to be an exact match.I think its a good starting point and then tweaking match types and keep your low search volume keywords for when somebody types the relevant search in for the geographical area concerned.,

It is a good safe way to start Using AdWords effectively and to learn what works before getting too technical re-optimisation.That's my view anyway.LOL

 

[fisicx]

Why would you advise again webflow? Its an awesome platform. Expensive but still awesome.

Because the code it creates is poor and you don't have the huge range of themes, plugins, extensions and other resources available to other platforms. Anything drag and drop is going to fare less well in the new Google mobile world. Google scores you low on both mobile (57/100) and desktop (56/100).

I can deliver a WordPress site they update themselves for a fraction but that isn' t what I want to offer.

Wordpress is just the platform. Your clients won't know if it's webflow, wordpress or bujilt with a knife and fork.

I want to offer a service were they do nothing themselves.

Create a wordpress multisite and it becomes a doddle to manage. Updating is simpler, you have full control and you can still create bespoke themes for each client. And it's free. All you have to do is pay for hosting. Don't give them a login and they come to you when they want an update.

Aim to do less for your money. The more automation you can build into the system the better.

You asked about one thing I've spotted wrong with your site. I get a 'Connection not secure' warning on your site and a whole load of missing images. If people are landing on your homepage and seeing that then it's no wonder they aren't converting.

 

[Paul Carmen]

@Gofever, that was an example of match type scenarios in my post that could trigger ads. One would, one wouldn't.

As far as Google AdWords is concerned, each match type is a different keyword in its own right. If all are Low Search Volume they're not triggering any adverts.

Your entitled to your opinion, I'm sure you think they are triggering ads, but I suspect if you look closely you'll find a similar keyword or broad match term has triggered the advert (if you hover next to the Low Search Volume keyword it will tell you if its triggering adverts & it would soon show an impression if it has triggered). As a Google search partner I can assure you Low Search Volume keywords don't trigger adverts.

Good luck with your campaigns, lets stop cluttering up the OPs thread & go back to giving him useful advice.

 

[Gofever]

Sorry, Paul.That's why I do all my own Google Adwords campaigns myself.But I will do some more experimenting and come back to you as its an interesting subject and hopefully will help others be more effective with there Google Adword spend.Its a great system providing you can see through all the googleegook

 

[Joe Y]

@fisicx

This is why i don't like reviews and usually don't get on with other webby folk lol

My site score is certainly not because of the code. 100%. To say webflow creates bad code is juts wrong, sorry but you are wrong on this. It is also not a drag and drop option.

To say webflow gens bad code but WordPress doesn't is a stretch to say the least but I respect your opinion.. even if it is wrong.

I can add an SSL in seconds, but genuinely don't feel it is needed in a site such as this. I know Google looks on me favourably if I do, but again I don't agree with them on this.

As for the plug ins etc I agree with you there but on the whole my clients don't need them. When they do I'm happy to use WordPress, but webflow will also be my goto option, it blinds WordPress on every aspect. Especially the produced code.

 

[Joe Y]

@Gofever, that was an example of match type scenarios in my post that could trigger ads. One would, one wouldn't.

As far as Google AdWords is concerned, each match type is a different keyword in its own right. If all are Low Search Volume they're not triggering any adverts.

Your entitled to your opinion, I'm sure you think they are triggering ads, but I suspect if you look closely you'll find a similar keyword or broad match term has triggered the advert (if you hover next to the Low Search Volume keyword it will tell you if its triggering adverts & it would soon show an impression if it has triggered). As a Google search partner I can assure you Low Search Volume keywords don't trigger adverts.

Good luck with your campaigns, lets stop cluttering up the OPs thread & go back to giving him useful advice.

Good to see amicable debate but it does ark back to my feeling that in this game, people rarely agree. It's so subjective. Hence why I don't agree with website reviews. It just becomes oneupmanship. Something I don't have time for.

 

[fisicx]

@fisicxThis is why i don't like reviews and usually don't get on with other webby folk lol

That's fine, If you think all is well then crack on. But when I look at your home and other pages there are missing images. That means something is wrong. And if Google gives you a 'poor' rating on the page speed insight that also means something is wrong (and will affect your ranking).

If you want to improve your Adwords campaing the site needs to change. That's really what people here are saying. If you want to employ someone to help you with this the cost's may be quite high for a few months while everything gets sorted. You can post in the tenders forum if you want people to bid for work.

And I agree that wordpress can create horrible code but thats all down to the theme not the platform (especially those using bootstrap). Using a wordpress multisite (which is free) would greatly reduce your management workload - that was the point I really wanted to make,

 

[Joe Y]

I don't think all is well at all. Far far from it! I will do that, thank you.

 

[fisicx]

I also agree that website reviews are very subjective - but what you get are the opinions of people who don't know you and who may be prospective clients. I've had a number of my sites reviewed and got some really good feedback. Not on the layout necessarily but on the content, navigation, CTA and things I've often missed. One suggested change pretty much doubled my conversion rate.

I used to think my sites looked great until I had an epiphany a few years back when I realised it didn't matter one jot what I liked. All that mattered was making sure I created products that other people liked. This is why I always test everything. This is an excellent resource: https://usabilityhub.com/

 

[Gofever]

(if it is b2b business broad match modifier doesnt work)

Why is that applicable to B2B ? if you could explain exactly what you mean about Broad match modifier not working if your a Business trading with other Business,s etc, that would be a great help thank you ?

 

[Joe Y]

I think I have reluctantly come to the conclusion that there is no one way to this, when you experts argue among yourself, what chance have I got?

 

[Peter Bowen]

@Joe Y I understand your frustration. The downside with free advice on the internet is that it comes without real understanding of the context.

Nobody here has taken a deep look at your AdWords account or website or business model. Nobody actually knows what the root cause of your problem is.

If you're looking for a solid answer someone will have to spend time looking at your AdWords account and landing pages. I'd expect anyone who is competent to do that to charge you for it, in the same way that any other professional would charge for their time.

I understand that Google sells AdWords as DIY solution but my experience has been that DIY advertisers are unlikely to outperform an AdWords professional for the same reason an AdWords professional is unlikely to run your business better than you do.

 

[Gofever]

We do it ourselves as we have learnt what we think is the best practice with googles assistance.I don't buy into the idea you need a paid consultant to advise you, as we like to handle all our own spend, as we are hands-on and buy Adwords every day.If you want any free subjective advice then contact me directly and we will give you our two pence worth of what we have found so far works for us.Good Luck.

 

[makeusvisible]

Wow I nearly lost an afternoon catching up on most of this thread.

There really could be two issues here;

1. Issues with the Adwords campaigns
2. The issue with the website itself
3. A combination of the two

It is extremely easy to generate a lot of traffic via Adwords. The key is to generating traffic which is converting at a higher rate than your competitors....thus making you competitive.

If your traffic volume is very (comparable to spend), it could be that you are generating the wrong traffic. For example.....it would be easy to generate a lot of traffic for the keyword "free websites"..... but if your websites are not free, it would likely convert at an extremely low rate.

If your Ads are highly relevant and targeted to the correct pages, then the issue will be down to the user's perspective of your offering. For example;

• Too expensive
• Not enough information
• Not strong enough calls to actions
• Technical bugs

The bottom line is, the conversion rate of your campaigns will dictate it's success. If your competitors convert at 5%, and you convert at 1%, it means you are going to have to generate 5 times more traffic (and probably spend five times more than them) in order to compete on a level playing field.

Without digging into your Analytics and Adwords, nobody is going to be able to tell you exactly what the problem is, or what combination of things are causing the high traffic/low conversions. In order to dig properly, you will need a relatively decent volume of traffic to analyse.

My advice would be to pay a few hours of consultancy to an expert and have them dig into your site, dig into your Adwords, and produce a findings report.

 

[Brown99]

Yes use specifics tags and keyword.
it is very important to add the common words

 

[DG web consultancy]

Something I've been increasingly thinking about lately is that there's a difference between people being marketing qualified and sales qualified.

If you're targeting the right people they still might not buy the first time they see your ad. It's worth re-marketing to them and putting a bit more spend towards that in my experience Your mileage may vary of course. You can also opt people in to a mailing list on your website who are marketing qualified but not ready to buy yet.

Remember it's possible only 1% of your marketing qualified people are sales qualified (ready to buy).

 

[Gofever]

Evening Folks, Last 14-day click-through rate 8.07 %.,No Experts involved, but there's still plenty of room for improvement, watch this space

 

[fisicx]

2. The issue with the website itself.

It's the website. Go take a look and you will see what the problem is.

 

[Gofever]

It's difficult to pin it down to one thing, as we all know it can be a combination of bad decisions.Given the posters past stats, eg 500 clicks and not one enquiry makes me think I'm not getting in front of the right people.? its a lot more than just the website that needs optimisation.As a very wild guess, the Ads and the Keywords and the bids and website optimisation are all totally out of sync.I would be pausing the campaign and get each aspect sorted before having another run at it and starting again.I still just don't understand 500 clicks and no enquiries.?

 

[Peter Bowen]

@joseph cruz I suggest that perhaps it was the way the BMM type was used that might have been the problem, rather than there being a failing inherent to the BMM type.

You could cork up a B2C campaign by misusing BMM just as easily as you could a B2B campaign. By the same token, BMM keywords have their place in both B2C and B2B campaigns.

 

[Gofever]

Peter is correct on this. eg +airport+advertising isn't correct way BMM should be set up.
It should be set up as +airport +advertising eg space between the words but not between the + sign and keyword.

 

[Gofever]

The chances of somebody typing into google search box whilst searching for the product +airport+advertising are very remote as the system would see that as a conflicting keyword not having a space between the words as it would look for the plus sign also in the wording.So the correct way to set up a Broad match modified keyword is +keyword (space) +keyword 1 space between the keywords but no spaces between the +sign and the keyword.Eg correct would be +keywords + keyword and not +keyword+keyword as it would try and be looking for a match for the word spelt like (+keyword+keyword) which doesn't exist.Be lucky

 

[Peter Bowen]

Peter is correct on this. eg +airport+advertising isn't correct way BMM should be set up.

I hadn't intended to make the point about how BMM was used in this case, but to point out that wild statements like "BMM isn't suitable for B2B" should be taken with a pinch of salt.

While we strangers on the internet generally have your best interests at heart, none of us is qualified to comment on the specifics of your AdWords problem - even if we have a 9" CTR or 20 000 hours of experience - without actually having a look at what you've done.

 

[Gofever]

I hadn't intended to make the point about how BMM was used in this case, but to point out that wild statements like "BMM isn't suitable for B2B" should be taken with a pinch of salt.

Hi Peter if you didn't want to make the point then I think the point about The BMM eg broad match modifier being incorrectly typed in and used is helpful to the poster and hopefully will be of great help to others who seek as much free correct information if possible about best practices re there AdWords campaigns.. The statement BMM eg Broad match modifier not being used effectively in an Adwords campaign in a business to business situation is frankly incorrect as pointed out. I still don't believe in needing a Google certified Adwords consultant as hopefully, this thread will allow others to chip in and be helpful to all overtime including those that maybe cant pay for professional AdWords consultants.

 

[Gofever]

I hadn't intended to make the point about how BMM was used in this case, but to point out that wild statements like "BMM isn't suitable for B2B" should be taken with a pinch of salt.


Hi Peter if you didn't want to make the point then I think the point about The BMM eg broad match modifier being incorrectly typed in and used is helpful to the poster and hopefully will be of great help to others who seek as much free correct information if possible about best practices re there AdWords campaigns.. The statement BMM eg Broad match modifier not being used effectively in an Adwords campaign in a business to business situation is frankly incorrect as pointed out. I still don't believe in needing a Google certified Adwords consultant as hopefully, this thread will allow others to chip in and be helpful to all overtime including those that maybe cant pay or don't want to pay for professional AdWords consultants.

 

[Gofever]

Peter if your also saying {Quote} While we strangers on the internet generally have your best interests at heart, none of us is qualified to comment on the specifics of your AdWords problem - even if we have a 9" CTR or 20 000 hours of experience - without actually having a look at what you've done.

We all might as well all go home then as hopefully the posters are looking for simple tips and help to questions they might have as they learn to do it for themselves or decide to employ a consultant like yourself. A successful Google Adwords campaign is made up of a number of critical decisions and I see no problem in helping others with some of the simple suggestions if it helps them free of charge.The more complex problems eg optimising Blah Blah ect will need some in-depth study and that isn't possible on a forum to give that sort of good service.But as I see it the questions so far are not that difficult to answer and there's is no need for using a Google AdWords consultants paid advice to answer basic questions, that can be answered foc by those that have decided to do there Google AdWords campaigns themselves.Todays Click through rate today 7.01% on its way down today maybe I will call ya

 

[Gofever]

Hi,
I'm talking about the display network btw. So you would create a second campaign using the same group of keywords and same ads, but different landing pages. And then after some time you would compare conversion rates. Yeah I guess that would work. Thank you.

Techtiq Solutions,

Hi Daniel,We just finished testing display network and for direct enquiries, its just doesn't work for us even though clicks are a lot cheaper.I will come back to you on the other bits later as gotta get some work done.

 

[StevePoster]

Most of the people in 500 clicks are not targeted user which means the advert shows on wrong range of people. Take an immediate review of your ad and its settings of campaign then if needed to overhaul start again and test, test, test.