Google adwords and SEO

[marshell]

hello, everyone.
I am now in the department of marketing in my company. And as to internet marketing, which one, adwords or seo, is more effective and worth more?

 

[stylistichosting]

Adwords will get you quick results, however it is not sustaniable. As soon as you drop your adwords the only traffic you will get is from returning visitors. Adwords will not improve your organic rankings in any way.

Organic SEO is the best long term option. It all depends on your traffic for your keyword, your competition, your budget and your time frame. Taking all those into account, I wrote a very simple guide:

Mid Budget
High Competition
High Traffic
3 Month Time frame
For the above I would suggest Adwords

Low Budget
Mid Competition
High traffic
6 Month - 1 Year time frame
For the above I would suggest Organic SEO.

The majority of your choice should depend on the time frame, however for quick results Adwords is a good idea.

 

[sdott]

Both. If you're ranking on adwords for the term you want to rank organically for, it will boost your rankings. Adwords is definately sustainable but you also want to go heavy on SEO purely for the free targetted traffic.

 

[redtreeland]

I think SEO and PPC are best buddies, and should compliment each other, as each have their unique strengths.

 

[eshopsys]

No business will success without marketing, so you can't avoid spending on Adwords.
No business will success without good structure, so SEO is key to any website.

 

[Maxvel]

adwords is not always useful, it depends of your site's content, what kind of information do you provide?

 

[Olly Culverhouse]

Both. If you're ranking on adwords for the term you want to rank organically for, it will boost your rankings. Adwords is definately sustainable but you also want to go heavy on SEO purely for the free targetted traffic.

If I understand you correctly you are suggesting that using Adwords on keywords you want to rank with organically will boost your organic ranking?
If so that is false

Myth # 1: Spending money on Google AdWords will influence my website’s ranking in Google's free search results.

Fact: Google AdWords and Google’s free search results are entirely independent of one another. Spending money on AdWords won’t impact your ranking in Google's free search results. Similarly, cancelling your AdWords account won’t lead to your website being banned from Google’s search results. If you’d like to learn more about what does go into ranking your website in Google search results, check out Google Webmaster Central.

 

[pickaweb]

Getting your website optimized and getting a good position in the natural search results would be a lot cheaper in the long run.
With google adwords it can get extremely expensive.
Also most people will click on the natural search results and if they cannot find what they are looking for they might click on the paid adverts on the right handside.
Hope this helps.

 

[JElder]

Almost all our clients use both.

Adwords will get a new site noticed before it has got anywhere in the rankings, while SEO gives you that long term free traffic.

There are costs to both: Adwords you pay per click, so the ROI is trackable. Any time you are not making money on that ad group, it needs to be changed so it does, or dropped (although a 'loss leader' is an option).

SEO costs are harder to track, but are primarily time in writing content, adding pages, getting links, etc. There is also the option to pay someone else to do this, and you can also pay for some helpful directory listings (Yahoo being the biggest and one of the more expensive ones)

SEO can easily take 6 months, depending on competition and the history of the site - adwords can be up and running in a day or two.

One interesting thing not mentioned: a site or page well optimised for a keyword will get a better quality score, and be cheaper in adwords for the same placement.

 

[bigfork]

Adwords and seo are not related. However adwords campaigns can show you what keywords are really effective for seo as well. I don't always find the Google key words tool to be entirely accurate.

 

[Simply Bedrooms]

a good balance is best.

 

[directmarketingadvice]

Adwords will get you quick results, however it is not sustaniable.

Of course it is. That's why you see businesses using it year after year.

As soon as you drop your adwords the only traffic you will get is from returning visitors.

So, basically, if you stop advertising, all you're left with are your customers, returning non-buyers and the profits you've made?

Steve

 

[directmarketingadvice]

No business will success without marketing, so you can't avoid spending on Adwords.

This may amaze you, but there's a whole world of marketing out there that has nothing to do with search engines.

(And, in many cases, nothing to do with the internet.)

Adwords is a good form of marketing, but by no means right for every business.

Steve

 

[VLAHAKISA]

I'm very much a fan of seo for it's long term benefits, I think it's the most cost effective method over the long term - which is surely the aim for any business (long term).

I disagree that one 'needs' Adwords also on top. I've used them before, but I haven't used them for at least five years now and get projects and new clients through the door just fine from my organic traffic.

Amanda

 

[sdott]

If I understand you correctly you are suggesting that using Adwords on keywords you want to rank with organically will boost your organic ranking?
If so that is false

I've tested extensively. Just because it's not written on Mr. Cutts' blog doesn't mean it's not true.

Plenty of variables which go into rankings which aren't publically stated, the kind of things you have to test yourself.