google ads problem

[fufuda]

I am doing google ads. everything looks fine and with green.
However, it does not start to show impressions.

 

[fisicx]

Maybe that’s because nobody is searching for your chosen keywords.

Post the keywords here

 

[Paul Carmen]

It could be restricted keywords or distressed market; e.g. loan, mortgage, insurance, debt, that's FCA regulated & needs you to verify first, or you're targeting people in financial or personal distress with your keyword selection (these often won't run without an appeal).

It could be bids are too low, but it's quite unlikely, as you should get some impressions. Are the keywords bids high enough for page 1, or do they say "low search volume"? If you are using an automated Ai bid strategy, that makes it much more difficult to find the cause.

It could be payment related, e.g. a debit card rather than a credit card can mean you have a restricted daily payment profile, with a very small max spend. But, it sounds structural; e.g. there is something fundamentally wrong, but Google's Ads Ai checks don't see it.

No one can tell you here, even the keywords may not help. You'd likely need an expert to review the campaigns setup and any account level issues.

 

[fisicx]

It could also be Google has realised a Chinese address with registeration in Cyprus but purporting to be a seller in the USA has raised a red flag.

 

[fufuda]

It could also be Google has realised a Chinese address with registeration in Cyprus but purporting to be a seller in the USA has raised a red flag.

Google knows our business module. finally it runs. but none of my keywords triggered impressions. it does not gives out where comes impressions. so I deside to shift to facebook. the ads from facebook looks better than google. however, it still does not fit my target. Now I am going to increase the backlinks first. my organice click is too less.

 

[fisicx]

That’s not how it works. If your keywords didn’t result in impressions you chose the wrong keywords or your quality score was poor.

No point in doing backlinks until you have fixed the multiple problems with the site.

 

[Paul Carmen]

Classic case of not knowing what you're doing, no marketing plan or marketing expertise, so blunder about from one thing to the next with poor or zero results...

 

[fisicx]

Google knows our business module.

...and doesn't like it.

You claim to supply items made in the USA but you have an address in China and Cyprus. There are no details of the manufacturers in the USA or a returns address in the USA. You also have effective dates on the site of 2004 when the domain was only registered in 2024! And it's Wix.

It's no wonder you aren't ranking or seeing ad impressions.

 

[fufuda]

I get backlinks from 30 to 750 now. but the domain rating is just increased from 10 to 13. I am wondering what is wrong.

 

[fisicx]

Backlinks won’t help with Google ads and domain rating is a meaningless number.

 

[Paul Carmen]

I get backlinks from 30 to 750 now. but the domain rating is just increased from 10 to 13. I am wondering what is wrong.

You don't know what you're doing

 

[zomex]

Classic case of not knowing what you're doing, no marketing plan or marketing expertise, so blunder about from one thing to the next with poor or zero results...

On the flip side there's thousands of "marketing professionals" charging companies monthly for the most basic PPC campaigns with no success.

 

[Paul Carmen]

On the flip side there's thousands of "marketing professionals" charging companies monthly for the most basic PPC campaigns with no success.

I'm sure there are, often for the same reason; the client has no marketing plan or clue what they want to achieve, other than something nebulous like "more leads/sales".

The same is true in any industry, charlatans abound; whether website design, offline marketing, delivery and fulfilment etc. Fail to plan, plan to fail...

 

[zomex]

I'm sure there are, often for the same reason; the client has no marketing plan or clue what they want to achieve, other than something nebulous like "more leads/sales".

The same is true in any industry, charlatans abound; whether website design, offline marketing, delivery and fulfilment etc. Fail to plan, plan to fail...

I agree it works both ways in all industries.

But with marketing/SEO/PPC there is a huge amount of people providing services who are adding no value. They will say to clients "This month we got 100 leads to your website". The clients keep paying because they think it's effective. The providers know it's junk but as long as the client pays they are happy.

I have seen this first hand. A local marketing business using generic Facebook Advertising for a high end product that only 0.5% of the UK population could afford. Client pays a fortune for absolutely nothing.

 

[Paul Carmen]

@zomex While you could say the marketing company is being unscrupulous if they're not doing much for their money, the client is also being a fool, as they should have set goals and measures in place to understand marketing ROI.

The beauty of digital marketing is, if it is done properly, you can measure and track every lead and sale, and tie this back to channels, campaigns, keywords etc, meaning this should not happen.

 

[Zak@Pondhop]

I am doing google ads. everything looks fine and with green.
However, it does not start to show impressions.

"Is it fixed now? If not, I'd be happy to help! "

 

[fisicx]

@stevemarkovick - look at their website. Google ads were never going to work.

 

[rach_anastasia]

As many have mentioned, you need to work on the fundamentals before paying for traffic. Look at free sources of traffic such as social media marketing and word of mouth before plunging a huge budget into Google ads.

 

[dcidental]

You must check keywords and try changing match types