Getting Work - Adwords etc.

[karentke]

I have been gradually building my business, mainly by referrals / word of mouth, and it has been a steady / slow growth.

I need to get more work now and I have tried mailshots which were time consuming, expensive and very little response rate.

Now I have set up an adwords campaign. This is linked to a specific page of my website which I have put quite a lot of effort into. It is a very niche area.

I have spoken to Google who helped me set it up. However, my expectations were high and I am now disappointed and thinking maybe I am going wrong somewhere, so help would be appreciated.

Over the last 4 days I have had 245 impressions, 8 clicks and no actual contact from a potential client - no phone call or email contact. The cost to date is £6.54.

I have set a daily budget of £7 per day as I don't want to run up a huge bill whilst I am testing this out. I am now beginning to think is this way too low. How does this work ? Does the ad stop showing when I get to £7?

Any suggestions would be very much appreciated.

Thanks,
K.

 

[Dan (CE)]

Hi Karen,

You will need to spend a lot more than £6 to see a result, unfortunately.

It would be nice to think that every person who clicks an ad will contact you or purchase something, but the harsh reality is that it won't ever happen, no matter how good your website is. There will never be a 100% success rate.

It is possible that one of those eight people could have bought from you, but even this is a high success rate (conversion rate).

A common misconception is that you can start making money hand over fist

I did notice that your Posh Perfumes domain doesn't actually contain a website. Is this the right one?

There is a lot to do if you want to be very successful with AdWords. A lot of research needs to take place, and a lot of information in the ads need to be optimised. Then some trial and error should take place to determine which ads are performing well and which ones should be paused.

I will be providing step-by-step videos on how to set up and optimise AdWords. So feel free to signup on the DIY page of my website to be notified.

 

[karentke]

Thanks for the info. I will take a look at your website.
Posh Perfumes was a hobby business I ran a long time ago.
I decided to give all that up and stick to what I know. The business I have now is a lot more professional and I actually know what I am doing, on the business itself. Its the marketing where I am struggling.

What would you say is a more realistic spend per day, on adwords, to get results.

 

[SEO.co.uk]

If you dont have thousands to spend I would advise against adwords. Better than that would be to just advertise on different groups in facebook.

 

[Peter Bowen]

Dear Karen.

Your daily budget is £7. Google won't stop when they've spent £7 for the day, they'll continue to spend up to £14 (double your daily budget). They'll spend less on other days in the month so that the total for the month is not more than 30.4 x daily budget.

You may well be disappointed with the results. Google sells AdWords as a DIY tool but you're not likely to outperform an AdWords specialist for the same reason that an AdWords specialist is unlikely to run your business better than you do.

If you give me a link to the landing page - here or by pm - I'll take a look and give you some feedback.

 

[mattk]

What would you say is a more realistic spend per day, on adwords, to get results.

How easily do you convert visitors to your site into paying customers who find you via normal means (Google search, social media etc.)? That should give you an idea of how many clicks you need to make a sale.

Given that you are paying roughly £1 per click via AdWords, you can multiply this up to get an indication on how much you need to spend to make a sale.

As others have said, you can then fine tune your AdWords and landing pages in order to optimise conversions. You should be able to achieve a far better conversion rate from AdWords than through organic traffic.

 

[SEO.co.uk]

why don't you test it out? See if it works or not...

 

[Scott-Copywriter]

I have been gradually building my business, mainly by referrals / word of mouth, and it has been a steady / slow growth.

I need to get more work now and I have tried mailshots which were time consuming, expensive and very little response rate.

Now I have set up an adwords campaign. This is linked to a specific page of my website which I have put quite a lot of effort into. It is a very niche area.

I have spoken to Google who helped me set it up. However, my expectations were high and I am now disappointed and thinking maybe I am going wrong somewhere, so help would be appreciated.

Over the last 4 days I have had 245 impressions, 8 clicks and no actual contact from a potential client - no phone call or email contact. The cost to date is £6.54.

I have set a daily budget of £7 per day as I don't want to run up a huge bill whilst I am testing this out. I am now beginning to think is this way too low. How does this work ? Does the ad stop showing when I get to £7?

Any suggestions would be very much appreciated.

Thanks,
K.

You need to do a lot more research into Adwords before you try it again.

I don't mean that in a dismissive way. Far from it.

Adwords (and PPC marketing in general) is one of those things where it's VERY easy to spend lots of money with little return. Despite Google's best efforts to make it novice friendly, the ROI from Adwords depends on a multitude of nuances when it comes to bids, ads, keywords and landing pages, as well as the relationships between them.

With all due respect, the fact you're asking how the daily budget works gives a strong indication that you are some distance away from having all the information and knowledge required to run a cost-effective campaign. Tips and suggestions in this thread wouldn't even cover a quarter of it.

At the minimum, you need to have knowledge of:

- How to create a landing page that converts well
- How to write ads that convert well (the highest possible CTR is not always the most profitable)
- How to split-test ads
- Which keywords to use, which match types to use, and how to utilise negative keywords
- How to optimally segment campaigns and ad groups
- Where to track data and how to use it for bid adjustments by device, time, geographic areas and other metrics
- How the Quality Score algorithm works and the methods of improving it
- All the various ad extensions and how they work
- How to use Google Shopping and the Merchant Center (only for e-commerce, but often has a much better conversion rate than text-based ads if you're selling products)
- Lifetime customer/client value (many businesses run Adwords at a loss when it comes to the initial sale to make the ROI through repeat custom - one of many strategies)

And, above all else, it's always worth keeping in mind that Adwords doesn't work in every situation. Some keywords are so competitive that the resulting cost-per-click, and in turn the cost-per-acquisition, barely results in a profit. The relationship between the CPC, CPA, retail price and profit margin must add up.

I would recommend allocating a day or two to research as many books, papers and articles as you can on the subject. Really dig deep into everything to familiarise yourself, and then when you open Adwords back up, you'll look at your existing campaign in a whole new light.

 

[ethical PR]

Who is your target market for your product/service?

What is the value of your product/service

 

[postbrexitandbeyond]

Adwords will require a much bigger investment than that to show any results. On top of that, you will have to spend to test, so you can have data you can work on and then use your conclusions to refine your campaigns.

 

[webprojectuk]

I know you are starting out and worried about the £6 you spend on ads without a response. With marketing you can't view just one day. You need at least 2 but preferably 4 weeks of testing. But it also depends on the knowledge you have of your market.

What are you clients searching for?
When are they searching for it?
What is the buying process?
What you need to do in order convert the leads into profit?

Don't be afraid to make a loss on getting clients if you have a good retention rate. Think long term, offer value to your prospects and things will work out in the end.

 

[TamaraA]

I have been gradually building my business, mainly by referrals / word of mouth, and it has been a steady / slow growth.

I need to get more work now and I have tried mailshots which were time consuming, expensive and very little response rate.

Now I have set up an adwords campaign. This is linked to a specific page of my website which I have put quite a lot of effort into. It is a very niche area.

I have spoken to Google who helped me set it up. However, my expectations were high and I am now disappointed and thinking maybe I am going wrong somewhere, so help would be appreciated.

Over the last 4 days I have had 245 impressions, 8 clicks and no actual contact from a potential client - no phone call or email contact. The cost to date is £6.54.

I have set a daily budget of £7 per day as I don't want to run up a huge bill whilst I am testing this out. I am now beginning to think is this way too low. How does this work ? Does the ad stop showing when I get to £7?


Any suggestions would be very much appreciated.

Thanks,
K.

I think £7 per day is ok but you need to create a great campaign. Do you try to learn something from Google AdWords Academy? it is free and it has a basic level for anyone and advanced level for Sales professionals.

 

[Mar Zafar]

Your CTR is about 3.2% which is average. You can check your ad copy, for reference please check the competitors' ads on Google. Also, note the relevance score of the ads.

Also if you are running your ads on a lower budget then you have to check if you are running your ads on broad modified, phrase or exact match. Ideally on the lower budget exact match will suit you.

Also for good results check your website content.

 

[StevePoster]

Take time to review your pitch ad, quality score, the landing page, and especially using negative keywords to filter most of your target audience because daily allocated budget is not mainly the reason.

 

[dotcomdude]

Any suggestions would be very much appreciated.

I think you'd be better off asking for feedback on your website, with your ideal visitor in mind. If the website performs well, then is the time to spend money on Adwords.

 

[Karen Weider]

Your first campaign will always be about testing. Testing your offer, testing your ad copy etc. You need to set up a few ads and test them against each other. Then when you have data you can start to optimise. But, ads are never done. You need to always be testing and optimising. If you really want to DIY then look at tools like WordStream they will help you.

 

[bmt Promotions]

Adwords will require a much bigger investment than that to show any results.

 

[fisicx]

Adwords will require a much bigger investment than that to show any results.

You can get great results with a small budget. You just need to do your research properly.

 

[omicloud]

Try advertising on Facebook. And increase the budget.

 

[PDQ Funding]

Disappointed at £7.00 per day.... I think you have your answer why it has not worked there,

 

[xoxoseo]

Have you calculated you ROI?. If your service e.g. costs GBP40, then you can run a campaign for a few days to see whether you get any calls. If your service costs GBP 5, then there is no sense in running Adwords, and I would recommend considering cheaper form of ads. You might also look at Google Ads Academy, at least Fundamentals, where diffirent ads are discussed, and you would have more knowledge about how Google Adwords works. There are many issues that might go wrong - not proper keywords or their variations, texts itselves, minus words, etc. It also depends on how long your customers arrive at a decision. If they need e.g. three weeks, then you might consider combining Adwords with remarketing campaings.

 

[bmt Promotions]

Try advertising on Facebook. And increase the budget.

 

[Ginger Egg]

are you working on your SEO as well as your AdWords campaign?

 

[Juraj Vysvader]

If you disclose a bit more info about your business (product/service), we could advise a different kind of a campaign that is meeting your needs, which actually works for your particular content. There are many more than just Google Adwords and in many different price levels or form of ads. In fact, it doesn't have to be only the standard ad, that's not the whole digital marketing.