Getting interactions on Facebook page

[Gmehat]

Hi all! Hope things are good for you

So here is my situation. I have a Facebook page and I'm struggling to get any sort of communication from it. Ideally I would like people to start liking and commenting on my posts on my page. I've tried boosting a couple but with no decent results. Maybe I'm creating the wrong sort of content? I'm not sure but it's a struggle.

Any help or ideas would be great

 

[fisicx]

First question should be: why do you want this?

If I comment on your post what happens next?

What are you posting about that I might consider worthy of a comment?

 

[Gmehat]

To have an more interactive Facebook page which would give a good impression to new customers who look at my page

I'm not sure my posts would be in everyone's interests but I ant seem to find my target market

 

[Darren C]

Hi all! Hope things are good for you

So here is my situation. I have a Facebook page and I'm struggling to get any sort of communication from it. Ideally I would like people to start liking and commenting on my posts on my page. I've tried boosting a couple but with no decent results. Maybe I'm creating the wrong sort of content? I'm not sure but it's a struggle.

Any help or ideas would be great

Apologies if I am jumping to the wrong conclusion but you need to create content specifically for the facebook audience you are targeting. This means custom posts and custom landing pages, each with variations you can tweak and optimise.

You also have to accept that facebook is pretty much pay to play for businesses and it can get expensive.

Try a custom campaign and play with it but keep an eye on your costs. You're only going to learn by doing it and seeing what works for your business.

A lot of problems arise when you are linking to existing content on your site and expecting some sort of instant uplift.

Facebook is hard work , pure and simple.

Again, apologies if you're already doing this but without info to the contrary....

 

[Gmehat]

I'm sort of doing it but I find all this paid adds and understanding my market being hard work.

Is there like a guide or anything around lol? As I know you can waste a lot of money in Facebook paid adds and not get much back if you don't know what your doing

 

[Darren C]

There are loads of guides but I doubt you'll learn much. People who know what they are doing with facebook ads aren't wasting their time writing books about it.

You can play around with a small budget of, say, £100 and learn a lot more than you'll ever get from reading guides and such.

You may decide that it just isn't worth the time and effort? For some stuff it just isn't.

 

[Gmehat]

My aim is to get interest and bookings for my business through other methods. I understand Facebook can be powerful. I've probably done about £100 over a long period of times on Facebook adds but I don't really know what to be doing with the results I've been getting

 

[Darren C]

Just an example.

You could use a campaign to get followers and aim to pay as little as possible for each one you get - this is where the optimising comes in because the more people click and like your ad the cheaper it gets.

When you have your target number of followers you can advertise to them again when, and only when, you have a compelling offer to promote. You are paying again though because only a small number of those followers will see it.

But, remember, these people are already your fans (for want of a better word) so they are much more likely to respond favourably. And it will cost you less than running a campaign afresh.

OK, that sounds easy enough but it isn't because you have to do all this at a cost that makes it worthwhile. You are largely promoting offers that are already costing you and paying again for people to take you up on them.

You don't need to be very intelligent to see how you can waste a lot of money doing this but, yet, lots of people are doing just that?

Furthermore, getting likes and comments for the point of only getting likes and comments is the biggest way to burn money going.

 

[fisicx]

My aim is to get interest and bookings for my business through other methods.

So why are you worrying about getting comments on facebook? Focus on the other methods and forget about FB.

As @Darren C suggests, getting FB to work for business is hard work so unless you have the resources and skills it's probably not worth the effort.

 

[Gmehat]

That's good information thanks for that. My Facebook page has 1500 likes but I would say 1000 of them are people who wouldn't be interested in what I have to offer as they was people who liked the page before I changed it to the current business. I feel like I can't change the page now as I have 45 5* positive review.

I try and do a few posts per weeks with some information/facts or news relating to what I'm selling and i figured if people looked at my Facebook page and saw that other people were engaged with what I have to say it would mean I stand a better chance of making a few more bookings.