Fyre on Netflix

Discussion in 'Sales, Marketing & PR' started by digitalentrepreneur, Jan 21, 2019.

  1. digitalentrepreneur

    digitalentrepreneur UKBF Newcomer Free Member

    24 1
    Just watched the Fyre Festival documentary on Netflix. Looks like the whole thing happened off the back of a single Instagram post by two influencers. Has anyone else ever seen something like that happen before?
     
    Posted: Jan 21, 2019 By: digitalentrepreneur Member since: Feb 15, 2011
    #1
  2. Julia Sta Romana

    Julia Sta Romana UKBF Contributor Free Member

    78 24
    Yes. We had an experience here in the Philippines of a start-up funded by hype. They were release their products back in late 2017. Until now they haven't produced a single product or sold anything.
     
    Posted: Jan 23, 2019 By: Julia Sta Romana Member since: Apr 18, 2017
    #2
  3. deniser

    deniser UKBF Legend Free Member

    8,084 1,699
    The marketing was brilliant. Shame it was all a big fraud.
     
    Posted: Jan 23, 2019 By: deniser Member since: Jun 3, 2008
    #3
  4. NickGrogan

    NickGrogan UKBF Ace Free Member

    1,805 398
    Almost every crowdfunded project ever.
     
    Posted: Jan 23, 2019 By: NickGrogan Member since: Nov 15, 2012
    #4
  5. zoosedigital

    zoosedigital UKBF Newcomer Free Member

    7 1
    Have a look at the Sunny Co Clothing story, positves and negatives to be learned from their experience. Much more of a true viral post. With Fyre it was more than just a couple, reportedly $250k to Kendall Jenner for her post, plus 10 of the worlds top models etc, plus 100's of smaller influencers. Whilst the marketing/production was undoubtedly very slick, I think if any business spent that much they would make some serious noise.
     
    Posted: Jan 30, 2019 By: zoosedigital Member since: Jan 29, 2019
    #5
  6. Becky Young

    Becky Young UKBF Newcomer Free Member

    20 1
    Not seen it! Off to have a look
     
    Posted: Feb 8, 2019 By: Becky Young Member since: Feb 8, 2019
    #6
  7. CoinCornerJoanne

    CoinCornerJoanne UKBF Newcomer Free Member

    4 0
    The Fyre Festival documentary is so interesting - it demonstrates the social power that influencers hold, but also raises the question of how beneficial is that power?

    There were a lot of mistakes with the planning of Fyre from the start, including that many of the influencers never had any intention of attending the Festival - yet they were happy to mislead their followers to believe they would be there.

    For me, the lesson for businesses is to approach influencer marketing with a level head. Seek out/work with influencers who not only align with your brand/message, but find people who genuinely believe in what your company does and are sharing honest/genuine posts with their fans. Fyre is the perfect example of how influencer marketing can go wrong (amid many other errors!).
     
    Posted: Jun 14, 2019 at 3:58 PM By: CoinCornerJoanne Member since: Mar 7, 2019
    #7