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DesignerNick

Free Member
Apr 22, 2009
3,442
609
Coventry, UK
Yea It makes me so Mad when these guys go, heres your website all done.

They know full well its never gonna get anywhere but they take the money and go on to the next one :mad: they couldnt give a stuff ..

I couldnt sleep at night operating like that could you ?

Hell no, it is pretty much standard issue to make sites with SEO in mind!
 
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Toysandstationary

Free Member
Sep 22, 2010
37
3
do you honestly think its that bad ? im really glad i have found this out now and not next few weeks as i am planning to put alot more items on the website to increase it aswell , Honestly had no idea because i was thinking the lack of hits was down to the fact im not really putting that much into advertising at this min in time just using ebay, facebook really cheap ads, free search engines untill the website sales increased.
 
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do you honestly think its that bad ? im really glad i have found this out now and not next few weeks as i am planning to put alot more items on the website to increase it aswell , Honestly had no idea because i was thinking the lack of hits was down to the fact im not really putting that much into advertising at this min in time just using ebay, facebook really cheap ads, free search engines untill the website sales increased.

I havent really looked into the site being honest , just did a quick scan on the meta tags ..
What you want to do is look around and learn SEO basics then you will maybe get an idea what needs doing. Its a lot to take in but will explain whats what..

What annoys me is your web guy , to many of them do a colourful website , the reality is nobody sees them as they have no Chassis as i call it.

Its a glossy bodywork built without any thought into being found in the searches ..

Common mistake i see it day in and day out unfortunately..

Toys is a killer market your site needs to be engineered from the first foundation ie, the domain name upwards.. to even stand a chance .

Stationary likewise big business as well .. so a tough market even for seasoned experts..

Best i can say is read up on SEO and do the best you can
 
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Toysandstationary

Free Member
Sep 22, 2010
37
3
Many thanks for all that i will certainly be taking in what you said starting with the meta tags right now, As mentioned i already made a few sales using cheap advertising and will get more into it in the future, got good supplier coming soon from next week onwards infact

The only reason i thought the website was ok due a few sales i had and hits i was getting thinking it would be a slow start and gradually pick pace up as it builds as i already had 2 customers within weeks buy 1 item then come for another weeks later.

Thank you for letting me know issues it got will be looked though and resolved asap, i look at it as a learning curve and improve my knowledge for the future about the website.
 
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do you honestly think its that bad ?
Yes.

How many people type in toysandstationary . though ?
My guess would be a negligible number and those that do would probably spell it correctly.

Actually I don't want to make things any worse than they are but this is a shocking example of bad SEO and web design. If I were you I would start with correcting the spelling error in your text and your domain name. Isn't it actually stationery that you sell? Stationary means standing still.

Good spelling is clearly a highly essential part of good SEO. I am surprised that no one else has commented on this. ;)

.
 
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fisicx

Moderator
Sep 12, 2006
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www.aerin.co.uk
That's exactly what I was going to say - stationery not stationary.

And get rid of the useless homepage. The homepage needs to ne the actual shop not the welsome message.

The page layouts need an awful lot of work as well. All the useful stuff (like the price and but now button) are way below the fold. The page titles as in capitals and just loads of other issues far too many to cover here.

Great range of products though. Have you got permission to use the trademarked logos?
 
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Toysandstationary

Free Member
Sep 22, 2010
37
3
The spelling on address the was noticed but done after if i was to change all that now it would be to start it all over again which would be very costly, so i think we need to get though it without many people noticing it,

The logos were passed on though a wholsaler website we brought off who said we could use them as its free advertisting for the makers,

I take into account all the faults that i know of the website and will be going though them and sorting them to the best of my knowledge to improve its look and increase its hits and sales.

More than anythink i hope the products sell the website rather than appearance layout etc but i do fully understand little things can make differences and will bet working on improving it all the time,

Many thanks for all the help on here it all helps
 
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fisicx

Moderator
Sep 12, 2006
47,027
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Actually changing the spelling wouldn't be that expensive, the new domain will only be a few pounds and the rest can be done in seconds using the CMS. The incorrect spelling could be putting people off using your site, that's how fickle they can be.

However, the products you sell are the same as everyone else buying form the wholesalers. So layout will make a huge difference. At the very least you need to fill the whiole space to the right of the image with the price and buy buttons.

Online shops like yours can take a year or more to get the layout just right. You will be experimenting with colours and fonts and spacing and navigation for ages until you find the right combination. It would be foolish to think that nowe it is live you don't need to do any work. you need to be pouring of the stats to find out where they lanbded, what they did and why they left.

I'd also check about the logo's. You aren't displaying any trademark information and just becuase the wholeslaer says it is OK doesn't mean a thing. It's you who will get the writ not them.
 
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Ok,

I will put my neck on the line here and expect people will disagree... I know good practise suggests it is best to make sure you spell correctly and your domain has a typo in it - but so do you.

However, having had a quick look, there are hundreds of thousands of searches on Google a month for the typo variant of stationery - its a crowded market and you stand a good chance of being the number one result for the typo. Meanwhile, frankly, you have not a cat in hells chance of ranking highly for the correct spelling.

I say stick with your faux pas and let it be a strength.

Searches breakdown (Global searches on Google):

1,300 per month "Buy Stationary"
720 per month "Where can i buy stationary"
1,300 per month "partners stationary"
12,100 per month "paper stationary"
6,600 per month "wedding invitation stationary"
49,500 "personalized stationary"
22,500 "printable stationary"
4,400 "papyrus stationary"
1,900 "cheap stationary"
1,900 "Disney stationary"

etc.. etc..

So, I would go with stationary - yes, you may look a bit foolish to those who can spell it, but clearly there are plenty who can't and that's your market!

Happy to help you out with the site, SEO etc if you are looking for someone who will work within your resources and be creative and constructive rather than shoot you down in flames!

Quick tips:

Remove the landing page - let people straight into your shopping cart, no need to make me click through from homepage - just let me at the stationary!

Clean up your logo a little bit and make your masthead area tighter/smaller.

Use unique product descriptions - don't just copy and paste from the wholesaler.. if its unique you have a better shot at ranking on Google and others for relevant terms.

Other tips - search engines: as other said - focus on the big 4 - Google (65% market share) Yahoo, Bing, Ask.com

Get your sitemaps up, get google webmaster tools, bing webmaster toolsd and yahoo webmaster tools up and running. Get Google analytics installed.

I think you stand a good chance of generating thousands of orders a month, because of your typo, rather than in-spite of.. you just have to get yourself up there for all the major keywords related to the typo.

Good Luck!
 
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Ok,

I will put my neck on the line here and expect people will disagree... I know good practise suggests it is best to make sure you spell correctly and your domain has a typo in it - but so do you.

However, having had a quick look, there are hundreds of thousands of searches on Google a month for the typo variant of stationery - its a crowded market and you stand a good chance of being the number one result for the typo. Meanwhile, frankly, you have not a cat in hells chance of ranking highly for the correct spelling.

I say stick with your faux pas and let it be a strength.

Searches breakdown (Global searches on Google):

1,300 per month "Buy Stationary"
720 per month "Where can i buy stationary"
1,300 per month "partners stationary"
12,100 per month "paper stationary"
6,600 per month "wedding invitation stationary"
49,500 "personalized stationary"
22,500 "printable stationary"
4,400 "papyrus stationary"
1,900 "cheap stationary"
1,900 "Disney stationary"

etc.. etc..

So, I would go with stationary - yes, you may look a bit foolish to those who can spell it, but clearly there are plenty who can't and that's your market!

Happy to help you out with the site, SEO etc if you are looking for someone who will work within your resources and be creative and constructive rather than shoot you down in flames!

Quick tips:

Remove the landing page - let people straight into your shopping cart, no need to make me click through from homepage - just let me at the stationary!

Clean up your logo a little bit and make your masthead area tighter/smaller.

Use unique product descriptions - don't just copy and paste from the wholesaler.. if its unique you have a better shot at ranking on Google and others for relevant terms.

Other tips - search engines: as other said - focus on the big 4 - Google (65% market share) Yahoo, Bing, Ask.com

Get your sitemaps up, get google webmaster tools, bing webmaster toolsd and yahoo webmaster tools up and running. Get Google analytics installed.

I think you stand a good chance of generating thousands of orders a month, because of your typo, rather than in-spite of.. you just have to get yourself up there for all the major keywords related to the typo.

Good Luck!


I agree as above.. leave the domain as is. i never spotted it so neither will millions of others.
 
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fisicx

Moderator
Sep 12, 2006
47,027
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15,542
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www.aerin.co.uk
I would agree with you up to a point but the OP only has a couple of random 'stationary' items on the site so they aren't even going to get a sniff at a decent ranking let alone making any sales.

Because there are so many similar sites all selling the same wholesale goods the chances of ever ranking well are slim, this means other forms of marketing which means optimising the landing pages to cater for these sorts of customers.

In any case, setting up and running a successful online store isn't easy. The general rules of thumb is to allow a year to get the site working effectively, a year to build up traffic and sales ready to start making a profit in year 3. Don't expect to be making a living out of this for a loooooong time.
 
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Optimising for bad spellers can be a useful tactic but not by misspelling your domain name. If I arrived at a website with an obvious spelling mistake in the domain name and in the editorial then I would hesitate to do business there. It conveys a bad general impression - scammers and hackers often spell badly and some people could get the wrong idea.

If you want to capitalise on spelling errors this is a better way of doing it. Maintenance/Maintainance.

.
 
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Optimising for bad spellers can be a useful tactic but not by misspelling your domain name. If I arrived at a website with an obvious spelling mistake in the domain name and in the editorial then I would hesitate to do business there. It conveys a bad general impression - scammers and hackers often spell badly and some people could get the wrong idea.

If you want to capitalise on spelling errors this is a better way of doing it. Maintenance/Maintainance.

.

I am going to make a name for myself as an argumentative bugger but I disagree. Having the typo in the domain and repeated on the site stands the OP in better stead for ranking top on google for the typo. Obviously more to it than that, but its a strong start.

Also - as mentioned, op may look foolish or even lose trust from those who can spell stationery - but those who cannot are none the wiser and found him first - money in the bank.

If it bothers OP that much you could always have a little explanation in the FAQ as to how the typo came about and why you stuck to your guns.
 
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you're already selling just via the website :eek: how have you done that? or have you sent out lots of advertising first?

not sure about the spelling mistake, i dont like it personally but then it does my tree in when people get domain names wrong. typos in lengthy text can be hard to spot but in a domain name :|

you can just register another domain name for less than a tenner and have that linked to the current website and such.
 
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Toysandstationary

Free Member
Sep 22, 2010
37
3
I like to thank everyone on this thread for all there opinions as it all helps, I am new to business and this is a first time attempt and i am now getting help from a different developer in tidying the website up and making it look better.

For the record the website has been up for around a month and had 314 vistors and 499 visits and we not been on google as listings have not been shown at all and have made a fair few sales .

So im hoping the future will get better for the website,
 
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S

S-Marketing

If I didn't know better I'd say this thread is a joke. Unfortunately, and depressingly, I think its for real.

Op, this isn't intentionally directed at you, but why on earth do people think its so bloody easy to start an online business.

I think this thread is one of hundreds where the OP has decided to start a business on the web, without actually stopping to think that they haven't actually got the faintest idea what they are doing.

Due to the barriers to entry being so low with web businesses, anyone thinks they can do it. Why do people not understand that getting a site up and running is childs play, and its not a business.

I'd quite like to be a premiership footballer, but I cant as i'm bloody awful at football. So why do people think they can have a successful online business, when they are as good at it, as I am at football.

Sorry folks, rant over.;)
 
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Toysandstationary

Free Member
Sep 22, 2010
37
3
you're already selling just via the website :eek: how have you done that? or have you sent out lots of advertising first?

not sure about the spelling mistake, i dont like it personally but then it does my tree in when people get domain names wrong. typos in lengthy text can be hard to spot but in a domain name :|

you can just register another domain name for less than a tenner and have that linked to the current website and such.


I have used a little advertisting on ebay as i used the same name on there for a while every item i sold i sent with a toysandstationary.co.uk label on and a thank you card inside with again address name on,

i have had customers buy off me once and come back a week or so later aswell so i belive because of my range of products im selling and intend to sell people will come back to me as long as my service to them is good if if my website isnt up to the levels it should be just yet.
 
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Jeff FV

Free Member
Jan 10, 2009
3,891
1,861
Somerset
Time to jump in with my 2pence worth!

The correctly spelled domain name is still available - OP go and buy it NOW for £5.98 + VAT before some unscrupulous soul reading this thread does so and tries to sell it to you at an inflated price. Then you can use a 301 re-direct to point both domain names to the same site. This is easy to do (if you have the right hosting - e.g. - cpanel - a couple of clicks and its done) Or you could have two separate* landing pages, one for each spelling.

And for all of you who struggle to remember if its stationery or stationary (as, I confess, I do!) I can recommend this video - 43 seconds and you'll not forget next time.

Jeff

*Another difficult to spell word!
 
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