Flyers and welcome packs...I NEED YOUR EXPERT ADVICE!

[Josh - FTZ Studios]

Hi Guys,

So FTZ Studios has just ordered 6 x 1000 flyers, one of each will create a welcome pack containing everything you need to know about my business, how it can help your business and why you should hire us.

The question is, I need to get rid of 1000 packs. Do I cold post them or do I increase interest online to send them directly to people who ask?

I know a flyer has a response rate of around 1%, but do you think a welcome pack could maybe get a response of maybe 3-4%?

Cold Posting - Pros
- 1000 businesses directly receiving information about my brand and how it can help
- Any leads will be received a lot quicker
- No postage costs

Cons
- Fairly expensive compared to a single flyer

Direct Posting - Pros
- Save money on amount of packs sent out
- Packs go to interested leads
- No need to go out flyering door to door (B2B)

Cons
- Postage costs
- Will take a considerably longer amount of time to get 1000 potential leads interested

My heart says just go for it with the flyering, get 1000 out there, order some more, do it again.

I only need to sell 2 jobs to get my money back for the entirety of the 1000 packs.

And if you think i should increase interest online, how can i get rid of 1000 packs accordingly!?

What do you guys think!?

Cheers,

Josh

 

[beasty]

Flyering 1000 businesses is a lot of work!

 

[NickGrogan]

I would be amazed at a 1% response rate on B2B flyers for video editing, never mind 3 or 4%

Having said that postage costs are going to be very high too.

Why did you choose a static medium to promote video editing? Or is this for another business?

 

[MBPH]

Both a waste of time, trust me I've been there! Best thing to do in my opinion would be to get on LinkedIn and get the name of as many decision makers you can, then pick up the phone pitch your product/service in a way that will benefit them, then arrange a meeting to discuss for you to then close the deal! I can more or less guarantee this will be far more productive, and cost effective!

 

[HazelC]

I do agree with @MBPH - picking up the phone is more cost effective and this could be followed with the welcome pack delivered by hand at a meeting or by post?

 

[patientlady]

3 to 4 % is fantasy land. 1% response rate if a 'warm shot'. 1000 leaflets to random businesses zero
I have been the queen of leaflets and brochure shots (years ago) before the internet lol
Get on the phone and make 10 appointments - job done!

 

[The Byre]

Get on the phone and make 10 appointments - job done!

This!

Also -

1. Sort your website out - it's a mess!

2. Too much dross on your site - two or three decent showreels is all you need. None of that "Here's a bacon sandwich as a prize!" stuff!

3. Just show people WHAT you can do and not how you intend to do it. Don't explain WHAT a dolly or a jib is, or that you can access a drone or a green-screen, just show them killer footage, using those tools.

4. When someone does a head-and-shoulders, suggest to them (tactfully, of course!) that they use a telly-prompt and a script! Um, er and well should NEVER be in a promo!

5. Lighting and image composition!!! There really are enough books on the subject (Landau - 'Lighting for Cinematography' or Frost - 'Cinematography for Directors') so, as my father used to say, read learn and inwardly digest them! You have people on your footage with no cross-key, no back-light, no filler, just whatever was there on the day!

Tip - for every £1 spent on cameras, another £1 must be spent on grips, yet another on lights, another Pound on sound and yet another on post. So if you have spent £5k on cameras, there should be £5k in audio, £5k in grips, £5k on a decent PC capable of grading 4K and above all, £5k on lighting! That slutty camera may get your juices flowing, but it is lighting and sexy camera moves that will sell the product!

 

[fisicx]

^^^What he said.

Don't bother with the flyers. It's a complete waste of effort. And the site really is a confusing mess. Join UKBF as a full member and get a website review.

 

[Josh - FTZ Studios]

The Byre - Thanks for your response, although completely unnecessary to the forum question at hand.

1.Could you explain why and how I could improve it?

2.I provide a different range of services to cater to my audience, therefore, provide a series of different videos with the portfolio section of my website.

3.Good idea. A dedicated video to each item!

4. I understand, but alot of my clients want to move forward with their own team in front of the camera to save money on the presenter front, obviously.

5. I provide a quick and professional solution. That's what my clients pay me to do. My clients are happy with what I provide and continue to come back for more.

Tip. I fully understand. Surely you understand that spending that much money, as a growing business, isn't really necessary and probably quite foolish. I am buying what I can, when I can.

 

[Josh - FTZ Studios]

Fiscix - Thanks. This post is over a year old and I have moved on considerably from deciding whether or not flyers are a good idea. They're not!

Also, thank you for your vague opinion of my website. Do you provide the website review yourself?

'Effective Website Design - Free Help, consultation and advice for your website - (apparently the worse site ever according to some UKBF members...)' - They're not wrong!

 

[fisicx]

1.Could you explain why and how I could improve it?

Website reviews are only for full members. The site really does need a helping hand - it's not doing you any favours at the monent.

Not sure why you say 'they're not wrong'. The site has great ranking, get targeted visitors and converts well. It might not be your cup of tea but it works for me. I do lots of reviews, it's pretty much the core of the whole business.

 

[The Byre]

The Byre - Thanks for your response, although completely unnecessary to the forum question at hand.

1.Could you explain why and how I could improve it?

2.I provide a different range of services to cater to my audience, therefore, provide a series of different videos with the portfolio section of my website.

3.Good idea. A dedicated video to each item!

4. I understand, but alot of my clients want to move forward with their own team in front of the camera to save money on the presenter front, obviously.

5. I provide a quick and professional solution. That's what my clients pay me to do. My clients are happy with what I provide and continue to come back for more.

Tip. I fully understand. Surely you understand that spending that much money, as a growing business, isn't really necessary and probably quite foolish. I am buying what I can, when I can.

The one and only thing that sells a video service is a show-reel.

Every composer, every arranger, every cameraman, every lighting tech, every script writer and every make-up artist has a website with a show-reel. Two minutes of excerpts from the funnest and funkiest things they have done.

The World is filled with fantastic corporate videos.

If you make each and every corp.vid a little masterpiece, a two minute gem, that will do more than any other device to sell your services.

I assume that you have a PC that can number-crunch video and monitors and stuff, so as you have a jib and other grips and that DVX200, all you need now is lighting. The most sophisticated audio and video software is all either dirt-cheap or a free download (Reaper $60 and DaVinci-Resolve is free) so for all of us, only our talent is the limiting factor!