Flyer Critique

[Reactivequation]

Morning All,

Would appreciate your feedback and suggestions on the below flyer design, if you have 2 mins and don't mind taking a look?

The purpose of this flyer is to include in in a mailshot to potential clients, as well as displaying it on the notice boards in local business centres/serviced offices and finally to use as part of our 'pack' to leave with potential clients.

Many thanks,

Marc

 

[Anonymouse72]

i'm no expert by any stretch but shouldn't you have the service that you're offering as the headline/at the top/more prominent? your company name means nothing to me & reading the first section i thought you were a payday loan type company! i'd have normally stopped reading at that point.

probably just me...

 

[Jester]

I found it difficult to find out what you were actually selling.

 

[S-Marketing]

i'm no expert by any stretch but shouldn't you have the service that you're offering as the headline/at the top/more prominent? your company name means nothing to me & reading the first section i thought you were a payday loan type company! i'd have normally stopped reading at that point.

probably just me...

Maybe you are more of an expert than you think.

 

[directmarketingadvice]

I found it difficult to find out what you were actually selling.

Me, too. (Partly because, in a sentence that's all caps, "IT" looks like "it".)

I also think saying "from" weakens the value of your offer significantly.

Hope this helps,

Steve

 

[atladasmedia]

I have done emarketing and direct marketing campaigns on high volume data (7000 + entries) and I can safely say that this flyer belongs to an "old school shouting a message" direct marketing campaign rather our age. As someone said above the company name means nothing to people, thus your best bet is that people will work with you cause you solve their problem and not because of your price/brand name. This flyer I can tell you right now you will end up sending a couple of thousands out there hoping to get a 1-3% responses which you will then try to convert in business. Put your finances down and decide if it is worth it.
If I were you I would still go and market my business but definitely change the msg on the flyer to something more specific. For example you sell IT support solutions yes?
Think, the business you want to target. What is their biggest challenge? Let us say you have 2 different categories to target. One with the ones that are looking for new IT company but havent decided if they should have someone like you permanently and one group with those who have but looking to change to a more affordable solution due to not being satisfied with the one they got.
Second target group: What is their biggest challenge from a problem pov? What is the "problem result" of a problem you are trying to solve? Lets say the company I work for. We had an IT problem recently with a virus going in our server resulting in shutting down everything and being offline for 2 days as we outsource our IT and they are awful when it comes to customer service respose timers. We looked inconvenient to our clients, we had staff not being able to work for 48 hours (ipads and iphones are not the same with PCS) and the potential of losing payment data brought some sort of panic in our finance department.
Resulting Problems by working with our current IT company:
- loss of business
- damaged reputation
- Inconvenience to our clients
- paying staff for 2 days while not working in full capacity
So you can go ahead and send the flyer you designed or you can redesign the message to a question/statement like "Our cloud services will ensure that your staff will be online at all times, minimising expenses during bla bla bla" (that could work well during Olympic games for example) or something like "are you losing potential business because your IT department is not responding your quieries in time?". Put down all your target groups and make different messages.
You are the expert in your area and know your clients problems better than me, I am sure you get my point.

Hope it helps and should you need further assistance do let me know!

 

[DavidWH]

1) Call to action looks a little small & is at the top... call us today on: xxxx or visit xxxx

Why would I call when I don't know what you do?
If I have read the leaflet why would I go back to the top for contact details?

2) The green ticks! Why is remote support for small business package got a green tick then Optional? Either it's included or it's optional?

Growing Business - Remote support included in hours? What hours are they included with?

Larger enterprise Telephone & E-mail is unlimited... but how much do I get with the two lower packages?

I just think that could be clearer.

3) Payment options - Why? That comes across pushy to me. Here's our packages, here's how to pay? Surely you can explain this when the customer enquires.

 

[Force Digital]

From first look I don't know what you are selling. The call to action should follow the main message as you should lead the prospect through the material to get them to do what you want. A few points to consider:

Have a clear message of what you are selling
Call to action in order of message delivery
Don't pack it full of information - give them a reason to call you
Give the customer a solution to their problem - "IT problems in your business? can't afford a consultant? Clear monthly payments for a managed service, includes the following..."

Your object is to offer help that is easily affordable with no financial surprises - get that message across using as little text as possible.

Like the colours used and overall the boldness is good but messaging is all wrong.

 

[PDC]

As above really.


Would also say the top line with 'call us today...' looks to have been dropped in as an afterthought and doesn't seem to align with the rest of the flyer.


Not sure why the 50 in 'From only £50...' is in a slightly hand drawn/childish style font?


I don't know if you need the ticks and the one cross. Looks odd just the one red cross in there and the tick spacing just makes it look a little messy, think it would be more readable without?

 

[patientlady]

Hi Marc

Much of the comments above from me too

IT solutions for small, medium and large business - On call - 24 hours
Giving peace of mind at a managed, interest free, affordable cost!
explains what you do (or similar )

Being critical, I didn't quickly understand what you are supplying, also agree with the tick box comment. The Jan 31st date looks like the flyer might have expired. As said from £50 devalues your offering. The red cross is a negative, all offering should be positive
Sorry you did ask...

 

[businessfunding]

TMI - I am you customer - and a Goldfish

What's in it for me?

what do I do now?

 

[Lentinus]

As others have said, I to had to hunt to figure out what you are selling.

 

[BusyVids]

You're selling Flexible Monthly Payment Plans? Okay but what can you do to help me with my IT problems?

It's all about you, You, YOU! This flyer just says, "give me your money!"

Dick Turpin had a much more effective sales pitch

 

[Scott-Copywriter]

• Your flyer doesn't actually explain what you're selling
• There's no decent benefit-based headline
• You've gave the price before attempting any sort of selling to improve the perception of the service (make them want the service, then reveal the price)
• There's no selling full stop and no reasons to use you other than the benefit of price plans
• You haven't really attempted to sell the idea of IT support to any prospects who may not have considered it
• There's no call to action
• The contact details are at the top - they should be at the bottom

The flyer will not work very well at all.

 

[AlexanderR]

The size of the image is far too large. I'm on a monitor running 1920x1080 and it was way too "in your face".

Also, you need to define your services and USP as a priority for any mail shot, due to the fact the number of people who will actually read it being small, the probability of it going through to the junk filter being high (due to a large image file) and you may find that many decision makers in organizations don't allow images to be shown from unknown senders.

Whats wrong with a copy written message? When using text rather than pictures, it lowers the chance of going to junk, will be visible to everyone who turned images off, and you get the chance to engage the audience, rather than attempting to dazzle them.

However, not many people will sit and read a long sales pitch, so it would have to captivate in a couple of lines, and be less of a read than a comic book.

Just my views on e-mail marketing, but I hope it helps to bring results.

 

[S-Marketing]

The size of the image is far too large. I'm on a monitor running 1920x1080 and it was way too "in your face".

Also, you need to define your services and USP as a priority for any mail shot, due to the fact the number of people who will actually read it being small, the probability of it going through to the junk filter being high (due to a large image file) and you may find that many decision makers in organizations don't allow images to be shown from unknown senders.

Whats wrong with a copy written message? When using text rather than pictures, it lowers the chance of going to junk, will be visible to everyone who turned images off, and you get the chance to engage the audience, rather than attempting to dazzle them.

However, not many people will sit and read a long sales pitch, so it would have to captivate in a couple of lines, and be less of a read than a comic book.

Just my views on e-mail marketing, but I hope it helps to bring results.

What part of ''flyer'' do you not understand?

 

[Reactivequation]

Thanks all for the feedback!

The aim of this flyer was primarily to market the monthly payment plans, not to market our services as a whole. It would usually be used in conjunction with a mailshot letter, or displayed in area's where it would be seen by businesses who will already have received our mailshot etc.

I do take on board your comments specifically about the call-to-action, and the honest answer is that yes it was added as an afterthought...I'll work on that!

So, as a flyer marketing monthly payment plans to somebody who already knows about our service, does that change your opinions as to its effectiveness?


Thanks,

 

[AlexanderR]

In my opinion no. If someone didn't bother to read the last one, and then they get a flyer focusing on payments, they are going to be alienated.

However, walking around to speak to your target audience face to face would. Get the flyer fixed and printed, then hand them out as you talk about your service. You would have much better results than mix match e-mail shots.

Alternatively, putting all the information in 1 e-mail would work better than splitting it between 2.

 

[Reactivequation]

This isn't for email, it's for physically mailing to potential clients, in the same envelope as the letter.

 

[Efficient freelancer UK]

In your message, you've used a double "in". (just saying as a proof reader)

However, in the flyer content I would suggest you need to make "IT Solution" stand out in a different colour or something, otherwise as it is all in capital letters, it could be misread as "it solutions".

 

[TOKN]

You can use Uppercase and still emphasise capitals. You've just got to make the most of size. So you've got options even if you don't want to recolour IT SOLUTIONS.

 

[Sam Cowley]

I like the boldness of this, the colours and layout of this is good but I have a trouble figuring out what your selling? Hope this helps!