Finished my website, feedback please :-D

Cqueen,
I liked the layout of the site, and it had easy navigation.

A couple of things though. The pictures do load slowly. Might want to look into that,

2nd. The text on the front page is good. But i felt it needed something before it. I didn't really get from it immediately what the site was all about.

I felt you need some thing ( a paragraph) between "....the whole of east anglia" and "our first 15...." that explains what you are, what the customer can get from you, and then tell them about the offer.
I was kind left thinking..."points, for what?". It took a bit of searching to get the actual purpose of the business,

Just a few pointers, I am sure others will say differently. All in all though very good.

Good luck
Michael
 
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epiphany

Free Member
May 15, 2005
793
0
Scotland
A few of the buttons don't work on some pages. One I particularly noticed was the home button while on the FAQ page. As previously mentioned, sort the image size.

With regards the general look of the site I feel it really doesn't match the feel and prestige of your product. I actually spent a while reading your site as I found it quite an interesting concept.

I feel your hits to conversion on that website will be extremely low. Banner up top is OK, images below are OK, buttons on the left look amateurish and keep changing position on different pages. The BIG rounded edges on the main frame again looks amateurish. Oh and the grey to white thing going on in the background, bake it all grey please. And the centred text has to go!

Sorry if you feel I am being overly negative, good concept but bad site in my opinion, ignore it if you like, websites are subjective after all.

Terry
 
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SillyJokes

Free Member
Jul 26, 2004
4,585
596
There are too many fonts, you have centred the text which makes it hard to read and look bad, you spelt DEPRECIATION wrongly and you don't explain on the front page exactly what it is you are doing.

I do like the fact that you describe the area you cover striaght away but you don't explain what the customer can expect to gain from your business which will mean many will turn away immediately.

What is sequential super hire? The home page doesn't explain and I don't know.

Overall I'm afraid I don't think the site is commensurate with driving prestige cars at all, it looks very home made. Sorry to be blunt but this will obviously impact on the success of your business.
 
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Astaroth

Free Member
Aug 24, 2005
3,985
278
London
I personally have to say that the site does not say prestige to me.

On the more basic elements - do you have your points the wrong way round? according to your site the best vehicles (group 4) are the lowest points to hire

Your front page says that "Sequential super hire is your friend" - firstly you have missed off the capital letters in your company name. Secondly - the sort of people that will want to pay £10k for occasional hire, in my opinion, are going to be business professionals and they will want a professional company to deal with and not "a friend"

On the membership page - you state that it is interest free but you are charging them a higher amount than paid in full - I think you will find that you fall foul of regulations as you are charging interest

On the our service - you state you get the "experience of owning a fleet of prestige & exotic cars" - I misread this the first time (that or you have changed the wording) and didnt pick up the experience aspect but simply read owning a fleet of.... I personally would play it safer and say it is the experience of having access to a fleet of....

On the order form - it is cheques not checks. You are also asking a lot of personal questions without any explaination of why - working in insurance I am aware of why you need it but others may not want to give it without reasons why. I personally would also want to be accepting online credit card payments (and fully intergrated and not paypal etc) to capture the impulse buyers.

On the FAQ you specifically mention speeding fines but you dont mention congestion charging/ parking fines etc. Personally an FAQ is useful for the quick and dirty but you need to have an up front full terms and conditions with members having to state they agree to them when they complete your order form. You also dont state anything about availability of the vehicles - if I request a Ferrari F430 for a weekend what happens if you dont have one and therefore cant take the booking? What happens if you do take the booking but then the previous hirer doesnt return the vehicle?

On the harder element - you are marketing a prestige product with lots of images of what are considered some of the most prestige cars but your website really does scream home made. There is nothing dynamic or exciting about the site (again not matching your product). Your graphics (not photos) look fairly pixilated esp the edge of the border for the main text area. You have a grey (or it may be green as I am colour blind) background that does not fill the screen - I personally never like a background that is then surrounded on the right and bottom with the default white space. If the pages were centred in the whole screen so the white blank screen equally around it then it would be slightly better but not great. The worse offenders to me are the navigation buttons. These are just the most noticable elements but to be (possibly brutally) honest I really would consider either starting from a blank sheet of paper again in terms of design or now that you have £50k from your first 5 members then get a professional site done.
 
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mattk

Free Member
Dec 5, 2005
2,579
974
50
Swindon
You're right, the Ecurie25 web site isn't the easiest to use, but it looks and feels prestige. I think what most people do is get a feel for the "concept" via the Web site and once contact is made they are invited to one of the open evenings that basically involves lots of champagne, some posh buffet and then at the end of the night a gentle push towards membership! I very much doubt many people will hand over £5k after just browing the site.

PS. Ecurie's FAQs are good.
 
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C

c2webdesign

Few pointers:

- Images too long to load

- Visual of site is not convey exclusivity. If your opening line is 'Welcome... To East Anglia’s most exclusive members club' your website look must match. Unfortunately it doesn't

- Much much too wide

- Good idea, but not enough visual or home page to make me go further. After the text on the home page add a link to where the visitor should go next. You've cut off and then expect them to go to the navigation area to continue reading

- Need a little SEO work - in particular your title tag just says 'index' - not very helpful to search engines.

Hope it helps.
 
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mattk

Free Member
Dec 5, 2005
2,579
974
50
Swindon
The pictures on the right are good - they look prestigious, but I'm not sure about the text, it looks a little difficult to read in that design.

I also check where you stand with using the car manufacturer's logos on your site.

A big improvement on the first go!
 
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Z

ZARMarketing

Hi,

Based completely on first impressions I was a little disappointed with this site. You are asking customers to buy into a luxury service aimed at those who want to attain a brand/lifestyle experience. Your website falls a bit short in fullfiling expectations for me - sorry.

The contrast between the pics in the sharp cornered box and the rpunded corners of the body copy sections, I don't think works. Make more use of your top banner - perhaps an image of spedo altered to denote motion, speed etc.

I used to work for BMW GB so I am passionate when it comes cars!

Love the cars by the way.

If you need any help marketing your services let me know.

Cheers,
Zoe
[email protected]
 
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theMBA

Free Member
Feb 24, 2006
159
0
Buckinghamshire
Chris,
I'd say this is a big improvement on the old site - speaks much more of prestige and excitement. Good use of interesting fonts and colours. The pics of the cars look good too.

I notice you refer to your business name as "Sequential Super hire" but then you abbreviate as "SSH". I think it would look better to refer to it as "Sequential Super Hire", which would then be consistent with the abbreviation.

If the rest of the site is as good as this (after correction of typos, insertion of navigation etc), then well done, and good luck with the business.
 
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cqueen

Free Member
Feb 10, 2006
297
3
Thanks MBA, I must remember to do that thing for your website!

On my website I'm going to use the car badges at the bottom as links to car pages, this one I'm particularly proud of...

10ctdts.jpg
 
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cqueen

Free Member
Feb 10, 2006
297
3
I wouldnt,

Someone else wouldnt put as much effort in as me, and they might not be able to create what I want.
It may take longer to do it myself but it's another skill I can learn. If you still think it's not up to scratch then I'll just have to disagree with you.
 
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Faith28

Free Member
Dec 2, 2005
2,111
150
London
Well done on getting this far. I remember the old site and this one is much improved.

I noticed you charge VAT...are you VAT registered? I think you are meant to include your VAT registration number as well or is that done with every order processed. I've included mine in my terms and conditions page and I include it with all orders anyway.

Good luck with it
Eiman
 
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theMBA

Free Member
Feb 24, 2006
159
0
Buckinghamshire
It's getting quite boring hearing people saying 'pay someone to do your website' - most of whom seem to offer website design services (shall we just put that down to salesmanship, then, which we all do to some extent). There are downsides to getting others to design your website. For example, there's a danger of ending up with a website that, fundamentally, is similar to many other websites that they've designed. It might also be more difficult/expensive to make certain changes to the site subsequently, than if you designed your own site.
Despite this, there are, I'm sure, some advantages, and I'll be looking for good quality input/ideas/ proven ways of making my site sticky etc from webdesigners when my business activity level can bear the cost.
If you have the money to spare, one of the main questions, I guess, is whether you have the time, and the inclination/motivation, to climb the learning curve yourself, or whether there are other more profitable uses of your time in developing your business.
 
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Gillie

Free Member
Apr 12, 2006
13,065
1,463
North West England
I think that when you are using your website as the main means of promoting your business and you have a 'corporate image' to portray then I would advise using a professional to do it. They are the ones that know what works best and the format best to get you google listings etc. And yes it can be said that designers do have a 'signature' with their websites in that they can favour certain styles say, but to say that they design all sites the same is just a slight exageration!!
 
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epiphany

Free Member
May 15, 2005
793
0
Scotland
To be 100% honest I think most people that post website reviews aren't really that bothered about the advice they get.

I still don't think the website looks even close to being exclusive and throwing in pictures of nice cars and exclusive car badges and hoping they will make the site look nicer just isn't going to work. I agree that if you have the time then learning to do the site yourself is a great tool for your business so I am not suggesting you don't try that route.
 
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