Feedback and opinion appreciated

[Tbozz]

www.kisshairextensions.co.uk
looking at changing bits on it as it is not converting very well

 

[fisicx]

Have you changed anything since the last time the site was reviewed?

It doesn't look any different, it still has a cheap homemade look. The product images in particular are awful.

 

[Tbozz]

Have you changed anything since the last time the site was reviewed?

It doesn't look any different, it still has a cheap homemade look. The product images in particular are awful.

Haven't done anything though due to personal reasons, the site still brings in business but i believe it can do more, if looked after properly.

Spent the last couple of weeks getting professional photos done for on the products and models.

 

[TotalWebSolutions]

Spent the last couple of weeks getting professional photos done for on the products and models.

So are these now uploaded or are we still seeing old photos?

 

[Tbozz]

So are these now uploaded or are we still seeing old photos?

Still seeing the old pictures...

 

[fisicx]

But it's not just the pictures. The theme, the site structure, the content, the navigation and the poor responsiveness all contribute to the lack of conversions.

What sort of budget do you have to get the site fixed?

 

[Tbozz]

i've been quoted £15 and £18 per hour + VAT by two local web designers, both reckon it will be about 10 hours work.

 

[fisicx]

Well of you are happy with that sort of deal then go for it. 10 hours isn't very long - just analysing and assessing the site would take me longer than that. Then add 20 hours of theme development and you could have a great site. 10 hours just doesn't seem enough. You might get a new shiny theme for that money but the theme is only the tip of the iceberg.

 

[Tbozz]

i'm not after a nice shiny theme, feedback i've got from a couple of people is really about navigation, content and pictures.

 

[Ian J]

I opened up the site and the first thing I saw was a big graphic saying 100% Virgin - Human Hair and I must admit that I wondered where you were getting your virgins from

 

[Tbozz]

I opened up the site and the first thing I saw was a big graphic saying 100% Virgin - Human Hair and I must admit that I wondered where you were getting your virgins from

Ha ha Ian, its a term used to classify certain quality of hair, it doesnt mean its from a virgin

 

[fisicx]

i'm not after a nice shiny theme, feedback i've got from a couple of people is really about navigation, content and pictures.

Indeed, but the theme is really bad so you are going to need to fix this as well.

A web designer isn't going to help you with the content and navigation. If you want great content you either write it yourself of you employ a copywriter. The navigation is all about content organisation and categorisation - you don't need a web designer for this.

What you need is someone who really understand how to market your type of products, who can build a site structure that leads the visitors through the products to the one they want. A web designer can make it look pretty (eg a new theme) but the site structure, content and navigation isn't theme dependent.

Apologies for not giving a detailed review, I'm a bit busy right now. I will give you some pointers later today.

 

[Tbozz]

Indeed, but the theme is really bad so you are going to need to fix this as well.

A web designer isn't going to help you with the content and navigation. If you want great content you either write it yourself of you employ a copywriter. The navigation is all about content organisation and categorisation - you don't need a web designer for this.

What you need is someone who really understand how to market your type of products, who can build a site structure that leads the visitors through the products to the one they want. A web designer can make it look pretty (eg a new theme) but the site structure, content and navigation isn't theme dependent.

Apologies for not giving a detailed review, I'm a bit busy right now. I will give you some pointers later today.

thanks, i will wait for your detailed review

 

[NewGardenStyle]

You could consider looking at your shipping policy. I get the impression your products are relatively small? So you should be able to absorb the shipping cost and make it free delivery on everything? Could help boost conversions...

 

[Tbozz]

You could consider looking at your shipping policy. I get the impression your products are relatively small? So you should be able to absorb the shipping cost and make it free delivery on everything? Could help boost conversions...

looking into that, so long as it makes business sense.

 

[Root 66 Woodshop]

Is it not possible at all to have a model - modelling your extensions rather than just having them looking dank and dreary laid flat?

Sorry - but if I needed hair extensions I'd be more interested in how they actually looked on someone rather than how flat they are... if that makes any sense at all?

 

[Krystsina]

Sorry - but if I needed hair extensions I'd be more interested in how they actually looked on someone rather than how flat they are... if that makes any sense at all?

Agree! Just wanted to write the same: I'm missing the picture of the hair on women to see how they actually look. It would be great if you could even have some short videos of the products to see if hair is shining, as well as to see how the length of the extensions approximately looks on a woman.

Indeed, but the theme is really bad so you are going to need to fix this as well.

It will probably be the first time when I'll agree with the opinion of @fisicx , but I also feel that your website looks a bit cheap. The element on top with the information about the delivery looks not attractive at all: old-fashioned font + pink with supposed-to-be-golden make it not nice. The quality of the picture is low as well: those 2 kisses are in pixels.

If you have an opportunity to change your web-developers and invest in the new design in the future, it would be great!

 

[The Byre]

We have had all kinds of debates on the use of videos on this forum and this really would be one of the few occasions where a short (30 sec) video, showing how to use your hair extensions and how lovely the end product looks would really pay dividends.

I know nothing about the World of hair (and not just because I am bald!) but every time my wife comes back from a card-busting session at her fav. hairdresser, she looks weirder and weirder and something tells me that she could benefit from your products.

When we first got together, she had a fro, which was handy in the dark, as I could tell which end is which. Now she straightens, dyes and gets all kinds of ghastly and unspeakable things done to her hair. If she's not careful, she could end up every bit as bald as I am!

 

[Tbozz]

Thanks everyone, please keep the criticism coming, i have identified a theme i want to use its here. i guess that is a good responsive theme.

Model pictures and product pictures all sorted, next is to get good written content, looking at getting the contents from a writerhere, anyone used them before/

final step is to get the site revamped

 

[fisicx]

The only purpose of the site is to sell lifestyle products. It means therefore that potential customers want to feel that your products will make them feel better and give them the look they desire.

Look a women's magazines and see how they sell shampoo, hair colours and other hair related products. In all cases they will use images that show the results not the products themselves.

This is what's missing from your site. All you are doing is showing me a stock image of a random hair extension. You aren't modelling the product or showing me how it look on someone.

For example: https://www.kisshairextensions.co.uk/clip-in-hair-extensions/

The images repeat and are photoshopped to get different colours. And there is only one product. You are using Woo which means you could use options for length and colour. Same for all the other products. And the descriptions for each product are almost identical.

So you need to get a professional model shoot to show off the products. you also need to group products so potential customers can see the whole range on one page.

Doing this would make a huge difference.

And it doesn't help that you have no curly hair and the wavy hair isn't wavy

The theme needs to work really well on a phone and on a tablet. This is why Divi and other similar themes don't work, they are themes built for desktops and adapted for small screens. These days you need to begin with a theme that works on a phone and work up through tablets to desktops.

Another big thing you need fix are your trust marks. All I see is an anonymous number and no address or email. Getting these details in the footer of every page would increase trust.

So before you go looking for a new theme, get your images sorted and group the products. And make the shop the homepage.

There is loads more you can do but until you have got the products sorted there's not point in doing much else.

Did you pay someone to build the site for you?

 

[Tbozz]

Thanks for your review; images, contents and site navigation (product grouping) is already sorted.
The only stuff remaining is the theme, I'm. Thinking of using this onehttps://www.templatemonster.com/woocommerce-themes/57693.html
what's your thoughts about it?
Decided not to sell curls and wavy simply because clients buy the straight and curl / twist to their specification.

 

[fisicx]

It's not sorted on the current site...

The theme is pants on a mobile phone. You need a theme that works really well on a phone. So use a phone to search for themes.

 

[The Byre]

One solitary picture of a pretty girl is not what @fisicx meant, at all! Each and every type of person needs to be represented on your site, age, hair and skin colour, styles. You seem to be targeting just 5% of the market. Where are the redheads, platinum and ash blonds, fros and frizzies?

1. You need a model for every style.
2. The logo is very DIY-ish. That inverted S is the sort of thing kids do for their Art GCSE and is not a professional logo by any means.
3. The blog should be updated at least once a month. Either that, or drop it altogether!
4. Think about having some short (i.e. 90 sec) videos on how to fix the extensions, as well as some to show off how good they look.
5. Tell the customer who you are! Let them get to know you, so that they can actually trust you! A short video of you talking to camera and explaining what you do could work wonders. Getting to know you and to trust you is all part of the marketing process. It is called 'emotional proximity' and you must embrace that concept, if you are to sell hair extensions.

 

[fisicx]

I've just been doing some googling and it seems there are a whole loads of bloggers talking about hair extensions, thousands on images on pinterest and instagram and hundreds of FB pages. You don't seem to be on any of them. This is one of those products for which social media is perfect. You need to get onto these sites and show off the girls wearing your products. If they look gorgeous then you will get people interested in your extensions and from there you can begin the buying process.

Do some research on inbound marketing - get it right and you will do OK. The good news is your competition have equally poor websites, so if you can bling yours up a bit you will shine.

 

[Root 66 Woodshop]

Personally, the Filter by price is useless ... you don't have enough "stock" to differentiate the use of the filter... if that makes any sense...

Your filter states £19.99 - £45.00 - yet your extensions start at £28.99

Anyone buying hair extensions would be more interested in the look and feel and not the price.

 

[Tbozz]

@fisicx which of these themes will you say is the most responsive on mobile please?
This, this or this

 

[fisicx]

I don't think any of them are particularly good. They are all themes developed for desktop and adapted for mobile. They work and do as expected but the UX is poor. All three require the visitor to scroll to see the products.

This is a better option: http://www.wptouch.com/themes/mobilestore/

Only problem is that it's not so good on a desktop.

Show the themes to potential customers. Ask them which one they like.

But as I said before, it's the images and content that you need. You could keep the current theme and get more sales if you marketed the products properly.

 

[Plumb Spares Direct]

Looks good to me, logo as well. I would try and patent that

 

[fisicx]

Looks good to me, logo as well. I would try and patent that

You can't patent a logo.

 

[Plumb Spares Direct]

You can't patent a logo.

I must have meant trade mark. We registered our 'U' as a trade mark to provide some protection

 

[Tbozz]

@fisicx
Thanks for the link to the mobile responsive theme, i have played about with some of the themes,even though they are fantastic on mobile, they are not really very good on desktop.

Considering that traffic to the site is 55% mobile and 45% desktop, i will have to find a compromise.

Hence what i have thought is....
Keep my current theme and strip out the pinkish background and make it plain white
Move the area at the top of the page, from "free delivery banner" upwards, to the bottom of the page.
Top page will only have the buttons to click into product variations.
Remove the home page and make the "shop" the home/landing page.

I'm guessing this will free up space for the product pictures to be displayed nearer to the top of a mobile screen.

Current situation:
I have done model photo shoot and professional HD picture shots of the products.
Contents has been written by a professional copywriter.
I'm in the process of finalising the navigation/product grouping so customers will only have to click maximum of 3 times to get to checkout page.

 

[fisicx]

Excellent!

Looks like it's moving forwards. I had a little play with one of my themes and I reckon with a bit of work you could use it for your site: http://bobby.testblog.co.uk/. It works well on a phone, tablet and desktop.

It's even possible to di a slider thing like this for the product pages: http://directgroupinternational.com/listing/slider-test/

 

[Tbozz]

The theme looks great on mobile, i really like the background picture, will look cool for my type of business

 

[fisicx]

You can have it if you want. It needs a bit more work but I'm sure we can get it sorted.

 

[Tbozz]

thanks a lot for that

 

[Root 66 Woodshop]

I can almost feel the xmas spirit of @fisicx