Facebook Ads or Boost?

[Kerry Bate]

Has anyone used Facebook Ads or the boost feature?

if so, what was the ROI, your experience - would you do them again?

 

[Daniel_5]

Hi,

Boosted post is just like a usual Facebook post. Except, you spend a little money to promote it to people who would not see your organic post. It's the simplest form of a Facebook ad, and you can create one in just a few clicks. Don’t Boost! Promote FB Posts properly to reach results!

 

[Kerry Bate]

Hi,

Boosted post is just like a usual Facebook post. Except, you spend a little money to promote it to people who would not see your organic post. It's the simplest form of a Facebook ad, and you can create one in just a few clicks. Don’t Boost! Promote FB Posts properly to reach results!

Thank you - When you say Don't Boost! - wold you advise a proper ad built in business suite?

 

[Ozzy]

I've used Facebook Ads intensely for about 6 months now promoting my wife's products from here website, and it's been a steep learning curve but once I got the hang of it the returns have been great.

The biggest thing I would strongly advise is making sure you understand your target audience first, know their interests/demographics. Get that right then you have potentially millions to reach.
The Facebook Ads signup process guides you to setup an advert quickly and easily, but following that process doesn't give you the best results. A few quick steps to consider for this I'd suggest the following;

• Create a Business Manager account on Facebook, and verify your domain names for your website. This is needed for the new iOS14 update coming as Apple is going to block Facebook Ads recording ad performance unless this is done.
• Follow their steps to install a Facebook Pixel on your website/signup process to allow them to measure sales. You'll need this to check the adverts are working for you.
• In the Asset Manager within the Business Manager create a few "audiences" which the types of people you want to target. Don't use the automated signup way to do this as it doesn't save the audiences, makes managing ads a pain in the backside.
• Use something like Canva or similar to create eye catching adverts.

Make sure you know what you need to make per sale (CPA/Cost Per Acquisition) and be prepared to cut adverts if they aren't achieving this and try any variant. The most important part of this process is understanding your audience and who you need to target.

 

[Kerry Bate]

This is great thank you.
I will take a look how to set all that up, however can it be varied/changed?

reason being, I will be looking to promote events rather than my business, therefore my target audience will change per event.

However, I do have a website and a Facebook page I could advertise, drive traffic to those but I am looking for direct signups to the events rather than likes and comments on my pages?!

So as an alternative boost the event and not boost a post, the ads process seem a little unsuited for an event?

 

[Ozzy]

Just going radicle for a moment...seeing as you mention a Facebook page. If you verify your business on Facebook and jump through a few hoops you can start offering charged for events through a Facebook page (for example the UKBF Facebook page can do that). That way people can book onto events and pay for them via your Facebook page.

So you can create an event on your Facebook page and set the price for tickets, and then for each event you can create a bespoke advert/boost for each event targeting different people each time. Added bonus is that would be easy to measure your ROI as it'll all be within Facebooks ecosystem.

 

[Kerry Bate]

Interesting... off i go to look at the UKBF Facebook page

I assume that Eliminates the need for a third party booking system like eventbrite?

 

[Ozzy]

I assume that Eliminates the need for a third party booking system like eventbrite?

Correct, but it does mean you whole audience will be contained within Facebook (which some people may feel is not ideal). However, for something like this and at low cost I think it's worth considering.

 

[japancool]

A Facebook ad can also appear on the other social media that FB own - Whatsapp and Instagram, IIRC.

 

[Ozzy]

A Facebook ad can also appear on the other social media that FB own - Whatsapp and Instagram, IIRC.

Indeed, we get about 90% of our sales from the FB ads shown across Instagram compared to Facebook itself - although the products are visual which works better on Instagram compared to Facebook.

 

[Kerry Bate]

A Facebook ad can also appear on the other social media that FB own - Whatsapp and Instagram, IIRC.

Facebook has been asking me all day to link to WhatsApp! Might be worth considering to be able to do a share over all?

 

[Kerry Bate]

Correct, but it does mean you whole audience will be contained within Facebook (which some people may feel is not ideal). However, for something like this and at low cost I think it's worth considering.

Yes, to be fair I think for events and what I do containing the audience within Facebook wouldn’t be a bad thing

 

[Marketing Hub]

There's a lot you need to look at. Are you trying to sell something? If so, your offer, sales copy and landing page need to be spot on. If you are just looking eyeballs on your post, then boosting it is the way to go, but its a waste of money

 

[Shaun Gambit]

I've used Facebook Ads intensely for about 6 months now promoting my wife's products from here website, and it's been a steep learning curve but once I got the hang of it the returns have been great.

The biggest thing I would strongly advise is making sure you understand your target audience first, know their interests/demographics. Get that right then you have potentially millions to reach.
The Facebook Ads signup process guides you to setup an advert quickly and easily, but following that process doesn't give you the best results. A few quick steps to consider for this I'd suggest the following;

• Create a Business Manager account on Facebook, and verify your domain names for your website. This is needed for the new iOS14 update coming as Apple is going to block Facebook Ads recording ad performance unless this is done.
• Follow their steps to install a Facebook Pixel on your website/signup process to allow them to measure sales. You'll need this to check the adverts are working for you.
• In the Asset Manager within the Business Manager create a few "audiences" which the types of people you want to target. Don't use the automated signup way to do this as it doesn't save the audiences, makes managing ads a pain in the backside.
• Use something like Canva or similar to create eye catching adverts.

Make sure you know what you need to make per sale (CPA/Cost Per Acquisition) and be prepared to cut adverts if they aren't achieving this and try any variant. The most important part of this process is understanding your audience and who you need to target.

I commend you, its not easy learning Facebook advertising and the fact that you stuck with it till you learned enough to see returns is great. Knowing your audience is spot on, and its the first place to start for any digital strategy nevermind just Facebook. Just maybe an extra consideration is the ad or content itself, the quality here can have a huge impact on performnce. Learn what your audince responds well to.

 

[shumicps]

Facebook ROI is the thing that your organization returns from the time, cash, and different assets you've put toward web-based media advertising on the stage. ... For example, in case you're running Facebook Ads, you could see direct returns created from advertisement clicks.

 

[genixmarketing]

Facebook ads is part art and part science. Even if you know how to target your audience, that's great but the ad has to be tip top! Try A/B Testing to find which ads are working and which ones are not! Look at hiring copywriters to create high quality ads. It sounds like you are on the right path, don't be to disheartened, this is all part of the learning curve. Once you get passed this, the skys the limit for you in regards to your facebook ad journey. Good luck!

 

[BeyondTheIllusion]

FB ads all day long because you can see which ads work best.
When I did ads even on a small budget I did this as a minimum.

1. Write a long version of my copy
2. A medium version
3. A short version

Then I would use say 5 images.
5 images x 3 versions = 15 ads

I'm not a FB specialist but using that strategy I quickly worked out what ads were working

 

[Tim at MML]

Ads. A friend runs a good agency and one thing she says is that it's important to allow enough ad spend to give the algorithms enough material to work with to optimise conversion. Too low a spend can backfire. She reckons £500/mo for the ads themselves is where it starts to work best and give you statistical data to make decisions from.