Facebook Ads Cost

[Tigris]

Hi,

I am currently using facebook business manager to manage and post adverts. I always set them up as conversion campaigns. I have noticed a lot of the time they will charge between £1-2 a click, is this correct? I have limited it to £1 today to see how it goes because the particular item I am selling is only giving me £10 profit for each sale so I don't want to be spending £20 on adverts and only making £10 per sale.

Thanks in advance.

 

[Harry Boyd]

Hi there,

If your conversion rate is high then £1-2 is not too bad, however, it still sounds quite expensive for the budget you have got to spend.

To try and gain a better conversion rate, try different target audiences and track your progress - it's all about trial and error on Facebook and you might be missing out on a large amount of customers who could benefit from your product.

Also, always have in mind about thinking about the long-term sales. Adding positive clicks/engagement to your mailing list and build up a healthy client base.

Hope this helps!

 

[Tigris]

Hi there,

If your conversion rate is high then £1-2 is not too bad, however, it still sounds quite expensive for the budget you have got to spend.

To try and gain a better conversion rate, try different target audiences and track your progress - it's all about trial and error on Facebook and you might be missing out on a large amount of customers who could benefit from your product.

Also, always have in mind about thinking about the long-term sales. Adding positive clicks/engagement to your mailing list and build up a healthy client base.

Hope this helps!

Thank you. I have setup a traffic campaign too just to get pixel data.

 

[Harry Boyd]

Thank you. I have setup a traffic campaign too just to get pixel data.

Good idea, Facebook Pixel is a great way if getting a better understanding of your audience and who is looking at your ad - I hope they are going well!

 

[Tigris]

Good idea, Facebook Pixel is a great way if getting a better understanding of your audience and who is looking at your ad - I hope they are going well!

Only be doing it 3-4 weeks. One thing I need to stop doing is thinking its not converting so lets stop it. Need to invest almost to gather the correct data. At the end of the day at least I don't have a bricks and mortar busuiness with those kind of overheads.

 

[Dan (CE)]

I like your way of thinking @Beav, most people just set up an ad without putting much effort in to it and take it down quickly because they haven't been making money hand over fist.

The most important thing you can do when just starting is to gather data like you're now doing with traffic.

If you already have email addresses of people who have purchased from you, then these are what you should be using to upload in Facebook's Audience section. They are like gold dust because you can use them to find very similar people (Lookalike Audience) who you can show the ads to, and they will be the most likely to click. Of course, these days you have to be GDPR compliant and that involves writing this information in a privacy policy where they have expressly clicked that they agree to it in the contact form on your website.

If you don't have the emails, or you are not yet GDPR compliant in that way, then once around 100 people have clicked the ad, you can pause it and use them for a conversion ad.

Another great tip is to use videos, as Facebook is charging less for these ads.

 

[Calvin Crane]

I actually fully believe in better conversion rather than more ad spend. So this means getting your landing page right and that actually takes a lot more than people realise. It's not a bad price for clicks linkedin is much higher they can command more for b2b leads at least that's what they say. I think in a year we will see the business reaction to the current advertising darling.

 

[Dan (CE)]

Yeah good point, I agree with Calvin, you must take a look at the pages where they will land after clicking the ad. Landing page optimisation is more complicated than you think.

A lot can be found on YouTube for this subject.

I should hire a professional like myself (lots of others on this site) if you want to improve your conversion rate faster and at a higher percentage than if you did it yourself.

 

[Tigris]

Thanks guys.

When creating a campaign for clicks (to gather data for future ads & conversions) do you leave it wide open (don't set any ages, demographics etc) to see who your potential customers are/will be? Im just thinking as for this particular item on the facebook audiences it says 25-35 however I actually had a sale from an elderly lady as she was buying for a present.

Also when gathering general information through an ad should I link the ad to the home page or to an individual item? I know for conversions its always to the item/landing page. I guess its all about promoting a certain item rather than the website in general?

Im currently using hyper visual to build landing pages as its a £7 ish app through shopify. I know a lot of people recommend click funnels but its £60-£70 isn't it a month? I've only made 4 sales so far, lol.

 

[fisicx]

...so I don't want to be spending £20 on adverts and only making £10 per sale.

Unless you make more than 2 sales for that £20.

Are you sure prospective customers are looking for your products on facebook?

 

[Dan (CE)]

Beav, it's B2C, right? If an elderly lady bought one for a present then I'm guessing it's for the average joe? If so, you'll be fine to advertise on Facebook. Fisicx has a point about knowing where your audience is most likely to be though. So have a think about doing some research unless you've already done that.

Your demographic question is a valid one that most people have. If you leave it wide open just because of that one woman, then you'll be seen by a lot of others her age that will never be interested. I should keep it as tight as you can to the exact age group that make the most purchases.

The landing page of a product ad should go to the product page itself, as they will have to hunt for it and possibly leave if you take them to the homepage.

 

[saythisinstead.co.uk]

Trouble with clicks costing £1-2 and daily spend at £1

So you'll be testing one click per day and to learn anything at all useful you'll need 1000 clicks i.e. 1000 days.

The world may end before you know if the ads are working well enough.