Exact Match Domains - Who is feeling the pain?

Discussion in 'Sales, Marketing & PR' started by webgeek, Sep 29, 2012.

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  1. webgeek

    webgeek Verified Business ✔️

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    For those who have chosen to use exact match domain names as main money sites, or even as feeders, how many of you have checked your rankings and seen the dip?

    8 billion pages have been affected by this update.

    12 hours ago Matt Cutts let out the weather report warning on Twitter.

    11 hours ago Matt Cutts made it official. 0.6% of the interweb is affected.

    So, this is a good time to check your rankings if you live on an exact match domain, or if you rely on them for pumping up your main sites.

    It's also a good time to put a nail in the coffin on the argument that EMD's are necessary for rankings. They no longer have the advantage.

    The moral of the story? Build brand equity, and don't rely on keyword stuffed domain names.
     
    Posted: Sep 29, 2012 By: webgeek Member since: May 19, 2009
    #1
  2. deniser

    deniser UKBF Legend

    8,078 1,702
    I have lost all my top rankings a few days ago. We have partial matching domains.
     
    Last edited: Sep 29, 2012
    Posted: Sep 29, 2012 By: deniser Member since: Jun 3, 2008
    #2
  3. ChoosyReviews

    ChoosyReviews UKBF Newcomer

    37 4
    It does seem like a couple of days ago - not just as Matt tweeted as I originally understood (upcoming). Maybe there's more to come.

    I've heard quite a few times now of KID's being hit - not just EMD's.
     
    Last edited: Sep 29, 2012
    Posted: Sep 29, 2012 By: ChoosyReviews Member since: Sep 27, 2012
    #3
  4. deniser

    deniser UKBF Legend

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    However, mine is not a " low quality" site. Might they come up again?
     
    Posted: Sep 29, 2012 By: deniser Member since: Jun 3, 2008
    #4
  5. ITsoldUK

    ITsoldUK UKBF Legend

    2,227 666
    Maybe it will, who knows what the great G has in store for any of us.

    I think that this move is more aimed at the sites that rely purely on the domain for seo perfection or thin sites rather than the risk of getting hit whilst having an EMD with good, robust, quality content...

    This is NOT new hat though in fairness.

    Many, many experts (and some novices like me) have been saying for YEARS, the key to a good ranking site that will last the test of time is GOOD QUALITY CONTENT...the only modern addendum I have picked up on in the last 18 months is to update that content with new content more frequently.

    Just my novicey opinion

    ;)
     
    Last edited: Sep 29, 2012
    Posted: Sep 29, 2012 By: ITsoldUK Member since: Sep 15, 2011
    #5
  6. webgeek

    webgeek Verified Business ✔️

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    Yes, it's not like a penalty has been applied, it's just a case of those keyword in domain bonus points being removed, thus leveling the ground with others.

    You should be able to do a bit of link building and make up the lost ground without any problem.
     
    Posted: Sep 29, 2012 By: webgeek Member since: May 19, 2009
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  7. deniser

    deniser UKBF Legend

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    Unfortunately, because it is a niche business, I am worried that G will think it is keyword stuffed as well. It is, but only because that is the only product we sell! Can't really avoid the keyword!

    For years I have wanted to delete my home page and rewrite it but haven't dared. Would now be a good time?
     
    Posted: Sep 29, 2012 By: deniser Member since: Jun 3, 2008
    #7
  8. webgeek

    webgeek Verified Business ✔️

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    If you've found several key terms out of the top rankings, thus having lost a large chunk of traffic, then it is indeed the time of least risk, for undertaking improvements.

    While you upgrade your home page text, tags, etc, get a handful or two of relevant links, working on those keywords you know can bring in revenue.

    At this point it really is a matter of - what have you got to lose?
     
    Posted: Sep 29, 2012 By: webgeek Member since: May 19, 2009
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  9. RadiusBPO

    RadiusBPO UKBF Legend

    1,398 381
    All my bottom feeding crap 1 spun page 4 dupe page sites with the same template over around 120 sites are still ranking today like they were yesterday, and all EMDs. But 2 of my good sites which are branded with helpful content, no ads etc have dropped...

    Moral of the story, SEO is unreliable. Continue spamming with burner sites.
     
    Posted: Sep 29, 2012 By: RadiusBPO Member since: Jun 11, 2010
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  10. Ali-v-8

    Ali-v-8 UKBF Legend

    5,335 1,193
    No pain at all :D
    I will say it again if the fundamentals are in place you dont lose positions, others just get ahead of you.
     
    Posted: Sep 29, 2012 By: Ali-v-8 Member since: May 8, 2008
    #10
  11. RadiusBPO

    RadiusBPO UKBF Legend

    1,398 381
    Load of rubbish. My EMD had content written by very good writers which was well researched, had no ads/aff links, very few links, basically I didn't do anything to this that I do to my burners. This one drops, the burners survive...

    I've talked to a few people who since penguin and panda have been very careful and following guidelines, some of their sites dropped too.

    This is just another signal that Google are trying to make SEO as unpredictable as possible to make it look like a risky investment with no guarantee of return.
     
    Posted: Sep 29, 2012 By: RadiusBPO Member since: Jun 11, 2010
    #11
  12. Ali-v-8

    Ali-v-8 UKBF Legend

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    I dont see it that way - may be how i optimise is different.
     
    Posted: Sep 30, 2012 By: Ali-v-8 Member since: May 8, 2008
    #12
  13. jonny123

    jonny123 UKBF Newcomer

    74 7
    What are KIDs?
     
    Posted: Sep 30, 2012 By: jonny123 Member since: Dec 8, 2010
    #13
  14. webgeek

    webgeek Verified Business ✔️

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    KID = keyword in domain, keyword included domain, keyword inclusive domain [depending on who you ask]
     
    Posted: Sep 30, 2012 By: webgeek Member since: May 19, 2009
    #14
  15. deniser

    deniser UKBF Legend

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    This is probably the final nail in the coffin for the independent retailer.

    We had a thriving business employing four people and were about to take on a fifth. We have renewed our lease for another 5 years. Our sales have fallen off a cliff during the last week. If this carries on we will have to shut down.

    Our number one google positions which we have had for six years have all disappeared. Some are at the bottom of page one, others on page two and others gone altogether.

    As we are a niche business, the fact that the keywords are in the domain and all over the website was an indicator that we specialised in that product.

    The companies above us now are Debenhams, Argos, Matalan, Monsoon, NEXT etc. Argos doesn't even sell the searched for product and the others do to a small extent as a tiny part of their business.

    This is not good for consumers. First position is where we belong because we are the UK leading company in that niche. It's hopeless for someone searching for the product to arrive at Argos' website because they don't even sell it.

    Yes Argos and the others have huge budgets to build paid links etc so are now getting search traffic that they shouldn't. You say that we should build links but we really can't get the high value links that the big companies, with all their marketing departments have. There is no way we can compete with them on link building.

    This seems rather an extreme way of getting rid of low value sites.
     
    Posted: Sep 30, 2012 By: deniser Member since: Jun 3, 2008
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  16. OldWelshGuy

    OldWelshGuy Moderator
    Verified Business ✔️

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    Google are convinced that consumers buying brands, want the brands site. They just don't get it.
     
    Posted: Sep 30, 2012 By: OldWelshGuy Member since: Jun 12, 2008
    #16
  17. amhsolutions

    amhsolutions UKBF Contributor

    193 26
    I just setup a 301 redirect just in case. Better off with a brand domain name.
     
    Posted: Sep 30, 2012 By: amhsolutions Member since: Nov 14, 2011
    #17
  18. deniser

    deniser UKBF Legend

    8,078 1,702
    Actually, it's a bit silly on Google's part to promote the large companies through organic search when surely they are the ones with money to spend on paid ads to get above the niche businesses. If they all have top positions they won't need to spend on advertising.

    This makes no sense to me.

    PS I meant "low quality" in my previous post, not "low value"!
     
    Last edited: Sep 30, 2012
    Posted: Sep 30, 2012 By: deniser Member since: Jun 3, 2008
    #18
  19. Ali-v-8

    Ali-v-8 UKBF Legend

    5,335 1,193
    Just for the record _ the domain debate was always going to be effected by what Google was doing with Google places (integration of place result with organic).
    If you looked at how google started to remove people who had use exact match name, then a few months later they reverted back and then after that mixed them again. I though Google was going crazy, but IMO Google used the mass flurry of changes in title to Identify the behaviour of people trying to manipulate the system.

    BUT - if its true then company's who have built businesses called what they do will suffer ie "pay day loan"
     
    Posted: Sep 30, 2012 By: Ali-v-8 Member since: May 8, 2008
    #19
  20. Jeff FV

    Jeff FV UKBF Legend

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    I tend to agree with Deniser.

    I'm no expert, but I'd have thought that having an exact match domain name or keyword in the domain name was a pretty useful indicator that the site was going to be about that word.

    I know that Amazon, Tesco, argos et al will probably be selling what I'm looking for, so i'll look at those sites anyway. What I'd like (as a user) is for Google (or any search engine) to be finding those niche sites, who'll probably provide me with a bit of informed opinion and expert advice.

    Just my opinion

    J
     
    Posted: Sep 30, 2012 By: Jeff FV Member since: Jan 10, 2009
    #20
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