For those who have chosen to use exact match domain names as main money sites, or even as feeders, how many of you have checked your rankings and seen the dip? 8 billion pages have been affected by this update. 12 hours ago Matt Cutts let out the weather report warning on Twitter. 11 hours ago Matt Cutts made it official. 0.6% of the interweb is affected. So, this is a good time to check your rankings if you live on an exact match domain, or if you rely on them for pumping up your main sites. It's also a good time to put a nail in the coffin on the argument that EMD's are necessary for rankings. They no longer have the advantage. The moral of the story? Build brand equity, and don't rely on keyword stuffed domain names.