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1) Don't spam
2) Use a reliable Email Service Provider who are experts in 'inboxing'
3) Don't spam
4) Make sure you DNS entries are set up so as to maximize trust (think DKIM/domainkeys/SPF/reverse lookup)
Switching to my ISP's SMTP server is not an option as i use my laptop both at work and home.
That may be an option if your ISP allows authenticated sending of email from anywhere. Many ISPs do, so worth checking.