Dynamically changing page title and description?

[DanHaynes]

OK a bit of a shot in the dark but would changing the title and/or and description of the main landing page on a dynamic basis help or hinder that page in terms of being ranked by google.

So for example if I had 3 suitable titles and descriptions and set the page to use one of them on a daily rotational basis, how would that effect the ongoing ranking of the page.

The only reason I have come up with this is I have noticed that changing these things does tend to cause the ranking to jump around a lot (and maybe that is a 'good thing')

Thanks

 

[mud-stx]

It would affect the ranking and this could be both in a positive and negative way dependent on how you changed them. I wouldn't really see the point in changing them once you had a winning formula in the first place?

 

[LandingNet]

I could see this having a negative effect. The title of the page is usually the link that appears in Google; if this keeps changing everytime the Big G comes to index your site i'm guessing it will see it as the page changing significantly

 

[fisicx]

As already sugested, don't even think about dynamically changing your pages titles - it's a pretty sure way of losing all your hard earned ranking.

 

As said a definite no no.

could even possibly lead to a penalty.

the bots don't visit everyday for most sites.

Earl

 

[DanHaynes]

ok thanks everyone. I won't be changing the title then

Does the same apply to the description (I mean the penalty)?

 

[herodigital]

ok thanks everyone. I won't be changing the title then

Does the same apply to the description (I mean the penalty)?

you could change the titles for testing over a period of weeks, but i would certainly not recommend this as a permanent thing (what would be the point?).

as for penalties, unless you change it to something completely unrelated to your website i can't see that happening.

 

[fisicx]

Does the same apply to the description (I mean the penalty)?

The description forms part of the snippet and should really summarise the content of the page. If you keep changing it the SE will soon get fed up and may ignore it completely and pich some randomn words from the page contents.

Once you have optimised, apart from the odd tweak, don't change anything. It might be one little sentance or link that G loves to bits and if you remove or change it your ranking can disappear overnight.

 

you could change the titles for testing over a period of weeks, but i would certainly not recommend this as a permanent thing (what would be the point?).

as for penalties, unless you change it to something completely unrelated to your website i can't see that happening.

Could set off a flag for doorway pages or even cloaking.

Earl

 

[DanHaynes]

If you keep changing it the SE will soon get fed up and may ignore it completely and pich some randomn words from the page contents.

I didn't realise that search engines got 'fed up'


I am not an SEO person but I don't really see why a description of a page shouldn't change (or at least why changing it would be penalised by Goggle). Fresh content is meant to be good, so with fresh content why should their not be a fresh description?

Anyway I might try a little bit of tinkering with the description and see what happens....

 

I didn't realise that search engines got 'fed up'


I am not an SEO person but I don't really see why a description of a page shouldn't change (or at least why changing it would be penalised by Goggle). Fresh content is meant to be good, so with fresh content why should their not be a fresh description?

Anyway I might try a little bit of tinkering with the description and see what happens....

Fresh content on fresh pages is generally good.

Fresh content on an established pages may be the death of you unless you really know what you are doing.

Earl

 

[DanHaynes]

Fresh content on fresh pages is generally good.

Fresh content on an established pages may be the death of you unless you really know what you are doing.

OK that makes sense, but for our front page much of the content is a continually changing list of games (the details of the games will change). I guess this is not typical content. However are there not any example of pages that rank highly whose content is changing continually? :|

 

OK that makes sense, but for our front page much of the content is a continually changing list of games (the details of the games will change). I guess this is not typical content. However are there not any example of pages that rank highly whose content is changing continually? :|

ever changing page content is not good for SEO in general.

Earl

 

[DanHaynes]

OK but (and this may not be a suitable example)

Search for 'news' and

http://www.bbc.co.uk/news/

comes top.

But it's content is changing continually.

 

so might you when you have 28 million inbound links.

Earl

 

[DanHaynes]

so might you when you have 28 million inbound links.

Earl

Umm, I 'd be happy with 28 inbound links!

Still with many popular pages (like bbc news) continually changing their content why is it that SEO determines changing content as a negative thing? I don't get it :|

 

[fisicx]

Because the word 'news' is constant. Search tomorrow for today's top story and the SERPs will change.

 

Umm, I 'd be happy with 28 inbound links!

Still with many popular pages (like bbc news) continually changing their content why is it that SEO determines changing content as a negative thing? I don't get it :|

Well for all us non bbc status sites the bots read the content go back to head office shuffle the cards and stick you in your slot.

If next day they have to do the same thing and it does not tie up with the rest of the page content .I.E title and other tags.

The little blighters may blow a gasket.

Earl

 

[Experienced IT guy]

Well consider this: I'm a google robot and I search (analyse) your page. I put it as a page relevant to say cars. When people search for cars they get to your page. Your page now has manure as its theme. People click away, not interested. I come back and analyse your page. Now I should direct searches about manure to you page. When people search for manure they get link to your page. You page now shows bearch resorts. Since thes people are really into manure, beach resorts dont interest them, they click away. Google robot thinks: when ever I point poeple to this page, people dont stay on it. It is clearly not a good page for cars, manure, or beach resorts. I'll put it at the bottom of the rankings. If you have 3 good pages: 1 each on cars, manure and beach resorts people might stay on the page. Google likes people staying on pages. Hope this helps, if it does click thanks