Does PPC work for you.?

[Annoying Donkey]

I see what you are saying and I see how it would work, but......To optimise the page for 'builder' and have a meta description saying 'plans for extensions', would mean when someone likes the meta, clicks on the page, they then discover it is all about 'builder' (because this is what it has to be optimised for, to get in serp's in the first place) and not about 'plans for extensions', that is no good.

So I don't understand how what you are saying would work???

I charge mega bucks for such information (or on occasion mini roes)

1. I would think it'd be too difficult to weave in 'Builder' with 'plans for extensions' on a page.

2. If you don't have your landing page optimised for builder, then I'd have thought you'd be paying through the nose for PPC.

3. On page is only ~20% of SEO - I have some pages that rank very well for misspellings, but don't have the misspellings on the page.

4. I think Builder is a poor keyword for SEO or PPC.

Invoice on the way

 

[estwig]

I charge mega bucks for such information (or on occasion mini roes)

1. I would think it'd be too difficult to weave in 'Builder' with 'plans for extensions' on a page.

2. If you don't have your landing page optimised for builder, then I'd have thought you'd be paying through the nose for PPC.

3. On page is only ~20% of SEO - I have some pages that rank very well for misspellings, but don't have the misspellings on the page.

4. I think Builder is a poor keyword for SEO or PPC.

Invoice on the way

If you made any sense, I could half believe the claim of megabucks

 

[Annoying Donkey]

If you made any sense, I could half believe the claim of megabucks

I make many cents, dollars too, pounds, euros et el

 

[Colin Parker]

As long as there are potential customers searching for you product or service PPC is the best marketing tool ever available to businesses - and especially small businesses.

However - three factors are increasingly working against inexperienced advertisers;

1. Google recognises and penalises poorly organised campaigns with low Quality Scores and high click costs.

2. Almost every marketplace now has at least 2 or 3 savvy advertisers/competitors who are getting better all the time.

3. Most PPC 'experts' are anything but - Steve Gibson is one of the very few not in this category.

I have been involved in direct marketing - which is exactly what PPC is - offline for over 20 years and to get the best out of PPC you need a vast arsenal of marketing skills.

I have used PPC extensively for over five years, currently spend c£5,000 a week and I STILL learn something new every day which helps me to improve my campaigns and ROI.

On a scale of 0-100 the average PPC campaign does not get past 10 on an efficiency scale. Even campaigns run by agencies rarely get past 25 IMO.

If PPC is not working for you either sack yourself or your current agency and go to a true expert like Steve Gibson - you will be absolutely amazed at the results and it will be the best money you have ever spent on taking your business forward.

Colin Parker

 

I make many cents, dollars too, pounds, euros et el

Not if you think onsite is only 20% of SEO you don't.

Either that or you like doing things the hard way.

Earl

 

[joomlads07]

I dont know about others but for me it is working quiet fine & proving helpful

 

[Donny]

I just put this in the 101 thread but as its valid i thought id put it here too. Mmy ppc is working ok generally. But when there is free traffic as from Skinflint.co.uk or Google products then there is no downside

 

[neha1986]

PPC is good but it is good only for short term optimization.
if you want to see resuly quickly then PPC can be used.

 

[directmarketingadvice]

PPC is good but it is good only for short term optimization.

Why? Does it stop producing sales if you use it "too long"?

Steve

 

[harryboon]

Why? Does it stop producing sales if you use it "too long"?

Steve

Good question I would like to know why also?

 

[Donny]

Good question I would like to know why also?

I cant think of a possible reason why its only a short term thing either, but if someone knows better than me im all ears!