Does Google Analytics help SEO

[mugatea]

I have tried to google this but Google thinks I want to know if Analytics can be used to make your site rank better, but I want to know if just having it installed can improve SEO, since Google then has more data that it can use.

I know the answer is probably no, it makes no difference and that this is Google's official answer, but I don't trust what Google says.

Anyone have a thought? I don't currently have it installed.

 

[Alan]

No.

And as it slows down your site in theory it can cause damage to your SEO. ( but doesn't really, not enough to matter )

 

[mugatea]

I never added it cause I didn't want more JavaScript to load, slowing down my site.

 

[Joe Joiner]

There's no evidence to suggest that having Google Analytics installed has any positive impact on search performance.

Also, the Google Analytics script is fairly negligible for performance, so I suggest you assess other opportunities first. By not including any form of analytics you miss out on all the business benefits that data can potentially offer.

 

[SYN]

For personal sites theres probably not much use but if you're using the data it gives to help you with SEO, demographics/your audience then its a great tool to have.

 

[aarticod]

Yes! It contain valuable data with the help of google analytics we can improve our business and in SEO keywords to organic pageviews.

 

[nikitacod]

yes, because its able to find out how your visitors locate your website.

 

[lotuscontainer05]

Yes. Google Analytics contains valuable data that your business can use to monitor (and improve) SEO performance–from keywords to organic pageviews. Here are 15 use cases that show how our experts use Google Analytics for SEO: Sync your Search Console account.

 

[Mollie Rhodes]

Having google analytics does not mean you will get more benefits from google in any terms. Rather you should make improvements to your website based on Google Analytics data to rank your website.

Google Analytics is an analytics program. It is there to give you data and insight into your traffic and your links. When you use the data it gives and makes improvements according to given data to your website, you are indirectly boosting your search ranking. You can make better and more accurate changes with Google Analytics data on hand than you can without it.

Matt Cutts said in his Google Video regarding the load time of Google Analytics: “Google Analytics has recently introduced a new asynchronous JavaScript code that you can introduce, you can add on to your page, and it will wait and load up that JavaScript after the toolbar unload event. So even if you’re worried about, well what if Google Analytics might slow my page down a little bit, they’re actually on the cutting edge of having good javascript that won’t affect the load time for users and thus and could in no way affect your search engine results either.”

Hope it’s helpful

 

[rankie]

of course it does, you should know which pages are you having the most traffic, which pages are not. Then you know whether you need more backlinks or not

 

[Ian J]

of course it does, you should know which pages are you having the most traffic, which pages are not. Then you know whether you need more backlinks or not

There are other ways to achieve that without Google Analytics

 

[fisicx]

of course it does, you should know which pages are you having the most traffic, which pages are not. Then you know whether you need more backlinks or not

Cobblers.

If nobody visits my T&C pages why would need back links? I don’t want that page to rank nor do I care if people visit or not.