Everybody talks how important is to have a proper Identity for your business to be successor. Yes, it's really important and it's one of the necessary bullet points to do if you're serious about the business.
But what about the designer? Identity doesn't create itself, it's brought by a designer.
So we would like to discuss few main reasons why it's so critical to hire a
professional identity designer.
As we all know, design market is one of the most competitive markets and we could find any kind of designer (or people who loves to call themselves like that), but however, if you thought about saving some cash and hired a
cheap designer (let's call him "maker") that's what you could expect in outcome:
- He's not gonna spend time doing a research about your business or competitors.
- Maker is charging less because of lack of knowledge and experience about Identity design. For him it's just another way to get some extra after his main work.
- He's taking lots of small projects and working on "conveyor" principle so don't expect your project to be priority. Would you spend 40 hours of work for £20/total?
- If you chose a cheap design option don't expect that maker will treat you and your business otherwise.
- 99% that you will need to do a rebranding on a long run. Even with a logo you might have issues straight away.
- He'll provide you with an average Logo based on his luck but not a research, his degree or knowledge.
- Usually he'll provides you with JPEG or PNG file, which won't be correct type for all your future needs. So another designer will need to spend his time and your money to re-do your logo to proper (vector) type file.
- Don't be surprised when you find out that 'brand new' Logo design was plagiarism and you might be sue for a fine.
- Maker can't provide you with a proper advertising strategy for your brand.
Now, let's see the bright side -
professional Identity designer and what he could bring you in outcome:
- Does research to understand your business, plans and your needs.
- Spends long hours doing research about competition, so he'll know how to lead you to top, what works and what's not.
- Takes only a few projects at a time to ensure that each client gets their deserved attention and amount of time.
- Charges more than a maker, but in exchange brings all the skills + experience on a table. You can be sure that he got earned his degree/s and he's focus on this field, it's not just a spare money.
- Provides you with a marketing strategy.
- Respects you and your business, as it's serious about the job.
- Generates original ideas and adapts them to create unique Identity, so you can be sure it's all about you.
- Provides you with all necessary files. It's not a cheep service where you must pay hidden extra to get proper files.
- You probably will get some extra like eye catching spice, which will help be noticeable in a good way, of-course!
OK, that was a long post, but hope we clarified the main differences.
Now you got a clear image of what you could expect when hiring maker or professional identity designer.
Regards,
VIS1BLE
