Do I need a CRM?

K0608

Free Member
May 22, 2017
190
6
Hi,
I run a mountaineering business along with my business partner. It's essentially the two of us who do all the admin and guiding, although we do make use of freelance guides during our busy periods.
Winter tends to be the busiest time of year, and at the moment, we're getting plenty of enquiries, mainly through submitted contact forms on our website, but also the occasional direct email and sometimes phone enquiry.

As we're both out on the hill most days, we tend to answer most enquiries in the evening, which whilst essential, means that we're working pretty hard until fairly late in order to secure bookings etc.

Currently, we're managing most of this just by our email client (we both use Thunderbird), but I was wonder whether there was an easier way to keep on top of all of our enquiries, as quite often we might get an enquiry, reply to it, but then not hear anything back. Rather than notice that we've not had a reply, it often gets lost in the barrage of more recent enquiries, and so we probably loose a few potential bookings as a result.

Our email set-up is fairly simple... We have one email address (info@) to which all emails go to. Within that, we have a folder each, and just drag and drop emails into our individual folders and then deal with them, so that there's little chance of both of us replying to the same email at the same time. We star emails that need replying too, but inevitably, we've both got heaps of starred emails, many of which aren't such a priority or have been replaced by a more recent email from the prospective client. This all feels pretty clunky and potentially inefficient.

As a side note, we raise invoices through Xero, but there's nothing to link emails/clients to invoices, other than us doing it manually.

Is there a better way to manage all of these enquiries, because at the moment, both of us are feeling the strain of keeping on top of our emails. I appreciate that hiring someone to assist is something we need to consider in the long run, but for now it's not really an option, both due to finances and lack of time to train someone in what is quite a specialised line of work.
 
I haven't used Thunderbird since 1999, but if I remember correctly you can drag and drop emails into calendar events just the same as you would do with client based Outlook.
If that is so, I would start there. Rather than star a mail, drop it into a calendar event as a follow up. The calendar item has a date and will keep on popping up on your daily schedule until you flag it as complete. Just take a quick look at your daily view in calendar to see what follow ups you have, prioritise by re-scheduling a few, act on a few others and stay on top.

Alternatively, you could create date named folders in your inbox and drop emails into the appropriate folders according to the need to follow-up.

You could invest in a CRM (some are free, but you will need to allocate time and effort in configuration), but while a CRM may make the task a little more logical, you will still need to act on the mails incoming. Software can only work on rules you set with regard to follow up and reminders.

If you want true collaboration between you and your partner, take a look at Office 365. That contains functionality to create Group mail boxes, which you can both access on any device with an Internet connection and a newly added application called To-Do.
 
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Russ Michaels

Free Member
Business Listing
Jan 19, 2018
214
1
62
If you do everything via email, then I would highly recommend that you switch to using Google G-Suite (gmail for business). This will make everything a lot easier and more efficient. There are so many plugins for GSuite allowing you to integrate with many CRM's and other software, and most of them come with free trials, so you can find your perfect solution.

My first recommendation would be Activeinbox from activeinboxhq.com, which is a plugin that basically turns your gmail into a simple email based project manager. So you can setup reminders and folowups on any email you send or receive so that if someone doesn't reply to you, it doesn't get forgotten about, and so that you do not forget to reply to other people who need a response from you. You won't lose any more potential bookings using this.

You can also create projects from email, add notes and todo lists.
Honestly I couldn't live without ActiveInbox now.
 
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My first recommendation would be Activeinbox from activeinboxhq.com, which is a plugin that basically turns your gmail into a simple email based project manager. So you can setup reminders and folowups on any email you send or receive so that if someone doesn't reply to you, it doesn't get forgotten about, and so that you do not forget to reply to other people who need a response from you. You won't lose any more potential bookings using this.

The issue I have with G-Suite is the need for third party plugin. Office 365 delivers all of this in the Groups functionality. It is available straight out-of-the-box and in practise retains everything within the Azure Active Directory security scope.
 
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Russ Michaels

Free Member
Business Listing
Jan 19, 2018
214
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You do not NEED 3rd party plugins at all, these are all optiopnal to add additional functionality and integrate with thousands of other apps.
G Suite does much more than Office 365 right out of the box, it is like a swiss army knife compared to office 365, which has very limited functionality in comparison.

G Suite also supports Active directory and also has groups functionality.
 
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G Suite does much more than Office 365 right out of the box, it is like a swiss army knife compared to office 365, which has very limited functionality in comparison.

Sorry, but I have to disagree. No Google product, including G-Suite, incorporates true content management. This an old article, -
https://www.cmswire.com/cms/enterpr...t-and-google-docs-are-not-the-same-012353.php

but it still applies in 2016. There are many ways to make G-Suite do ECM, but all involve plug ins. Usually, created by 3rd parties and usually moving the data in and out of G-Suite enterprise security scope.
 
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tony84

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Apr 14, 2008
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Have you had a look at Capsule CRM? I thought it was quite good, support is only via email but I did email them a few times and they came back quite sharpish.

It does not do everything I need so did not go with it in the end, but it is free, very simple and has a few plugins if you need them.
 
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Russ Michaels

Free Member
Business Listing
Jan 19, 2018
214
1
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Sorry, but I have to disagree. No Google product, including G-Suite, incorporates true content management.

but it still applies in 2016. There are many ways to make G-Suite do ECM, but all involve plug ins. Usually, created by 3rd parties and usually moving the data in and out of G-Suite enterprise security scope.

You are of course free to disagree, but I am a reseller for both office 365 and G Suite and I have used both and support both. I chose g-suite over office365 for my own use for all the reasons given, and have been using G suite and ActiveInbox all day every day and have done for years, so I am speaking from actual experience.
I also did not say at any point that it fully incorporates CRM, please read what I said again.
I have stated all along that it integrates using plugins.
 
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I also did not say at any point that it fully incorporates CRM, please read what I said again.
I have stated all along that it integrates using plugins.

Quite so. The Google product relies extensively on plugins. ECM - plugin, competent database storage - plugin, CRM features - plugin, group mailboxes - plugin, enterprise chat - plugin. Office 365 comes with all of these features incorporated and within the Azure AD security envelope.

I said -
The issue I have with G-Suite is the need for third party plugin

Most of the Google plugins are developed outside of Google control and are merely approved for use with Google products. MS provide extensive code free app development, again within the Azure AD security envelope
 
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Can you trial O365?

Of course you can. -
https://www.microsoft.com/en-gb/store/b/office?activetab=tab:homeorpersonal

All plans are have 1 month free trial. This is usually extendible for a second month if you haven't tested enough.

You will need to formulate a test set of tasks to ensure that you get meaningful comparisons from the test period. Effective use of SharePoint, for instance, takes a mind shift to escape from the traditional file and folder storage structure. Once achieved SharePoint delivers methods of working which are faster, more secure and more logical, but it is different.
Use of groups and/or teams delivers a simple entry into SharePoint, where users get most of the benefits of SP through simple UX formats, but I still prefer use of the full SP functionality.

Despite the titles, Groups and Teams can still be really useful in single licence O365 tenancies.
 
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Pat Walsh

Free Member
Apr 14, 2017
58
18
I'm using Insightly CRM as there's a free plan (for 1 or 2 users) and it does the basic job of a CRM and you can use the web version or there's a decent iOS app for when you're out and about.

I've got it hooked up on one of my websites so that when someone sends me a message via the Ninja forms contact form on the site, they're added to the CRM - in terms of their name and email, plus the contact message.

So that part of it is automated and then as and when I need to add a contact to the CRM, I can manually create a contact.

Maybe that kind of workflow might work for you, so that contact or booking messages go straight into the CRM - in theory, they then shouldn't get lost in the email mass.
 
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Am I being dense, "Starting today, we'll charge you £5.99 including VAT every month" I can't see a trial option?

Sorry Alan, you are right. They've restricted the free trials to O365 Home and O365 E3.
If you are looking at the £5.99/month version it's O365 Personal. I wouldn't advise that plan as it has no SharePoint. As you won't be needing Office apps (Word, Excel etc) I would go for the O365 E1 option at £6/Month +VAT.
Run a free trial using the E3 offer as most of the extra bells and whistles over the E1 are Office apps, security features like rights management and other benefits for larger operations. For the length of the trial you won't need to install any Office apps and you'll have all of the featured that are there in E1.
At the end of the trial, either bin it or downgrade to E1.
 
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Currently, we're managing most of this just by our email client (we both use Thunderbird), but I was wonder whether there was an easier way to keep on top of all of our enquiries, as quite often we might get an enquiry, reply to it, but then not hear anything back. Rather than notice that we've not had a reply, it often gets lost in the barrage of more recent enquiries, and so we probably loose a few potential bookings as a result.

Yes, you do need CRM. That's the reason such systems exist. When you need to organize everything and keep track of your customers and not lose them, you use CRM for that. I bet there were much more forgotten (a.k.a lost) customers than you think and certainly not 'a couple'...

However CRM is very broad term, there are so many of them and they vary greatly. In your case, if you are only 2 people, choose something simple and not expensive like https://customer-page.com

Don't get into that expensive trap of saleforce or sugarcrm, you won't need 99% of things they offer. You need something to record enquiries, set reminders to call/email them sometime in the future, send marketing email to group of clients and have all needed contact details in a searchable place.

And be careful with free stuff... free is free, but there is no quality and service in there.
 
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