Data Cleansing

[Richard Glynn]

I have a client with around 15,000 contact details for aging customers. The worry is that a proportion may have moved, even died since the data was collected. Can anyone recommend a data cleansing service?

Cheers,

Richard

 

[maxine]

Data cleansing via calling or lookup against other databases?

 

[Richard Glynn]

Data cleansing via calling or lookup against other databases?

Whichever works at the best price I guess Maxine! I suppose, in my mind, I had anticipated look up against other databases.

 

[marketingquotes]

Morning Richard,

With data cleansing telemarketing is possibly the best route, as e-mails can be deleted or ignored.

Shall we get a few quotes for the 15,000 records for you to look over?

Regards,

Marketing Quotes Support.

 

[TangerineDream]

[FONT=arial, helvetica, sans-serif]Keeping your target data acurate is a little like painting the forth bridge. As soon as you get to the end time to start again.[/FONT]

[FONT=arial, helvetica, sans-serif]We have developed a great data cleansing service for B2B clients. and its designed to eliminate contacts and companies that are out of date and add information that is missing.[/FONT]

[FONT=arial, helvetica, sans-serif]PM me if you would like to learn more.[/FONT]


[FONT=arial, helvetica, sans-serif]In the meantime here'[/FONT][FONT=arial, helvetica, sans-serif]s a few scary facts about how fast data decay can effect your business. Did you know that:[/FONT]

• [FONT=arial, helvetica, sans-serif]Your prospect database decays at the rate of 37% every year[/FONT]
• [FONT=arial, helvetica, sans-serif]30% of all managers change jobs each year[/FONT]
• [FONT=arial, helvetica, sans-serif]32% of all B2B emails are sent to redundant or phantom email accounts[/FONT]
• [FONT=arial, helvetica, sans-serif]5.7 million employees and business details change every year[/FONT]
• [FONT=arial, helvetica, sans-serif]67% of B2B mail contains 1 or more errors[/FONT]
• [FONT=arial, helvetica, sans-serif]1148 million pieces of direct mail are sent to business that have moved or ceased trading every year[/FONT]

[FONT=arial, helvetica, sans-serif]Good luck[/FONT]

 

[ElliottRoss]

Afternoon

Give these guys a call: http://www.data-cleansing-service.co.uk/contact-w8-data.asp and ask for Marc Ryan, Sales Director.

Regards
Elliott

 

[telemax]

I have a client with around 15,000 contact details for aging customers. The worry is that a proportion may have moved, even died since the data was collected. Can anyone recommend a data cleansing service?

Cheers,

Richard

15000, is MASSIVE, how long ago was it collected? The most accurate way of doing it is to call each one. However at 100 calls per working day it would take 7 months for one operative to call. This is not something that can be done on the cheap.

 

[Richard Glynn]

15000, is MASSIVE, how long ago was it collected? The most accurate way of doing it is to call each one. However at 100 calls per working day it would take 7 months for one operative to call. This is not something that can be done on the cheap.

I know for a fact that they won't be in the market for 15,000 calls. A database sift will be all they can justify.

And not sure how old the data is I'm afraid.

 

[Richard Glynn]

Morning Richard,

With data cleansing telemarketing is possibly the best route, as e-mails can be deleted or ignored.

Shall we get a few quotes for the 15,000 records for you to look over?

Regards,

Marketing Quotes Support.

Hi,

Thanks, but being deluged at the moment by telesales companies via your website chasing business that isn't there really. If you could amend your listing wherever you have placed it to save everyone a little time I'd appreciate it.

This is just a speculative 'what's the best way to attack this' enquiry. That's all.

Cheers,

Richard

 

[Phil Richardson]

Are these companies or consumers, if companies is it one contact per company or multiple.

Thanks

 

[Adam Loveday]

Hi Richard

B2C DATA
If it is b2c there are a number of industry standard reference files that can be accessed to assess gone-aways and deceased records eg: GAS, NCOA and Mortascreen. An address integrity check and deduplication process can be performed at the same time. It is also possible to add or correct telephone numbers that may be present on the file.

Very often the savings made from moving redundant records is enough to cover the cost of the job itself.

Importantly, it is common practice to run a free of charge, no obligation data quality audit to assess the data and fix costs.

B2B Data
I would recommend a two stage process depending on budget:

Stage One: Automated Cleanse
As for consumer data it is possible to cleanse business data against the full business universe of c.2.4m UK businesses. It is possible to confirm contact names for Senior Decision Makers (though their are limitations for middle management contacts) and verify, amend or enhance existing records. Telephone numbers can also be checked and amended.

The file could also be run against the Business Suppression File (BSF) to further clean the data. If additional company contacts are required these can be identified and appended where available.

Now, it is unlikely you will match your file at anything higher than possibly 80% leaving a portion of the data unverified. This can eithr be disregarded, or, passed to stage 2.

Again B2B audits can be performed FOC.

Stage 2: Manual Cleanse
This can involve simple web look-up through to an outbound call centre verifying the remainder.

I can provide examples of both b2c and b2b data cleansing reports if required!

Warm regards

Adam

 

[Richard Glynn]

Are these companies or consumers, if companies is it one contact per company or multiple.

Thanks

Hi Phil. Consumers.

 

[Databroker]

Hi Richard

Straightforward this one..

Telemarketing is the best route but the most expensive. If client doesnt have the budget then get a free data audit which all the big data providers offer. It will be no obligation and its a no brainer. Once you have the report/audit, you can then make an informed decision. Database cleansing in this manner using the right companies and suppression files is very cost effective. I cant put links in this post yet as newbie to this forum but if you google 'Databroker', be happy to help with advice and a audit.
PS - 15,000 is not massive for a cleanse so thats in your favour.
John