Cup O' Joe a mobile espresso coffee business

Discussion in 'General Business Forum' started by Joe Sibal, Mar 9, 2019.

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Would this be a good investment?

  1. Yes

    12.5%
  2. No

    62.5%
  3. Maybe

    25.0%
Multiple votes are allowed.
  1. Joe Sibal

    Joe Sibal UKBF Newcomer Free Member

    13 3
    I am planning on starting up a mobile espresso coffee business, helping people start their day the right way, with a on the go cup of coffee. Providing great friendly service and affordable good quality coffee with a retro street cart experience in the outdoors.

    Currently living in London but will be relocating my family to sunny Teignmouth Devon where I plan to turn these ideas to reality.

    This is my first business venture with many years experience working within the catering and hospitality industry, I believe I have what it takes to make my dreams come true but will for sure need all the ideas, help, advice and feedback I could possibly get.
     
    Posted: Mar 9, 2019 By: Joe Sibal Member since: Mar 9, 2019
    #1
  2. menetworkjadaltd

    menetworkjadaltd UKBF Regular Full Member

    465 67
    Best of luck. One day I hope to relocate to Cornwall, so I will have to stop by on my way through
     
    Posted: Mar 9, 2019 By: menetworkjadaltd Member since: Dec 14, 2011
    #2
  3. Nico Albrecht

    Nico Albrecht UKBF Regular Full Member - Verified Business

    449 52
    What makes you different from any other competitor you competing with. How long would it take for me to by a van and coffee machine and compete next to you. Dreams don't pay bills. Go back and do your homework.
     
    Posted: Mar 9, 2019 By: Nico Albrecht Member since: May 2, 2017
    #3
  4. Joe Sibal

    Joe Sibal UKBF Newcomer Free Member

    13 3
    Amazing thank you and fingers crossed if this all works out you will be welcomed with a free cup o' Joe coffee.
    I'm yet to visit Cornwall but once settled in Teignmouth, a trip to Cornwall is high up on the checklist. What's your purpose for relocating?
    Joe.
     
    Posted: Mar 9, 2019 By: Joe Sibal Member since: Mar 9, 2019
    #4
  5. Joe Sibal

    Joe Sibal UKBF Newcomer Free Member

    13 3
    Many thanks Nico completely agree with you. For sure need to continue doing my homework and continue trying to cover every angle. So far very early stages for me and ideas are just motioning around my head but aiming to be and offer something different but off the same concept is key for me. Something eye catching that leaves a great taste in people's mouth is something I want to work off. Thank you Nico much appreciated
     
    Posted: Mar 9, 2019 By: Joe Sibal Member since: Mar 9, 2019
    #5
  6. Mr D

    Mr D UKBF Legend Free Member

    12,557 1,342
    Great, start the day with a hot drink.
    Just a couple of hours work a day or providing multiple drinks throughout the day?
     
    Posted: Mar 9, 2019 By: Mr D Member since: Feb 12, 2017
    #6
  7. Ian J

    Ian J Factoring Specialist Full Member - Verified Business

    5,009 1,421
    Whether the idea is good or not is Teignmouth the right place to do it. I don't know the town but I did live and try and run a retail business in nearby Torquay for a number of years and it was absolutely dead outside of the tourist season
     
    Posted: Mar 9, 2019 By: Ian J Member since: Nov 6, 2004
    #7
  8. Joe Sibal

    Joe Sibal UKBF Newcomer Free Member

    13 3
    Hi Mr D thank you for comment. Thinking of possibly between 6-8 hours a day from a 6 or 7 am start on a 5-6 day basis. Targeting early morning dog walkers and beach front morning strollers as well as the general customers in need of coffee/breakfast snack to start their day of be it commuting to work, school run, lunch breaks, cigarette breaks etc :)
     
    Posted: Mar 9, 2019 By: Joe Sibal Member since: Mar 9, 2019
    #8
  9. Joe Sibal

    Joe Sibal UKBF Newcomer Free Member

    13 3
    Hi Ian many thanks for your comment. Totally see where you are coming from in terms of business between seasons and Teignmouth is smaller than Torquay.

    I think what's key for me at this stage is the right approach and planning. there is enough footfall in the town to make an honest and humble living through this industry.
    I cant speak for definite but I'm sure the people within the community in torquay like teignmouth all appreciate and tend to support small local business. However I totally have the thought in the back of my head off what difficulties I may face during quieter seasons. What type of retail shop did you run?Torquay was the first place I visited in Devon. Amazing place busy but not too busy like London good options for food and drinks. Thank you Ian
     
    Posted: Mar 9, 2019 By: Joe Sibal Member since: Mar 9, 2019
    #9
  10. Mark T Jones

    Mark T Jones UKBF Ace Full Member

    2,706 761
    As a rule, there are 2 things you buy with a franchise, process and marketing. When I googled Cup o’ Joe, the top result was this thread (second was Urban Dictionary) , which speaks well of UKBF, but not for their marketing - so what value is this franchise bringing to you?

    I have no hands-on experience, but several years ago I financed a lot of franchised coffee carts on railway stations. Average spend back then Was £1.60 and success depended hugely on location, both which station and location on said station. People who fancied a lifestyle change shelled out £15k to get up at 5.00AM to sell 40 cups of coffee.

    You really need to understand your market - just guessing that the locals will support you won’t help
     
    Posted: Mar 9, 2019 By: Mark T Jones Member since: Nov 4, 2015
    #10
  11. billmccallum1957

    billmccallum1957 UKBF Ace Full Member

    1,896 401
  12. menetworkjadaltd

    menetworkjadaltd UKBF Regular Full Member

    465 67
    The surf
     
    Posted: Mar 9, 2019 By: menetworkjadaltd Member since: Dec 14, 2011
    #12
  13. Joe Sibal

    Joe Sibal UKBF Newcomer Free Member

    13 3
    Many thanks Mark.
    I fully agree, I need to completely understand the market and demands within my chosen location and not just guess or assume that the locals will support. I think a lot more visit to the town between now and when we move down is essential and getting in and amongst the locals.

    I aim to keep within my initial capital investment and keep costs low. I am not actually buying into a franchise, just interested in investing some of my savings into a lifestyle change where I can be my own boss. Opening more time for my family to enjoy the lifestyle in teignmouth. I'm an early person so the 5am wake ups is absolutely fine, something I've been used to for many years.
    Thank you Mark much appreciated
     
    Posted: Mar 9, 2019 By: Joe Sibal Member since: Mar 9, 2019
    #13
  14. Joe Sibal

    Joe Sibal UKBF Newcomer Free Member

    13 3
    Perfect!that's awesome well I'm sure one day soon that will happen for you. All the best
     
    Posted: Mar 9, 2019 By: Joe Sibal Member since: Mar 9, 2019
    #14
  15. Joe Sibal

    Joe Sibal UKBF Newcomer Free Member

    13 3
    Thank you so much Bill very helpful info. Looking through it now. Thank you
     
    Posted: Mar 9, 2019 By: Joe Sibal Member since: Mar 9, 2019
    #15
  16. Ian J

    Ian J Factoring Specialist Full Member - Verified Business

    5,009 1,421
    Torquay was populated by retired pensioners in my day with not a great deal of cash to splash around but we left 20 years ago and things have changed a lot since then including the internet which was in it's infancy so there may well be far more business going on down there than there was when I lived there.

    We had a small shop in The Pavilion selling heraldic items
     
    Posted: Mar 10, 2019 By: Ian J Member since: Nov 6, 2004
    #16
  17. Socio South West

    Socio South West UKBF Enthusiast Free Member

    786 193
    This. I live just across the Bay from Teignmouth, and know many businesses locally that run only from Easter until October half term. Unlike Torquay there is very little by way of serious hotels and theatres to attract out of season visitors to Teignmouth, so out of season is even worse than 'absolutely dead' !

    You might do ok on winter weekends if the weather is good, but seaside resorts out of season are not great for cashflow. Conversely, when you want to be enjoying the location you have moved to in summer you have to work every waking hour to compensate for the very lean winter months.

    As a guide, a friend of mine runs a pizza/kebab outlet in nearby Dawlish, and estimates the breakdown of turnover to be 80% April to October, 20% November to March.
     
    Posted: Mar 10, 2019 By: Socio South West Member since: Mar 24, 2013
    #17
  18. Chris Ashdown

    Chris Ashdown UKBF Legend Free Member

    9,993 2,030
    Don't forget that town halls charge a massive pitch fee for mobile units and only allow selected pitches, talk to Ice Cream vans about pitch fees they can be very expensive

    Small seaside towns are also often dead every morning until after 10 in the morning and companies like Gregs are doing fantastic selling breakfast and mid day food and drink along with McDonalds

    Beach Bums spend nothing so that's not a good market area
     
    Posted: Mar 10, 2019 By: Chris Ashdown Member since: Dec 7, 2003
    #18
  19. HomeWrking

    HomeWrking UKBF Contributor Free Member

    33 4
    Even from now start building your brand virtually - conquer LinkedIn, Twitter, Insta etc. prior to your launch develop a message and the optimised channels of communication. The rest can follow... All the best
     
    Posted: Mar 10, 2019 By: HomeWrking Member since: Mar 9, 2019
    #19
  20. bodgitt&scarperLTD

    bodgitt&scarperLTD UKBF Contributor Free Member

    61 22
    Why on earth would you buy a franchaise for this? The very nature of this business is that you have to get out there and find your audience. Therefore, all you need is the coffee cart. What marketing could the franchaise possibly bring you?
     
    Posted: Mar 11, 2019 By: bodgitt&scarperLTD Member since: Nov 26, 2018
    #20