Creating revenue from an information website

[sirving]

I am looking for a way to to start a business using my skillset, recruitment. My idea is to launch a website aimed at people looking for a job. I would write articles, post tips, and give insight on how to get a job from a recruiters point of view. My issue is how to monetize this enough to make it worth my while? Similar websites have products that they can make money from if the users click on it, mine will not. There is also little in the way of sponsorships too. The only way of doing it would be from having adverts on my website?

Am I missing any ways of creating revenue? Does anyone have a similar site that can help me gauge how much I could possibly make?

 

[fisicx]

You might make a tiny bit from adverts but you will get richer selling your old clothes on eBay.

There are thousands of sites offering all sorts of advice on how to write CV, present yourself and find the perfect job. for example:

How To Find the Perfect Job For You (With Tips and Tricks)

The "perfect job" is different for everyone and encompasses many different factors in addition to salary, work environment, job title and interest.

www.indeed.com

or

Top 10 Tips to Nail that Job Interview

Do you want to get hired for that new job? Follow these tips to learn how to ace your job interview and stand out from the crowd. It's not as difficult as you think and if you follow these things, you'll be sure to make a great impression. 1. Research the company you are interviewing...

theundercoverrecruiter.com

To make money your website would need to rank higher than all the many other sites all trying to do the same. Then to make money you will need thousands of visitors everyday. A fraction of these need to click on the adverts which will earn you pennies.

I've got a niche site that gets around 3000 visitors a day. I earn about $100/month from that.

 

[WaveJumper]

If you think you have a unique USP its hard work but you might want to think about Youtube

 

[RightGlobalGroup]

There is two options I would say:

1. Old school technique revenue from adsense if you get enough traffic to your website
2. Provide information and be a point of contact for consultation etc

 

[UKSBD]

I am looking for a way to to start a business using my skillset, recruitment. My idea is to launch a website aimed at people looking for a job. I would write articles, post tips, and give insight on how to get a job from a recruiters point of view. My issue is how to monetize this enough to make it worth my while? Similar websites have products that they can make money from if the users click on it, mine will not. There is also little in the way of sponsorships too. The only way of doing it would be from having adverts on my website?

Am I missing any ways of creating revenue? Does anyone have a similar site that can help me gauge how much I could possibly make?

I had a business register in my directory recently.

I don't know anything about them or whether it works or not, but they appear to create documents/articles/templates which they sell - https://www.modernhr.co.uk/collections/hr-templates

Would the articles you are writing be published freely or could you package them up in a similar way?

 

[Financial-Modeller]

Am I missing any ways of creating revenue?

...So you have a highly remunerative skillset (recruitment) but want to try to make money out of giving people free advice about recruitment??

 

[IanSuth]

I think the only way would be to use the free tips/advice as a way to drive people to your site with a view to then selling them a more specialist tailored service.

Either advice for companies on how to write ads/interview people overcome offer objections and then sell them recruitment services

or

Advice to applicants on how to search for a role effectively, write/tailor a cv, prepare for interview, negotiate the best offer and then sell them interview coaching or similar

 

[JamaC]

Set up a recruitment agency instead

 

[builds.co]

Try to target high-income positions, so you can provide some premium services for your customers, like:
- helping them to enhance their CV
- review and update Linkedin description & content

I think those are helpful for job seekers.

 

[brandvine]

Late to the party with this response but hopefully still useful.

There is plenty of low competition search queries in this industry. You could absolutely rank well for a number of job search terms if you wrote helpful content. However, you probably won't make enough from display ads, especially if you are targeting UK employees. Not enough search volume.

A site like this would be a better fit for a digital product. A well priced video course on "An expert recruiter unlocks the secret to securing the most in demand job" etc, charged at around £100 (ish).

It would take a week or two to put the course content together and film it (webcam on computer is fine).

Recruitment is quite broad though, so in order for this to work well you would need to zero in on a target audience. Public sector workers, teachers etc. A large but clearly definable target group.

 

[Stan512473]

The traffic required to make affiliate marketing or CPC ads profitable would be too high to acquire without significant cost and/or effort. Make it personal, offer 1-2-1 coaching, 30 minute video call slots, advice specific to applicants, CV reviews by actual people, and mock interviews etc... that would be unique but to add scale you would need to enlist some support maybe, from freelancers. Lots of budding HR people might like to support, before you know it the business model is similar to something google launched a few years ago where you could pay to take lessons in music or something from music teachers who were moonlighting on this site for spare cash.

 

[Stan512473]

maybe include a subscription model taking people through CV writing, to mock interviews, landing their job, and incorporating some form of CPD type advice, like a remote 'career coach'.

 

[fantheflames]

There is a lot of potential SEO wise! ?

The question is, how should you approach this? Your idea is great, but will a written blog be effective enough?

Probably not. Are you comfortable in front of the camera? Are you interested in starting a podcast?

Think exposure.

What are the ways I can drive people to my website.

Ads on your site won't be enough to make your project a success, you'll need other forms of lead magnets and outlets to engage people.

How can you make this idea valuable?

In terms of generating leads/sales, you'll want to stay away from the ad revenue and focus on your business idea.

You'll need over 150,000 hits per day to make a decent living on your site, maybe more.

You could develop a short course and offer a one-off payment type of deal.

You might prefer the subscription model, like @Stan512473 said, and look at the information your customers need to land their dream job.

With your expertise, you'll want to consider how to communicate that and what role it will play in your business.

I'd recommend doing extensive research of different industries so you can attract more people to your site with specific information and advice.

Or you could set-up a traditional recruitment agency with a twist.

Good luck!

 

[m4hmo]

Websites are all about traffic, doesn't matter what the content is, maybe pay others to write content off websites like peopleperhour/fiver. Build many websites, not just one. And then use adsense for initial revenue. Good luck.

 

[Chris Hanson]

To monetise advice from your experience, you will have to gain your readers' trust to pay for your service. Give examples of how you have helped people gain employment on your website. You will then be able to charge time for your involvement with a 1-2-1 service.

 

[macScot]

Unless you are providing specialised and top-earning positions to job seekers, it would be difficult to make money out of the average employee classes of people looking for employment, the model would have to be taking a commission from first pay, or from the employers instead, and providing the job searching and other facilities for free.

From my job-seeking experience, such individuals end up posting job profiles on numerous job sites. I have had experience looking for jobs and was disappointed with the level of service provided by many high street brands out there and it was a stressful time, the recruitment agents care more about the employers than the job seekers as that is where they get their money from, so the job seekers become just a numbers game.