Colours for luxury website

[Mingleflow]

Hello Everybody,

We are interested in your opinion what colour you have in mind first when you think of a luxury restaurant.
We have a client now, who is in the food industry (not exactly restaurant, but really similar) and we are preparing a website for them, but they are indecisive of the colour. They are start-ups and need help in almost every aspect, so we would like to run a little poll on behalf of them.
We have suggestions too, but without influencing any of you what we have in mind, can we ask you to post your thoughts here?

 

[estwig]

I like orange, it's my favourite!!

 

[MyAccountantOnline]

Purple sprang to mind when you said luxury

 

[simon field]

Black & White.

Let the photos of the restaurant and the food etc be the colour.

 

[ethical PR]

Hello

Does your client not have any guidelines for using it's brand...this should outline the colour palette and how they should be used?

 

[fisicx]

50 shades of grey....

Or to be really boring - use colours that match the imagery you have on the images.

 

[Funding for Communities]

Wedgewood jasper blue colour. It's used in Claridges tea rooms and Fortnum and Mason.

Mike

 

[UKSBD]

Can't go far wrong using Farrow & Ball for inspiration

http://www.farrow-ball.com/exterior-inspiration/content/fcp-content

Note though that they use grey and dark grey on their own site.
(why distract from the imagery?)

 

[mily12]

i like pink color

 

[acewoodturner]

How about matching the website colour with the interior colours of the restaurant and keeping it to a colour theme

 

[estwig]

How about matching the website colour with the interior colours of the restaurant and keeping it to a colour theme

So if it's a curry house............Flocked wallpaper and a built-in fish tank!!!

 

[Newchodge]

Lime green is nice

 

[beasty]

Do not care about the colour

Content and function are way more important

You want a colour, ok a version of green, i do not know all the shades

If it is a seafood restaraunt you would want a blue to white, sea and sky sort of deal
The colouring should probably reflect the food types and the land it comes from

 

[Mingleflow]

Thank you for all your comments
As the client is new on the market, they do not yet have a brand created and as they are not really a restaurant, we cannot rely on interior design, although that would be a good way around

 

[Mingleflow]

Wedgewood jasper blue colour. It's used in Claridges tea rooms and Fortnum and Mason.

Mike

Thank you Mike, I am checking the website, definitely something worth checking

We are now working on two versions for them: a purple and a gold design, let's see what they think

Again, thanks for the comments!

 

[exom_expert]

Black and gold should compose a sense of luxury

 

[beasty]

Black and gold should compose a sense of luxury

Or rap music

 

[HazelC]

dark purples - think Royalty

 

[ethical PR]

Thank you for all your comments
As the client is new on the market, they do not yet have a brand created and as they are not really a restaurant, we cannot rely on interior design, although that would be a good way around

Hi

If your client hasn't yet created their brand, that should be their starting point.

I think you are doing them a bit of a dis-service by not suggesting they develop their brand first including developing a logo to support their brand. This will help them decide on the look and feel and colour palette for any collateral they produce including their website.

If they don't develop their brand first and you push ahead with the website the client may they have to redo the website design once they have developed their brand.

You have mentioned they are aiming for a luxury brand, so all the more important that they get this right before developing their site.

 

[Mingleflow]

I think you are doing them a bit of a dis-service by not suggesting they develop their brand first including developing a logo to support their brand.

I wouldn't say it without knowing the full story - before they decide on any logo, brand or website, they just asked us what our opinion is. We suggested them gold and purple colours, but wanted to see whether others think the same way.
It has nothing to do with us giving them a service they won't be able to use.

 

[ethical PR]

Mingleflow...

I am not sure you fully understand the point I am trying to make. There is no point you creating a design concept for a website, for a client who hasn't yet developed their brand. You will be spending either your time (your money) or their money to do this. You mentioned earlier you are developing the website in two colourways, so you are not simply offering an opinion on which colours they should use, you are developing the website/s.

As you know a brand is much more than what colours you might use for a logo and any subsequent colour palette developed .

It is about the look and feel of the company, what sets them apart and their vision for their business. This will inform their brand positioning and out of this will come any logo or mark, how they use photography, their tone of voice in their communications etc.

All of this will affect the design of any website produced.

This is why I suggested you are doing your client a dis-service by not advising them that they need to develop their brand before developing supporting collateral like their website.

 

[fisicx]

^^^What she said.

In any case you can use whatever colours you like on the site, all you are doing is building the framework for the content, the syling comes later in the development process...

 

[estwig]

The OP asked about colours, that's all.

Now people are jumping down their neck about design concepts and doing the client a disservice!!!

Calm down, it's just a colour!!!!

 

[alanc]

Have you tried using usabilityhub.com ?

 

[Websitehandyman]

The simple answer is to go to the hight st and find a shelf of quality chocolate products and take all those colours. All the research has already been done for you on what say "you want me", "you need me", "I make you feel better", "I make you feel special" etc etc.

 

[Carl Mintern]

I was going to suggest visiting other luxury websites, sunseeker, the yacht manufacturer for example because, as the last poster says, the market research has been done for you..

 

[Dorothy13]

Green, a healthy lifeful color.

 

[ganah-allan]

Give me the mission, vision and core value statement of the company and I can offer a suggestion on the color.

 

[estwig]

The simple answer is to go to the hight st and find a shelf of quality chocolate products and take all those colours. All the research has already been done for you on what say "you want me", "you need me", "I make you feel better", "I make you feel special" etc etc.

That's my kinda market research...........................................It involves chocolate!!!

 

[JeromeJ]

Someone mentioned black and white before. Keep the colours in the restaurant photos and food photos. I think that is a pretty good idea.

 

[Mingleflow]

Thank you very much for all your responses.
We have came up with an idea for them as part of our proposal, so they can start thinking of what they don't like and what they do and form their brand - this part is still missing for them and is in progress.

I was going to suggest visiting other luxury websites, sunseeker, the yacht manufacturer for example because, as the last poster says, the market research has been done for you..

yes, this is exactly what we suggested, so we are waiting for hearing back from them and hopefully they will find a way they like.

Have a nice day everyone!

 

[Mingleflow]

That's my kinda market research...........................................It involves chocolate!!!

 

[fisicx]

yes, this is exactly what we suggested, so we are waiting for hearing back from them and hopefully they will find a way they like.

Has a convo with a client yesterday, they didn't like the palette I chose so I suggested they show me a site they do like. It ended up with them just saying they need some 'professional ' colours but have no idea what these should be.

 

[Mingleflow]

Has a convo with a client yesterday, they didn't like the palette I chose so I suggested they show me a site they do like. It ended up with them just saying they need some 'professional ' colours but have no idea what these should be.

sounds really familiar

 

[Dan_HiHosting]

Well for luxury black is probably the first colour I'd look at. And I agree that sticking with black and white and letting the images come to the fore is a sound idea.

I'd normally associate purple with faux luxury - cheap "luxury" - think Premier Inn and Cadbury's.

Gold is used by a fair few luxury brands - but I agree gold and black can quickly look too bling.
Golden browns could work.

The Wedgwood jasper blue, and soft lime green used by the likes of Laduree can convey a luxury tea room aesthetic quite easily - as soft/cream blues and greens easily do.

However, the corporate identity should really be established before the design work is done, and as mentioned this should be used to inform the design - the look and feel and colour palette. The emotion and feeling you're trying to convey, and visual message.

In my opinion design should be holistic, and done together.

Anyway, best of luck.

 

[RBS]

Black and gold .... compose a sense of luxury

Same here

 

[MarcusCornelius]

I associate luxury with color combination of Black and Red. Red + Yellow can also be associated with luxury but this combination is usually associated with wealth.

So, I think combinations of red inside of black and yellow inside of red would be a good colour choices for luxury site.

 

[John @ Macprint Blackpool]

I would say purple too, but not gold&purple.

 

[Dan_HiHosting]

I associate luxury with color combination of Black and Red. Red + Yellow can also be associated with luxury but this combination is usually associated with wealth.

So, I think combinations of red inside of black and yellow inside of red would be a good colour choices for luxury site.

Goodness, that sounds like a licorice allsort.

Black and red, and especially black and yellow are used as warning colours - in nature and the for black and yellow in industry as well.

Colour can be a very personal thing, and differs massively between cultures.

From your response I'd assume you're not British.

I'd associate those colours you suggest with wealth/luxury in China, not the UK.

Purple has historically been seen as colour of wealth/status in the west, as it was the most expensive dye to create during the byzantine empire: https://en.wikipedia.org/wiki/Tyrian_purple

 

[ldjames]

I would try to match the restaurant's interior. If you just want a colour though - I think black and white work well to draw attention to the product rather than the site.