Cold Email Advertising
- Thread starter Ceri2023
- Start date
Some considerations for you:
- GDPR - particularly where landlords are concerned as many will be individuals.
- Data - Needs to be current, accurate and compliant
- Title - that big challenge of being interesting/compelling without being spammy
- Message - clear / crisp and compelling.
- Call to action - concise & easy/accessible.
- Disclosure - provide full company information & relevant disclosures.
Dependent on what you are offering - and to whom - you might want to consider other ways to reach them
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What services? As a landlord I get everyone and his dog offering me all sorts of services most of which I don't need. I suspect estate agents will be getting even more.
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What services are you offering? What market research did you carry out to identify that emailing potential customers is the best way to reach them?
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It has to be target specific and you really have to know your customers
I have 6 million emails a day from sales people and various other peddlers I never open them but a local gearbox specialist on a new industrial estate in Exeter caught my eye on Monday and I have just placed a 3K repair job with them
Banging home the fact that you are local to customers that you know might need you is far better than spamming the world at 1 am in the morning
I have 6 million emails a day from sales people and various other peddlers I never open them but a local gearbox specialist on a new industrial estate in Exeter caught my eye on Monday and I have just placed a 3K repair job with them
Banging home the fact that you are local to customers that you know might need you is far better than spamming the world at 1 am in the morning
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So I run email marketing campaigns to prospects and they work for me but it's a multi-step process involving social and 'warm' calling. This is how I do it.
Firstly, I create a page on my website that gives my super-targeted prospects something really useful that they've never seen before. Then, I email this over to them. So no sales spiel initially, just something that gives them something really useful.
At the moment, DevOps marketers is what I'm aiming at so... https://www.fnxmedia.com/projects-8...f55d1c3b803e26d&wix-vod-comp-id=comp-lpe82fkq
Super useful if you're a DevOps marketer. Totally useless for anyone else on the planet.
Then, on Linkedin, I create stuff that's more generic but could be useful to the super targeted group (in this case DevOps marketers) as well as more generically. I also email this over. Example: https://www.linkedin.com/posts/paul...-u?utm_source=share&utm_medium=member_desktop
Because it's on social, I can't make it too focused. Part of the power of social is when other people 'like' your stuff. If it was just DevOps marketing, no-one would even look at it.
Next, I pick up a phone and start making calls to get meetings and sell something small. If I've got my email and social marketing right, lots of people will talk to me. If I've got it wrong, no-one will want to talk. My goal is 'land and expand.' I want to sell something small and then grow this. Because it's a helluva lots easier to grow within one business than having to win lots more customers all the time.
Most prospects who've seen the emails will talk to me and I can establish if they have specific needs. I can then tailor my marketing specifically to those individuals. Also, if they're all targeting a specific area (e.g. DevOps marketing), I can use what I learn from those conversations in my marketing again.
My content is all video because I'm video production. But more importantly, video's much easier to digest than the written word. I mean, when Nike make their commercials, they don't create a giant PDF. They create a vid that's interesting, exciting and most importantly, talks to the deepest pain of their prospects.
Anyway, a long winded way of saying, yes, cold emails work for me, in this way.
Firstly, I create a page on my website that gives my super-targeted prospects something really useful that they've never seen before. Then, I email this over to them. So no sales spiel initially, just something that gives them something really useful.
At the moment, DevOps marketers is what I'm aiming at so... https://www.fnxmedia.com/projects-8...f55d1c3b803e26d&wix-vod-comp-id=comp-lpe82fkq
Super useful if you're a DevOps marketer. Totally useless for anyone else on the planet.
Then, on Linkedin, I create stuff that's more generic but could be useful to the super targeted group (in this case DevOps marketers) as well as more generically. I also email this over. Example: https://www.linkedin.com/posts/paul...-u?utm_source=share&utm_medium=member_desktop
Because it's on social, I can't make it too focused. Part of the power of social is when other people 'like' your stuff. If it was just DevOps marketing, no-one would even look at it.
Next, I pick up a phone and start making calls to get meetings and sell something small. If I've got my email and social marketing right, lots of people will talk to me. If I've got it wrong, no-one will want to talk. My goal is 'land and expand.' I want to sell something small and then grow this. Because it's a helluva lots easier to grow within one business than having to win lots more customers all the time.
Most prospects who've seen the emails will talk to me and I can establish if they have specific needs. I can then tailor my marketing specifically to those individuals. Also, if they're all targeting a specific area (e.g. DevOps marketing), I can use what I learn from those conversations in my marketing again.
My content is all video because I'm video production. But more importantly, video's much easier to digest than the written word. I mean, when Nike make their commercials, they don't create a giant PDF. They create a vid that's interesting, exciting and most importantly, talks to the deepest pain of their prospects.
Anyway, a long winded way of saying, yes, cold emails work for me, in this way.
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