charging to advertise on your website

[worker135]

hello
we are looking to selling advertising space on a couple of our websites, one sells property in the Uk , the other in France.
does anyone have experience of setting a charge to advertisers, say for a banner ad for one month?
is it all dependent on the number of visitors to the site?

many thanks
adam

 

[telemax]

There used to be a site that you would be able to type in your domain name and it would give you the estimated worth of a banner add. It wasn't very high, usually around £20 or £30. I'm not sure if it still exists, try Googling it.

 

[kate1]

Hi OP

Hows the French site going, just sold our house in France took a year, but I think the markets picking up.

 

[Adam T]

Hi Adam,

I think I saw someone ask on a previous post, do you have stats on the website currently ??

This would give the people in the know I better idea of potential charges..

I think they measure unique visitors per day, returning visitors etc. etc.

I would then think about relevant business links. For example I have a mortgage brokerage and if I could find one of these private property sites (like yours and not houseladder) that got enough visitors and stayed current then I would pay for exclusivity on any potential mortgage data captured and callback information.

Problem is I think to get enough participation to make it relevant at any part of the country for buyers to go there vs the obvious big players...

Good luck !

 

[Alcsl]

by the time you've found someone to advertise on your site, you may have been better off going for display ads via adwords. Some of their programmes pay on CPM so if you have high traffic levels you'll get a decent amount of revenue just off having people visiting your site.

 

[BusinessIdeas]

All this trying to make money from ads on websites is all very well, but I have yet to hear of anyone in a small company making anything significant from it. It ok for the big boys, but you really need to have a product that people want and that doesnt have too much competition, finding that is like finding gold. Actually everyone scratching round trying to do this makes me think that we are all all being like the gold miners in the goldrush days; thousands of people scratching around in the mud for pennies and one or two making decent money. Oh well off down the saloon

 

[XanderMarketing]

How many visitors are coming to your site is crucial.

Installing AdSense and even using their banner ads may be one way to go. Looking for affiliates programmes you can advertise - related books that help people buy property in France from Amazon for example may work.

 

[BusinessIdeas]

Is there anyone on here that has a smallish site and can honestly tell me that they are making any money from adsense though? or from ads in general on their site?

 

[fisicx]

I have a games site that gets about 3000 visitors/day. It earns about £100/month via a single adsense skyscraper. I could monetize the site but it pays for the hosting so and a few beers so I'm quite happy.

As suggested above, you need traffic to make it worthwhile.

 

[eventdomain]

Agreed, there are 2 ways to do this:

1. The website gets insane traffic eg: 50k a month/upwards of that

2. You own a resource site that delivers leads/high amount of clickthroughs to clients from current clickers/searchers


If you have the above, you can charge for ad space.. Still, its about standing out, so the website needs to be well known, so even if the site traffic is firstly a low traffic generator, if it has a certain following, it becomes known quickly and used more..

I'd suggest owning a resource site or some type of community site - then you will get the following. These followers will recommend the site and return often, and there's value in that for advertisers.

But you still got to get a certain amount of traffic....... There is a set amount of traffic needed for this to work eg: the point at which the site takes off and becomes known. -- trouble is few know what this is or how to do it.

 

[cardinal]

start low. does depend on traffic though

 

[streetslocal]

Is there anyone on here that has a smallish site and can honestly tell me that they are making any money from adsense though? or from ads in general on their site?

Well somehow i got £60 in one month last month....
For a site 2 months old i was very shocked to be fair,but it did take alot of fine tuning to get it to that level.

 

[eventdomain]

I made £300 in a month when first starting out, with a very bad directory site that got bugger all traffic - my biggest sales were £100 for homepage links, and that was with an old niche directory idea.

I don't know about levels, but it was in the top 5 directories for link capturing with 80k of links in 2 years - but that was back in the good old days, when people just gave links away Its very difficult to get links now, and it will get tougher.

My point is that young websites won't do well bcos their er, young..... they have no rep, zero links, no link value, low traffic and a young domain - plus the idea cant be that good or it would be an instant hit like Youtube. And you can only charge and make any money if your website is established for many years - this is true! Although there are exceptions, which are few.

The web idea is crucial to success, and the vast majority of websites just won't get anywhere, no matter what they do promotion-wise.

Very tough to get people to spend on an unknown, unrecognised website - no matter if its product sales based or info based. Trust must be earnt, and comes way before money changes hands.

Someone mentioned 'Standing Out' and thats exactly right and what a web platform must do. If a site can get say 50k of traffic per month, that would be classed as phenomenal, and then has worth to advertisers. But those traffic figure apply to web resource sites - and NOT biz product sites, you won't get 50k of visitors hitting the average product sales biz site.

So to ask for ad fees, you need a great idea, money to sink into the project, a ton of press attention and trust from buyers...

 

[jane p]

i expect our site to get some views higher than normal in the next 6 weeks or so. Is there anything i can do to make some money on the site or just leave it as it is?

 

[eventdomain]

Difficult for others to advise without a website address url. Usual way to make money is either use Adsense or charge for adspace - either way you'll need a ton of traffic.

Your industry will show how to go about things and there will be options for each industry eg: Trade mags, Trade fairs, niche websites, delivery advert options, Outdoor advertising etc

But nobody will show you exactly how to do this, but you'll get lots of

Use this link method or that website

- but it won't be enough or right for your type of business bcos the advice will be mostly web based... when you might need more offline activity.

Suggest you track down your professional governing association/body, as these websites have information, access to member databases, networking events and other contacts.

Then track down industry specific websites and buy links.

Can't tell you anymore, as I don't know what your industry is....