Charging more for specific sectors

[connersz]

I'm often contacted by a company called Mum2Mum market. They offer people the chance to sell old children's clothes to buyers.

The price for a stall is £15, £35 for a business and £60 for a photographer.

I'm a photographer and I couldn't understand the ideology behind the more expensive rate. I emailed them asking for an explanation and was told that it's because "the potential for on going profit to photographers is much higher than other businesses that sell on the day. One good lead has the potential to earn you hundreds from the initial shoot alone and then there is the opportunity for further shoots as the family grows"

This sounds totally ludicrous to me. How can they claim that a photographer will earn the most out of any other family-based business. Are they even allowed to discriminate in this way?

It may be the case that some photo shoots will earn hundreds, but some will earn £20. There's also thousands of pounds worth of costs involved in my business with equipment, insurance, transport, etc. all eating massively into the bank balance.

I want some advice on this matter, in particular whether they're allowed to charge photographers more than other businesses without solid evidence that they're the most profitable.

http://www.mum2mummarket.co.uk/

 

[Clinton]

Yes, they can charge whatever they want.

In fact, you'll find that many markets charge extra for some businesses, like food. Same floor space, difference price. That's life.

It's not just for rent. If you're buying a clothes pitch at a popular market you may pay a couple of thousand pounds to buy out the "resident" seller. For a food pitch you may have to shell out £10K+.

 

[Carl "Excel-Expert" Nixon]

Isnt the wedding industry full of this sort of thing? Order flowers and it costs you £10, tell them for its for a wedding and the price shoots up to £50.

 

[Paul Norman]

What they are doing is completely legal.

For each sector the decision is the same. In your case, are you likely to make sales worth the outlay of £60.

Not being a photographer myself, I don't know the answer to that. It will depend mostly, I suspect, on who is likely to be there as potential customers.

 

[Newchodge]

Discrimination goes on in every walk of life every day. It is only illegal if the discrimination is because you posses a protected characteristic. Being a photographer is not in the list, I am afraid.