Can we get rank on google only with informative and awesome contents?

Joe Robinson

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Oct 13, 2017
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Theoretically, yes, but it's fairly unlikely. Google is using quality signals other than links more nowadays than it used to, so having awesome content will certainly help. But really, how awesome is it? If it's earth-shatteringly good, you probably won't need to do that much linkbuilding as others will pick it up and naturally link to it. Otherwise, you're going to need to spend some time on outreach.
 
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fisicx

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A lot depends on the competition. It is possible but may need as lot of work. If it's for the business in your profile I doubt it's going to work - mainly because it's not full of informative and awesome contents (sic).
 
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fisicx

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So, how to create earth-shatteringly good topic and content?
Write about stuff that people want to read and are searching for. Become an expert in your field.

But...

Your website is just one of many thousands all full of similar content. Which means your chances of appearing anywhere for anything is slim.
 
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Joe Robinson

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Oct 13, 2017
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In addition to what fisicx said, write pieces that are specifically focused on what blog/ website owners in your industry want to know, which will improve your chances of being linked to.

I think we had a very similar discussion last week though.

I guess the main point is - learn how to make that incredible content, there's no magic formula for what will work, but a lot of training you can do. Or pay someone to make it for you.
 
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UKSBD

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    A lot depends on whether you think it is informative and awesome content or whether others think it is, and also on how often the informative and awesome content is published.

    One piece with no follow up won't do much good, where as regular good content can attract followers who then share or link to it.
     
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    bijghimire

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    Oct 29, 2017
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    Seems to work OK for Wikipedia. But then again they break almost all the SEO rules.

    I don't do any specific link building and it works well for us too.
    Wikipedia is already a established authority site so, it gets back link without any effort and posting any of the "awesome content."
    So, how to bring natural back links without being like wikipedia.
    So, how it works well for your site without any specific link building?
    Please share your idea and experience. :) :) :)
     
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    Wikipedia is already a established authority site so, it gets back link without any effort and posting any of the "awesome content."

    No it doesn't, Wikipedia puts a lot of time and effort into creating awesome content, which makes it an Authority site and encourages people to back link.

    So, how to bring natural back links without being like wikipedia.

    Why not be like Wikipedia?

    Please share your idea and experience

    Create unique and valuable content that your clients want to read and people will link to it without being asked or expecting any kind of back link, etc.
     
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    Joe Robinson

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    Oct 13, 2017
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    The way I tend to look at linkbuilding is that it's part of an overall promotion strategy that involves getting your content in front of the people that can help you most in terms of distributing it to their audience, or simply giving you the benefit of a link from their site.

    The other strategy is publish and pray.
     
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    @NickGrogan,

    I understand where you want to get, but to be like Wikipedia is not something that one should strive for. Wikipedia is an encyclopedia and has authority, just as you mention. But as we all know such content is not personalized. It's plain fact. If you want to engage with your readers and followers, you should use a personalized language and present interesting examples. I think this is lost in an encyclopedia, which main purpose is to present facts in a neutral way.
     
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    fisicx

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    If you want to engage with your readers and followers, you should use a personalized language and present interesting examples.
    It depends on the content. If I want info on a php function or the side-effects of caffiene or how to install a flange wobbler I just want the facts.
     
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    fisicx

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    Why?

    There are lots of excellent sites providing information on a whole range of topics. You are reading one of them. In another thread you even extol how well UKBF ranks for all sorts of things.

    Would you trust an academic paper or Wikipedia for accurate information on the side effects of an addictive drug?
     
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    fisicx

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    First of all, the mention of Wikipedia was a suggestion.
    No it wasn't. It was a statement:
    But if you want information about the side-effects of caffeine, then you should really go to Wikipedia.
    What you said in another thread it totally relevant to the discussion. Wikipedia content is created by knowledgeable people. Sometimes they are right and sometimes wrong (read the history notes for the articles to see how many changes are undone: https://en.wikipedia.org/w/index.php?title=Search_engine_optimization&action=history). Same as discussions on UKBF. It's never wise to use a single source of information for anything, one needs to do research and not just plump for the first result you find.
     
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    Donfelix

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    Nov 3, 2017
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    Yes, awesome and informative content is good.
    But it's just the basic.

    It's more about the competition in your niche, the competition
    around the keywords you are targeting and linkability.

    The questions you should be asking....

    1. Why do people link naturally to some contents in your niche
    2. What types of contents do people link to without being asked to do so...?

    With highly competitive search terms you'll have zero chance to rank with content only.
    With low competition keywords (5 - 30 keyword difficulty score), you have a good chance - better with an older domain with some authority.

    Example

    By using really low competition keywords to create 100 pieces of contents,
    we got 300+ search terms driving traffic from position #1 - 10 in Google first page.
    All without active link building for those pieces of content.

    The content publishing frequency also played a role here. This happened a highly
    competitive niche market in USA.

    Yes, it's possible.
    But it takes lots of research.
    Well optimized content creation and publishing as well as social signal too.
     
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    No it wasn't. It was a statement:

    What you said in another thread it totally relevant to the discussion. Wikipedia content is created by knowledgeable people. Sometimes they are right and sometimes wrong (read the history notes for the articles to see how many changes are undone: https://en.wikipedia.org/w/index.php?title=Search_engine_optimization&action=history).

    I keep an eye on Wikipedia entries relative to my own area of business and I thought that the content was mainly created by spammers
     
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    Chris Ashdown

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    When my site was up we ranked very highly for a fair few keywords and never used any link-building

    I strongly believe this link building is just a con by people looking to assist you for money

    No one has ever explained why a company like Google or Bing would ever use data that is so easily and well known to manipulate search engine results, maybe 10 years ago it may have worked

    with by far the majority of e-commerce sites using Google Analytics, Google has millions of more useful data to judge you by and if you don't use Analytics there is still other more sensible data available

    It like a Placebo with people thinking they must use it as it might just work rather than spend time on making the site look better and good SEO
     
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    webgeek

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    I've ranked thousands of moderately competitive terms on the top half of page one without any link work aside from publishing social mentions when new content went up on site.

    That said, our team was producing quality, 1000-1500+ word content on both the glossy brochure side of the site as well as the blog side.

    If you can keep up a good velocity and produce quality content, you can do quite well.

    If it's an incredibly competitive niche, then it's extremely difficult to compete with content alone.
     
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    It's contextual and relative to:

    1. Niche
    2. Keywords
    3. Content already published

    The objective is links, natural, shared, etc.

    So, you don't end up shooting in the dark, do some content research, plenty tools out there to find out what was popular, got shared, etc. You then attempt to create something better.

    The danger is that you end up being too similar, as you are too influenced by it, and it curtails creativity as well as ignoring if it is trending within the niche. By trending I mean, what was once shared, is that still of interest in that niche, or have they moved on.

    Anyway, another way to speed up, or shorten time spent on link-building, find out your competitors back-links, see which of those places you can get links from, don't bother with the low authority sites. If you see a lot of back-links from the same place, and I mean hundreds, thousands, they may well be using PBN's (Private Blog Networks). Google says it is naughty, but it is grossly inconsistent with penalising sites that use it.

    Cheers, Ace.
     
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    I have a friend who has several blogs on viral content and writes unique content on topics that just happened and his content is very good and ranks naturally pretty quick. This due to his domain age and the quality of the content. If you are trying to rank for a certain keyword with competition then link building will be needed and social branding. What is your niche?
     
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