Buying a new site - SEO?

[webtappeti]

We have been offered to purchase an ecommerce-site ( .com ) hosted in France.
Not really interested in the site itself, but it has good Google placement with some main keywords and decent traffic from organic.
We are thinking to make an offer for the domain and have the traffic redirected to our French website ( .fr ) which is hosted in Italy.
My major concern is that Google will pick-up the change and eventually penalise the ranking, thus defeating the purpose.
Can anybody offer advise?

Thanks

 

Better to develope the site and change the hosting to UK if required.IMHO

I am always amazed at the amount of successfull online business's that rely on one site.

Earl

 

[fisicx]

...have the traffic redirected to our French website ( .fr ) which is hosted in Italy.
My major concern is that Google will pick-up the change and eventually penalise the ranking, thus defeating the purpose.

As soon as you set up the redirect Google will forget the old site and all those rankings will disappear unless you replicate the contents on your french site (which rather defeats the object).

Do as earl says and run both sites.

And host in the country you are tagetting. This includes the French site.

 

[webtappeti]

As soon as you set up the redirect Google will forget the old site and all those rankings will disappear unless you replicate the contents on your french site (which rather defeats the object).

Do as earl says and run both sites.

And host in the country you are tagetting. This includes the French site.

Thanks for the advice. I will follow it.

 

[webtappeti]

I am always amazed at the amount of successfull online business's that rely on one site.

Earl

Interesting. You made me think.
We run a successful website in Italy.
Do you mind to to comment where you see the benefits to split efforts/investments in 2+ sites as opposed to concentrate on one only.

 

[Vision2]

not worth the hassle unless you develop this other site further, and do something to bounce of the new and the old, realistically that's the only benefit the previous would have.

 

[ReformedSinner]

I'd suggest you to keep the site as it is and put a link from that site to your main site. Of course with the keyword that you're targeting as the anchor text.

 

[loubycee]

Avoid redirects and build links so that you see organic results, redirect won't help this situation

 

[jatt]

I will also suggest you to don't redirect and promote .fr domain with .com domain. You efforts will go down.