business name help - any creative type

[Mister_Tazz]

Hi guys,

We are looking to open a dessert restaurant selling waffles ice cream etc. We are struggling with a name and the only name we have is CREATIONS.

any name ideas would be helpfull.

Thanks

 

[Mister_Tazz]

What do you guys think of the name creations?

 

[The Byre]

We are looking to open a dessert restaurant selling waffles ice cream etc.

Why? What happened to the rest of the meal? Why limit yourself to that part of the meal that most people skip? I guy I know has launched a very successful restaurant and cocktail bar that sells tasty and savoury snacks.

We are struggling with a name and the only name we have is CREATIONS.

I don't hear a connection with sticky, sweet things.

any name ideas would be helpfull.

Pud. Afters. Sweet Dreams.

 

[Mister_Tazz]

We are looking to offer a savoury sections which would be savoury waffles and crepes. The majority of the menu will be desserts, waffles, crepes, cooke dough, cakes and puddings, milkshakes, mocktails etc.

Does a name have to relate to the product we sell? For example if we go ahead with the name creations we would somewhere mention its a dessert restaurant.

At this stage we are open minded towards a name.

Afters and sweet dreams are already taken.

 

[ethical PR]

The name doesn't have to relate to what you do - Virgin, Innocent, Ocado, Lush, Moonpig for example, have names that don't relate to what they do, but have strong brands, that they have built that helps their target customers understand their values and why they should buy their products/services.

What's important is that you build a brand that resonates with your target audience. The name is simply that.

What you should be focussing on is building a brand that your target customers will want to buy into.

There are quite a few food outlets that do well by only selling desserts, they are particularly popular with communities who don't drink who want to socialise, but don't want to go to a bar or pub.. Have you done your research on your competitors, what they call themselves and how you can build a brand that would make you stand out?

You save you are opening a dessert restaurant, but then say you are also offering savoury food. It doesn't seem like you are terribly clear about what you are offering.

 

[fisicx]

MIster Tazz has a nice ring to it.

There was a restaurant near us tried doing the same as you. It lasted 6 months. People wanted more than just puddings. And they had a prime location on the high street.

 

[Mister_Tazz]

There is another business in the city which do pretty much the same however the variety is very small and the environment is not very good as its very small seating around 25 people and gets cramped very quick also the decor is outdated.

We are looking to have a amrican diner theme with a twist of fine dining decor.

I 100% believe it will be a success.

Wr are struggling with choosing the right name and our goal is to build a brand.

Were not 100% on savoury items but that option is there. If we do offer a small variety of savourys how would i class ny business as its not only desserts.

 

[fisicx]

No idea how you would class the business but you are trying to hard with choosing a name.

What's the surname of the business owner? Or the school they went to or the street they live in. Or can you combine all your initials into some sort of name?

 

[iconic]

I like the business idea.

There is a place in Southampton that I know who do the same - they are called Sprinkles - www.sprinklesgelato.co.uk

I like the name Creation.

Or how about one of the following?

Cinnamon
Swirlies
Sweetz

Andy

 

[Dan_HiHosting]

I like CREATIONS as well.

Lots of potential typography and word play opportunities
CREA M
CR EAT
CREAT E
ON

Which you can use in your menu.

It's already used by Cadbury for similar reasons:
https://www.cadbury.co.uk/products/Jelly-Popping-Candy-Shells-3760?p=3760

Pud as suggested already can work.

Mr. Pud
Mr. Waffle
Mr. Tazz

Cookies 'n Cream

Cookie Jar

Shake 'n Cake - can work with the American theme, and echoes Shake'n Bake

Tea and Cake, and Coffee & Cake could work as well, if you're going to provide either of those.

It seems to me that Shake shops are on the decline now (they were quite popular before), and tea and cupcakes are more in vogue (although the cupcake craze may well be declining now as well - giving way to cronuts and the like).

Coffee consumption and the popularity of coffee shops doesn't seem to be waning.

Creperies, gelataries, waffle shops, cupcake shops and even muffin shops can do quite well, especially in London.

A treat shop can do quite well as an alternative to bars for socialising and dates as mentioned, and as an affordable luxury making them quite resilient during harder economic times (coffee shops did well during the recession I believe)

Savoury can work fine, especially if you're going for the American theme (think crispy bacon and mapple sryup pancakes), however it can overcomplicate things and also adds logistical challenges - e.g. dealing with meat and foods that spoil and need to be handled separately and appropriately.

I'd definitely recommend serving coffee, and perhaps integrating it well too - e.g. Afogatos, Frappes, etc.

Healther options such as Frozen yoghurt and fresh fruit, which can be used in place of ice cream as well might be a good idea.

The concept made me think of a bright and clean cafe, with a large bar with fruit and deserts on display, and intimate seating. A walk in date spot etc.
That can work in a modern style, or more Laduree style, which is popular in East Asia and with East Asian's in the UK I'd say.

Not so sure about American diner to be honest.

If targeting women, basing it in London or a city with a decent proportion of East Asians I'd probably be more inclined for a Laduree style, but then a refined American Diner style may make you stand out, as I only really know of Ed's Easy Diner and similar which are anything but refined.

Do make sure you get a website, secure a domain name (you may need to add online or something else to the end of the name), and build up a social media presence, as I imagine that will be invaluable for engaging with your typical clientèle. Think istagramed deserts etc.

If you have any questions on the website and hosting side of things then feel free to get in touch, we'd be happy to help.

I hope that helps.

Best of luck,

Dan

 

[Peanut Butter Man]

Sweet & Sticky

 

[Mister_Tazz]

Thanks for the advise guys.

We are looking to have around 16 gelato flavours, 5 yogurt flavours and 4 sorbet.

Creation looks positive and will have the name finalised by the end of this week.

Is a slogan must?

 

[Peanut Butter Man]

Nah... Slogans (I think) arn't important. Just make a great product

 

[JamieM]

Afters and sweet dreams are already taken.

Where are they based though?

 

[Eyes and Ears]

What about Wicky? Stands for (W)affles, (I)ce (C)ream, K, (Y)ogurt. Maybe force the (K) into Kakes for cakes?? Bit lame hahaha.