Buggery - cold email campaign gone wrong

[billybob99]

I've been sending cold emails for a while now, learning the ropes.

I'll admit I copied a script more or less word for word.

I won't paste the script but it ends a bit like this - "I'd love to grab a few minutes of your time to walk you through the benefits of XXXX. Do you have some free time next week?

Today I've had 7 replies with times and dates.

The problem is I have no idea how to explain the benefits over the phone. My phoneisms are atrocious.

This is in the B2B space. For example if you had a native app, and I was suggesting you port it to React Native, i.e. offering React Native dev (its not it) - is this really something I should be explaining over the phone.

I've paused the campaign for now, as I don't really know how to end it without asking for a time to chat on the phone.

 

[MOIC]

Research . . . . Bullet points . . . . Copywriter . . . . Teleprompter (ipad).

Good luck!

 

[Mark T Jones]

Ask questions. Listen to the answers

Talk their language. If they want to talk techy talk techy. Otherwise talk plain English

Solve their problem

 

[Chris Ashdown]

Look up the respondents on their website and understand what the company does and then work out how your xxx can benefit them, them more research you do into them the better you will be able to explain your message

 

[Nochexman]

...The problem is I have no idea how to explain the benefits over the phone. My phoneisms are atrocious.

This is in the B2B space. For example if you had a native app, and I was suggesting you port it to React Native, i.e. offering React Native dev (its not it) - is this really something I should be explaining over the phone.

This doesn't sound like a benefit. A benefit makes me richer, saves me time or makes me more attractive to the opposite sex. What benefit are you offering me?

 

[billybob99]

Look up the respondents on their website and understand what the company does and then work out how your xxx can benefit them, them more research you do into them the better you will be able to explain your message

Research, research and research seems to be the solution to this.

 

[billybob99]

This doesn't sound like a benefit. A benefit makes me richer, saves me time or makes me more attractive to the opposite sex. What benefit are you offering me?

Without going into depth the benefit is an overall cost reduction when it comes to building and maintaining their corporate applications, one of them being, a single codebase covers iOS, Android and potentially web.

After the above answers, I have made a list of 6 major benefits - but because my phone manners are shocking, I'm working on it.

 

[Karol B]

Don’t be cold email sender, people hate those sort of companies.

 

[billybob99]

Don’t be cold email sender, people hate those sort of companies.

You are clearly clueless so we'll leave it there.

 

[Karol B]

You are clearly clueless so we'll leave it there.

Spammer

 

[billybob99]

Spammer

Can't be as bad as you trying to answer every post with your spam answers can it?

 

[Karol B]

Can't be as bad as you trying to answer every post with your spam answers can it?

the pot calling the kettle black

 

[Graham Tyers]

Don’t be cold email sender, people hate those sort of companies.

Done correctly it's very well received and very effective.

 

[Karol B]

Done correctly it's very well received and very effective.

Possibly, but from my point of view, deleting dozens of spam emails each morning is extremely annoying.

 

[fisicx]

Don’t be cold email sender, people hate those sort of companies.

Did you even read the thread? Your responses have made you look very foolish.

 

[HarrisH]

Hey Billybob,

I definitely agree with some of the comments made above. Research is essential. And the best kind of research? Well, it's from the people you're trying to reach out to, isn't it? After all, who's more likely to buy your chocolate bar, a dentist or a 6 year old with cavities?

I've paused the campaign for now, as I don't really know how to end it without asking for a time to chat on the phone.

Taking the above into account, pausing the campaign may not be a great idea! While you're paused, it'll be prime time for your competitors to sweep your potential clients up.

It's not all doom and gloom! What I'd instead recommend trying is to segment your outreach campaign. So target a certain type of company, interact with them, learn about their needs, create related content on your website to their pain point, A/B test email subject lines, learn what makes that type of customer's heart sing.

After all, to me, a non-tech person,

cost reduction when it comes to building and maintaining their corporate applications, one of them being, a single codebase covers iOS, Android and potentially web

Sounds much cooler than:

port it to React Native, i.e. offering React Native dev

And that's simply because I have no idea what it means!

In regards to the Telephone Sales side of things, once you understand your customer, that part will come naturally through practice - always remember, even the sales that don't happen are a lesson in disguise since you know what to avoid next time.

Once you're all done with the research side of things, feel free to check out our platform, Endole Explorer, where you'll be able to build lists of companies based on your criteria (including Financials, Location, Industry and more), get their contacts for a targeted B2B email campaign, and get those Sales rolling in!

Best of luck and keep us updated!

 

[James Akcela]

I've paused the campaign for now, as I don't really know how to end it without asking for a time to chat on the phone.

If you scripted an email you can script a telephone conversation, articulating your reason to exist should be your most natural element, as you know what you are doing. However, I get that over the phone it can be difficult.

How long do you expect the call to take, let's say it was five minutes.

First 1-2 minutes should be report building, as others have said, show the client you understand their business, talk about their current solution. Highlight the pain points you need to close.

You should have an articulated WHY already, some call it an elevator pitch, whatever, essentially it is your value proposition. All you are doing in the next 1-2 minutes is aligning their needs to your value proposition. Make notes like crazy in the first 1-2 minutes, listen to what made them excited and what they weren't interested in. Close the gap they currently have with your expertise both of the product, its benefits and the highlighted pain points.

The last minute of a call should be ABC - Always Be Closing - I jest of course, as you may well not be able to close the call, but you should have valuable insights that need to be articulated or room for further follow up, outline exactly what that is and if you are more comfortable, do so face to face, you will be armed with much more knowledge now.

You said your phone manner is appaling, or something along those lines, then practice. If this is a real tangible opportunity for your business, practice it. Accept that you will fail in it sometimes, but have a plan and execute on it. Critically write down after what you can improve and focus on that for the next call. Reflective writing is an arduous but powerful tool, streamline it to your benefit.

If you don't have a clear elevator pitch, or WHY for this product or service, practice that too. On people, in the mirror, in your head, always. It sounds super cheesy, but it works.