high-pressuring?
What is BT Web Clicks?
BT Web Clicks is a search marketing service for your website or online shop. This service creates your business' very own sponsored links on both major and local search engines, such as Google and Yahoo, in order to drive relevant leads through to your site through carefully chosen keywords.
Who will benefit from BT Web Clicks?
Your website is the first step in getting your business online, but how are people looking for your type of products and services going to find you if they don't know you exist?
Many people start researching through search engines for both local and national suppliers - so whether you're a local business such as a florist, takeaway restaurant, or hairdresser looking for local customers, or a specialist mail order company selling nationally BT Web Clicks can help.
What do I get?
Getting visitors to your website is the first step in getting a paying customer so promoting your site in the right place is vitally important. Search marketing is a proven way of generating leads directly from both major and local search engines, however getting it right and running a search marketing campaign to generate quality leads can be both time consuming and costly.
With BT Web Clicks you get the opportunity to use expertly chosen keywords and professionally written advertising copy that are all relevant to your business. This helps ensure that the visitors that come to your website using a sponsored link are looking for the products or services that your business supplies, and more likely to become your customer.
What is BT Web Clicks?
BT Web Clicks is a search marketing service for your website or online shop. This service creates your business' very own sponsored links on both major and local search engines, such as Google and Yahoo, in order to drive relevant leads through to your site through carefully chosen keywords.
Who will benefit from BT Web Clicks?
Your website is the first step in getting your business online, but how are people looking for your type of products and services going to find you if they don't know you exist?
Many people start researching through search engines for both local and national suppliers - so whether you're a local business such as a florist, takeaway restaurant, or hairdresser looking for local customers, or a specialist mail order company selling nationally BT Web Clicks can help.
What do I get?
- Keyword generation - our team of experts analyse search engines and choose the keywords that are going to generate you relevant leads to your site.
- Advertising text - we use professional online copywriters to create a text ad for your website to attract customers.
- No admin - our automated systems connect directly with the search engines to bid on keywords and upload your sponsored links.
- Fixed budget - you choose the budget so you know exactly what you will spend each month, all backed by a guarantee.
- Leads direct to your door - when a customer clicks your sponsored link they go straight through to your website and not through any other online directory.
Getting visitors to your website is the first step in getting a paying customer so promoting your site in the right place is vitally important. Search marketing is a proven way of generating leads directly from both major and local search engines, however getting it right and running a search marketing campaign to generate quality leads can be both time consuming and costly.
With BT Web Clicks you get the opportunity to use expertly chosen keywords and professionally written advertising copy that are all relevant to your business. This helps ensure that the visitors that come to your website using a sponsored link are looking for the products or services that your business supplies, and more likely to become your customer.
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From the description posted it sounds like they're offering PPC management.
IMO, it seems an odd service for a telephone company to offer.
Steve
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Agreed Steve, the 'stick to what you know' principle should apply me thinks. Great infrastructure for providing reliable telephone calls but ppc management? hmmm
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S
Steve2507
- Original Poster
- #9
Sorry, can't agree with that.
I was watching a programme about one of the Dragons Den mob (terrible for names so can't remember his name) and when he was asked the question "what experience in this area do you have?" about a new venture he answered "none". The follow up question was then something like "well how on earth are you going to make it work?" His answer was simple "I can read a business plan so I think it is viable, so will put the money into it and buy in the expertise."
just because a company doesn't have the in house expertise and knowledge doesn't mean they can't bring in staff who do have that expertise and knowledge.
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I think it will depend on who they hire to do the work.
IMO, it's a major plus for a PPC manager to have a sales / direct marketing / entrepreneurial background.
When you've spent your own money on marketing your own business, you understand what your clients are going through when they're buying PPC clicks.
Also, I don't like the idea of a PPC management company where the sales people have never managed a PPC campaign and where the work is divided amongst a group of people, each of whom can put the blame on others if things go badly.
I can see the sales people being desperate to close as many prospects as possible.
This is a major no-no in PPC. They should be turning down people with sites that don't convert (or are unlikely to convert).
But, to do that, you've got to have coalface experience of seeing conversion rates of different sites and working out why some sites do well and others struggle (plus testing different site changes to find out what increases conversion).
If the sales person hasn't done that, how does he know who he should be closing? And, if he's not the one who'll be managing the campaign, would he really be that bothered if the campaign isn't profitable?
Just my 2p,
Steve
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Hmmm, if they're intelligent they'd do a mixture of both - PPC and advertising across bt digital properties. Some of those BT portals for their broadband services have high user #s. Anyhow, Yell run a nice line in making money from running online marketing for people (they call me up on a weekly basis, yeesh) so BT are probably getting into the act too.
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M
Mattonella Tile Studio
- Original Poster
- #14
Waste of time. It was basically google adwords but over 12 different search engines.
Also expensive. It is £1 per click, I'm currently averaging 9p per click.
The guarantee was that they'd get you 480 clicks for £480. If they only got you 450 clicks they only billed you £450.
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Ha Ha Ha!
Really?
So, their "guarantee" is that they'll only charge you for the clicks they get you, not the ones they don't?
i.e. the exact same guarantee you'd get if you used google adwords direct.
If they're using that as a selling point, I wonder what sort of prospects they're going after...
... because marking up click costs by 1,000% or more and claiming to add value with guarantees that seem to only promise basic business honesty isn't going to win over savvy site owners...
Steve
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D
Deleted member 56063
- Original Poster
- #17
I am very unhappy with this service - and am trying to get informaton from them to enable me to see if in fact thay have generated any of the claimed clicks. I was completely clear this was a PPC service and was told that the trafic would be analysable. But the state for visits do not stack up - e.g. the service states that we got 197 Yahoo clicks yet logfiles analysis for same period for my whole site was 45 visits for yahoo.
You may be interested in others experiences too - google the following and you should fine them (not allowed to post links)
hallam webclicks
hm2k webclicks
I continue to challenge them
Christina
You may be interested in others experiences too - google the following and you should fine them (not allowed to post links)
hallam webclicks
hm2k webclicks
I continue to challenge them
Christina
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After months of complaining to BT Webclicks that they werent delivering what they had promised, I passed it over to a solicitor to deal with. BT's legal dept wrote back saying they accepted that they hadnt met their obligations, and the contract is cancelled. Unfortunately it cost me around £400 for a solicitor.
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I have just had the rep in about Web Clicks....I have told him that I didnt like the sound of it and from reading the above, I have been right to be cautious...it is flowered up to be something that people could manage themselves - but they make it out like it is qualified lead generation - which it def isnt!!!!!
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I've had the rep in too.
Nice guy, and after listening to his webclicks pitch and asking loads of questions (£1 per contact [a contact = a click, phonecall, text or email] unlimited keywords), he offered us a free website as part of the deal: completely free - designed, hosted, domain with links to the shopping basket on the main site.
I sent him away saying only that we needed to think about it, and would let him know in a week or so (he was insisting on a decision by the end of the day). Within 10 minutes he'd phoned us saying he could offer everything we'd discussed, but WITH a 40% discount!
We think we're getting pretty good at our PPC so there's no advantage to us of his service, but this sudden 40% discount really makes me doubtful. He'd have taken our 100% like a flash, if we'd been a bit softer!
Nice guy, and after listening to his webclicks pitch and asking loads of questions (£1 per contact [a contact = a click, phonecall, text or email] unlimited keywords), he offered us a free website as part of the deal: completely free - designed, hosted, domain with links to the shopping basket on the main site.
I sent him away saying only that we needed to think about it, and would let him know in a week or so (he was insisting on a decision by the end of the day). Within 10 minutes he'd phoned us saying he could offer everything we'd discussed, but WITH a 40% discount!
We think we're getting pretty good at our PPC so there's no advantage to us of his service, but this sudden 40% discount really makes me doubtful. He'd have taken our 100% like a flash, if we'd been a bit softer!
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I would like to introdude myself as someone who knows first hand how the BT web clicks + campaign works, as we have several contracts with this service and it works well for us which we refer to other businesses in the Southeast and to our BT rep.
BT Webclicks is based on the PPC click campaign process and is derived from Google Adwords in essence. The service combines many different elements of internet PPC.
BT Web Clicks is a new advertising proposition which offers small businesses advertisers media exposure via a range of sources to deliver a Guaranteed package of 'contacts' (clicks and calls). Customers choose a contacts package with a sales person for a 12 month term. For a fixed monthly fee, BT Web Clicks places priority listings on BT Exchanges and Google, Yahoo and Bing; and a few smaller search engines which BT now own which are: UFindUs, SmileUK and MoreUK to fulfil the customer's contacts package.
Advertisers can track the performance of their contacts package via monthly analysis and a performance guarantee applies across the minimum contract term (12 months) with a credit or refund policy for contacts not delivered (money back guarantee.)
Our business was in Tier 3 on one package and T1 on another. This at first seems a bit confusing until you understand the logic behind what the tiers are and costs etc.
Tier 5 - Mortgage Companies, Accident Claim Experts etc
Tier 4 - Call Centres, Debt Collection, Casinos etc
Tier 3 - Kitchen Design and Installation, E-Commerce, Energy Saving Consultants
Tier 2 - Plumbers, Double Glazing Installation, Car Body Repairs, Computer Services
Tier 1 - Garage Doors, Golf Shops, Sign Makers, Vets, Water Sports
The main reason for the tier policy is to make it as cost effective as possible for both parties as BT give you unlimited keywords to run your campaign for the full 12 months.
Instead of paying for every word that you add to your campaign a fixed cost is put in place, so that you do not let it run your business which we did with Google Adwords.
The Tier policy allows for a straight forward cost and click process worked out as an average cost over the year. We think BT are taking a bit of a gamble on this service as we have 80+ keywords on each campaign we are running which cannot be cost effective for BT buying from Yahoo, Bing and Google.
I see on the other forums people ranting about paying £15.00 for a contact etc, well the system they use actually makes good business sense to us, as we know what we pay all year round and it does not fluctuate every day like other PPC campaigns.
Tier 5 - £10 a contact//click - Mortgage Companies etc
Tier 4 - £15 a contact//click - Debt Collection etc
Tier 3 - £3 a contact//click - Kitchen Design and Installation etc
Tier 2 - £2 a contact//click - Computer Services etc
Tier 1 - £1 a contact//click - Sign Makers, Painters etc
So from here you can see how it all works.
We have a Tier 3 package with Mobile Phone Shops for 1200 contacts for the year and the cost is £3600. We pay the whole lot on 12 months Direct Debit and our costs are spread evenly every month, BT manage the whole solution so we can run our business. They email us every month telling us how the campaign is working.
Our second business is in a Tier 1 campaign and we pay a 480 contacts package, so 40 contacts a month in the Yacht industry sector. This is not a huge part of our business as the profit is not very high, unlike the Mobile phone shops.
The consultant we had was a former website designer before joining BT, so we were very lucky to have someone who understood the processes behind the service 100%.
Packages start from £480 and go upto £72k - If you want to know more or you want a consultation you should contact our sales consultant to learn more.
Many thanks for reading, listening and allowing us to offer our opinions.
BigBalls.
BT Webclicks is based on the PPC click campaign process and is derived from Google Adwords in essence. The service combines many different elements of internet PPC.
BT Web Clicks is a new advertising proposition which offers small businesses advertisers media exposure via a range of sources to deliver a Guaranteed package of 'contacts' (clicks and calls). Customers choose a contacts package with a sales person for a 12 month term. For a fixed monthly fee, BT Web Clicks places priority listings on BT Exchanges and Google, Yahoo and Bing; and a few smaller search engines which BT now own which are: UFindUs, SmileUK and MoreUK to fulfil the customer's contacts package.
Advertisers can track the performance of their contacts package via monthly analysis and a performance guarantee applies across the minimum contract term (12 months) with a credit or refund policy for contacts not delivered (money back guarantee.)
Our business was in Tier 3 on one package and T1 on another. This at first seems a bit confusing until you understand the logic behind what the tiers are and costs etc.
Tier 5 - Mortgage Companies, Accident Claim Experts etc
Tier 4 - Call Centres, Debt Collection, Casinos etc
Tier 3 - Kitchen Design and Installation, E-Commerce, Energy Saving Consultants
Tier 2 - Plumbers, Double Glazing Installation, Car Body Repairs, Computer Services
Tier 1 - Garage Doors, Golf Shops, Sign Makers, Vets, Water Sports
The main reason for the tier policy is to make it as cost effective as possible for both parties as BT give you unlimited keywords to run your campaign for the full 12 months.
Instead of paying for every word that you add to your campaign a fixed cost is put in place, so that you do not let it run your business which we did with Google Adwords.
The Tier policy allows for a straight forward cost and click process worked out as an average cost over the year. We think BT are taking a bit of a gamble on this service as we have 80+ keywords on each campaign we are running which cannot be cost effective for BT buying from Yahoo, Bing and Google.
I see on the other forums people ranting about paying £15.00 for a contact etc, well the system they use actually makes good business sense to us, as we know what we pay all year round and it does not fluctuate every day like other PPC campaigns.
Tier 5 - £10 a contact//click - Mortgage Companies etc
Tier 4 - £15 a contact//click - Debt Collection etc
Tier 3 - £3 a contact//click - Kitchen Design and Installation etc
Tier 2 - £2 a contact//click - Computer Services etc
Tier 1 - £1 a contact//click - Sign Makers, Painters etc
So from here you can see how it all works.
We have a Tier 3 package with Mobile Phone Shops for 1200 contacts for the year and the cost is £3600. We pay the whole lot on 12 months Direct Debit and our costs are spread evenly every month, BT manage the whole solution so we can run our business. They email us every month telling us how the campaign is working.
Our second business is in a Tier 1 campaign and we pay a 480 contacts package, so 40 contacts a month in the Yacht industry sector. This is not a huge part of our business as the profit is not very high, unlike the Mobile phone shops.
The consultant we had was a former website designer before joining BT, so we were very lucky to have someone who understood the processes behind the service 100%.
Packages start from £480 and go upto £72k - If you want to know more or you want a consultation you should contact our sales consultant to learn more.
Many thanks for reading, listening and allowing us to offer our opinions.
BigBalls.
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