Blog marketing
- Thread starter marsmmmm
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And who specifically is your target market for these products/services? What is your objective in having a blog are you trying to use it to sell?
Why would they want to visit/engage with your blog?
Who are your competitors and what are you offering that they don't?
How do you know a blog is a good channel for you to use to reach your target market?
If you want to drive traffic you need to invest in advertising and becoming known as an expert in your field on relevant forums, social media spaces and specialist websites.
If you want to engage your target market through your blog and drive them to your products/services you need to have a reason for them to want to return to your blog/buy.
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Establish your small blog by creating content in which will benefit your target audience then share in your networks like social media.
How "home upgrades" will benefit the users?
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M
Mollie Rhodes
First focus on creating unique content that give readers a value.
Second promote it on your social media networks, you can also use some bookmarking channels like scoopit, Tumblr, Pinterest, Mix
Send emails to your subscribers about your new blog
Send emails to them who are mentioned in your blog post.
Second promote it on your social media networks, you can also use some bookmarking channels like scoopit, Tumblr, Pinterest, Mix
Send emails to your subscribers about your new blog
Send emails to them who are mentioned in your blog post.
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Find similar people with similar amounts of readers and share each others content, tips, recommendations, etc.
Work together, don't just do it for links or search engine purposes, do it well, be the best and a % of their regular readers, viewers will also become yours.
Don't bother if you're not going to be one of the best in the field you are writing about though.
Work together, don't just do it for links or search engine purposes, do it well, be the best and a % of their regular readers, viewers will also become yours.
Don't bother if you're not going to be one of the best in the field you are writing about though.
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A
Adam Kirk
The main thing to remember with a blog is that its job is to firstly bring relevant traffic from Google and secondly to convert that traffic to the next stage of your funnel, whether that's a purchase, catalogue download, or email address capture.
I've done SEO for many businesses whose blog posts are all about the industry award they won or the latest job they completed - sadly, nobody cares about that! And because nobody is searching for that information, posts like that never bring traffic to your site from Google!
With that in mind, only write posts that answer typical questions that your customers are likely to ask. In your industry they might be asking 'how much does it cost to install solar panels', 'what is the payback period for solar panels', etc.
Some of these are very competitive questions which makes it hard for a new website to rank highly in Google for them, however there will be less competitive questions related to your industry that are easier to rank for. Target these early to start generating a flow of traffic to your site.
As an example, I did a quick bit of research and found that 'how much do solar panels cost' is much more competitive than 'how do I pigeon proof my solar panels'. If mine were a new/young website, I'd be targeting questions like the pigeon-proofing one.
Whatever you target, always write helpful, comprehensive posts answering these questions and make sure to include a call to action (CTA) to have the reader move along your sales funnel, otherwise there was no point to writing the post to begin with.
Just know that blog posting is highly effective at bringing relevant traffic to your business website but it takes time and effort to get going and it only works if you give the information your audience is searching for.
Best wishes!
I've done SEO for many businesses whose blog posts are all about the industry award they won or the latest job they completed - sadly, nobody cares about that! And because nobody is searching for that information, posts like that never bring traffic to your site from Google!
With that in mind, only write posts that answer typical questions that your customers are likely to ask. In your industry they might be asking 'how much does it cost to install solar panels', 'what is the payback period for solar panels', etc.
Some of these are very competitive questions which makes it hard for a new website to rank highly in Google for them, however there will be less competitive questions related to your industry that are easier to rank for. Target these early to start generating a flow of traffic to your site.
As an example, I did a quick bit of research and found that 'how much do solar panels cost' is much more competitive than 'how do I pigeon proof my solar panels'. If mine were a new/young website, I'd be targeting questions like the pigeon-proofing one.
Whatever you target, always write helpful, comprehensive posts answering these questions and make sure to include a call to action (CTA) to have the reader move along your sales funnel, otherwise there was no point to writing the post to begin with.
Just know that blog posting is highly effective at bringing relevant traffic to your business website but it takes time and effort to get going and it only works if you give the information your audience is searching for.
Best wishes!
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Doesn't have to be. There are lots of ways to market a blog. And a blog post doesn't have to be part of a sales funnel.
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No, facebook works by showing you posts that will make money.
If you post on your website and article about blue widgets and share on facebook your followers might see your post. If your followers are your mum and mates down the pub that won't care. If it's a business page the followers of your business might glance at share and move on. The chances of anyone clicking on the link and actually reading your article is minuscule. Consider that someone may be following hundreds of people and businesses, your post might not even end up in their feed (because FB filters what people see).
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Firstly create a structure you will use for all blogs, establish how many blogs you are wanting to make and the topics you will cover.
A good starting layout would be
1)Introduction
2)A question - engages readers to continue reading
3) All your following paragraphs of content surrounding your topic of choice - be unique, include statistics and examples to back up your info.
4)After all of the paragraphs and images, create a conclusions - this has to be strong as its proven that a lot of users go to read the conclusion first then go back to reading the blog if they think your information will be valuable.
5)Have a signup link to subscription or emails etc
The main thing is to stick to a structure and find what links to your business and works well. Be informative but also interesting and not overly formal. This is a blog not a strict information pack.
You also want to make sure the paragraphs are easy to skim read as a lot of people don't want to spend ages reading the blog properly and want some quick tips. If your content isn't focused on key and clear information then you are likely not going to gain traffic (or even potential conversions).
The goal is to make potential customers from these readers, and hopefully see them return for other blog posts and eventually invest
Hope this helps anyone!
A good starting layout would be
1)Introduction
2)A question - engages readers to continue reading
3) All your following paragraphs of content surrounding your topic of choice - be unique, include statistics and examples to back up your info.
4)After all of the paragraphs and images, create a conclusions - this has to be strong as its proven that a lot of users go to read the conclusion first then go back to reading the blog if they think your information will be valuable.
5)Have a signup link to subscription or emails etc
The main thing is to stick to a structure and find what links to your business and works well. Be informative but also interesting and not overly formal. This is a blog not a strict information pack.
You also want to make sure the paragraphs are easy to skim read as a lot of people don't want to spend ages reading the blog properly and want some quick tips. If your content isn't focused on key and clear information then you are likely not going to gain traffic (or even potential conversions).
The goal is to make potential customers from these readers, and hopefully see them return for other blog posts and eventually invest
Hope this helps anyone!
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All content should have a purpose, especially if you are running a business.
Creating good content takes time and effort. If your blog post isn't part of the sales funnel, what's its purpose?
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Support information.
For example: you sell widgets and you have a blog post on how to mount your widget on a sprocket. Or you sell plants and you have a blog post showing someone's garden because it looks nice.
I wrote a blog post on how to set up a plugin. It's only value is to inform existing users on how to do something. The product has already been sold - this is supporting info written to save me time answering emails.
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and you wouldn't consider those kind of posts part of your sales funnel? I understand that they are targeted at people who have already purchased (in the instance about the plugin) but people who are considering purchasing could also see that and be influenced by it (unless it's only available after a purchase but then, it wouldn't be on your blog, right?).
The one about gardens would definitely be part of the funnel, just more at the awareness level, imo
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I sell a product
I also have loads of blog posts providing information relating to the product, guidelines, faq, regulations, best practise, etc.
These posts have links from BBC, .gov, various council websites, fact sheets, sources for fact sheets, forums, etc.
None of these sites would link to a product page (forums maybe).
OK, the information pages are really there to help sales, but their prime goal is so that my site is seen as trusted and authoritive on the issue/product/service
I also have loads of blog posts providing information relating to the product, guidelines, faq, regulations, best practise, etc.
These posts have links from BBC, .gov, various council websites, fact sheets, sources for fact sheets, forums, etc.
None of these sites would link to a product page (forums maybe).
OK, the information pages are really there to help sales, but their prime goal is so that my site is seen as trusted and authoritive on the issue/product/service
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No, not really. 90% of my traffic comes directly to the homepage and from there to the various resources. Very few people even visit the blog. Most of the time when I get an enquiry I point them to the relevant blog post. So for me it's more like a KB than anything else.
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