Been there seen that with woocommerce and shopify and came off them pretty quickly.
I only use 2 ecommerce platforms these days - and the main is
ecwid - there used to be the saying you cant be in 2 places at once - with ecwid - that is totally not the case. Set it is very easy , using wordpress is even easier.
BUT then you are given 5 or so lines of html code. Copy that into any website / webpage and your fully functioning shop will appear.
And the killer bit is - it integrates directly into facebook - so facebook users never have to leave their facebook session. Which is probably why ecwid is the top ecommerce app on facebook.
Absolute no brainer - and it's free for 10 products , it is then something like £10 a month.
That covers the hosting, the security, he upgrades, new features, new payment gateways - compare that to hosting it yourself, you look after the upgrades, the security patches. In one of my niches - facebook ads work extremely well.
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