Best marketing books

[student]

I am going for 1 month to vacation and I need something for reading. Can you recommend me good marketing books please. I would like to get names of bestsellers and other famous books. Can be also about selling letters or other book regarding marketing.

Thank you

 

[directmarketingadvice]

Try these:

Ogilvy on Advertising - David Ogilvy

My life in Advertising - Claude Hopkins

Jay Abraham's book

The Ultimate Sales Letter by Dan Kennedy is a decent introduction to writing sales letters.

Steve

 

[Dawg]

Have a look at http://blog.guykawasaki.com/ and scroll down the right hand side to get to his list of books. Read the whole blog site as well, it only started in Jan I think. Even tho' not strictly applicable to only marketing, it has I think some of the best business advice I have seen; certainly as good, and much broader and up to date than David Ogilvie, who I also rate.
Seriously clever guy; one of the inner core who made Apple happen, now a hi-tech venture capitalist and all round clever good chap.

 

[Dawg]

Have a look at http://blog.guykawasaki.com/ and scroll down the right hand side to get to his list of books. Read the whole blog site as well, it only started in Jan I think. Even tho' not strictly applicable to only marketing, it has I think some of the best business advice I have seen; certainly as good, and much broader and up to date than David Ogilvie, who I also rate.
Seriously clever guy; one of the inner core who made Apple happen, now a hi-tech venture capitalist and all round clever good chap.

 

[Dawg]

oops! pressed twice. Well I said it was really really good.

 

[WakingDragon]

Can definitely recommend Ogilvy.

 

[mumper]

The Guerrilla Marketing series by Jay Conrad Levinson.

 

[Real World Hypnotherapy]

Think and Grow Rich
The 1 minute series
anything by Brian Tracy

 

[WakingDragon]

Yeah - I have read Advanced Selling Techniques by Brian Tracey and it is very good.

 

[10Yetis]

hmm... so many books. How long you going for?

Some of my faves,

E-Tales by Matt Beumont - Not exactly a marketing or ad book, but a funny way of getting an insight into how the industry works

Andrew Griffiths, very good - Ways to market your business

Common Sense Direct Marketing - Drayton Bird

Viral Marketing - Russell Goldsmith - dated now but the principles still work

For the PR side, rather than read a formal text book, read something like Piers Morgans - The Insider, very good depiction of the journo world.

One book I had recommended to me was "Selling the Invisible" by Harry Beckwith. I am currently reading this and whilst the example he uses are good, so far it is all the usual stuff of applying a bit of common sense rather than giving a deep insight. saying that I am only half way through it and cannot give a detailed summary.

Happy reading

 

[Quentin]

This maybe an old thread but if anyone would like a good ebook on pay per click and SEO we are giving away legendary internet marketer Brad Callen's ebook for free. It is pack full of useful tips that we use with our clients. You can down load it from here:

Free pay per click and SEO eBook.

Happy internet marketing!

Quentin

 

[hgv]

Can definitely recommend Ogilvy.

If, it is possible. That it is exactly better at him to read. I the beginner.

George