- Original Poster
- #1
In years gone by, you could buy cheap and cheerful links from any old directory, article site, social bookmarking, etc and get away with it.
The Google algorithm has shifted and now it pays to assess sites before you guest post or buy a link.
Here's a couple of simple tips about backlinks to avoid.
Rule #1 - if it has a ton of topics unrelated to your sector, run the other way.
Example... Your site is about women's clothing. Ideal sites for you would be ones that have content about women's clothing, possibly accessories, or clothing for men and children.
Building backlinks from sites that have Mumbai real estate, vaping e-liquid, how to get rich from bitcoin, or other completely unrelated content is not going to accomplish what you seek.
Rule #2 - if it has great authority, but terrible trust, exit stage right (run).
Cheap backlink sites will flaunt their authority, which they may have picked up with paid homepage links from elsewhere, or the domain had authority and was dropped before they picked it up.
Trust Flow is something that erodes quickly when sites sell links, and indiscriminately place dofollow links to untrustworthy sites. Poor editorial control is how trust goes in the toilet.
Example... A site has authority of 50 but trust of 15. That disparity is a clear sign that the site links to anyone and that a link from them may give you a boost, or drag you down with it.
Links with high authority and low trust, when combined with more of the same, tend to make website rankings volatile. They bounce, or yo-yo, up and down, not settling in a good place for long.
Conclusion
If you want stable rankings gain, build at a moderate velocity, on highly relevant sites, which have similar trust/authority scores.
There's hundreds of other tips, from geolocation to nofollow and unlinked mentions. Sorry, but that'll come later.
The Google algorithm has shifted and now it pays to assess sites before you guest post or buy a link.
Here's a couple of simple tips about backlinks to avoid.
Rule #1 - if it has a ton of topics unrelated to your sector, run the other way.
Example... Your site is about women's clothing. Ideal sites for you would be ones that have content about women's clothing, possibly accessories, or clothing for men and children.
Building backlinks from sites that have Mumbai real estate, vaping e-liquid, how to get rich from bitcoin, or other completely unrelated content is not going to accomplish what you seek.
Rule #2 - if it has great authority, but terrible trust, exit stage right (run).
Cheap backlink sites will flaunt their authority, which they may have picked up with paid homepage links from elsewhere, or the domain had authority and was dropped before they picked it up.
Trust Flow is something that erodes quickly when sites sell links, and indiscriminately place dofollow links to untrustworthy sites. Poor editorial control is how trust goes in the toilet.
Example... A site has authority of 50 but trust of 15. That disparity is a clear sign that the site links to anyone and that a link from them may give you a boost, or drag you down with it.
Links with high authority and low trust, when combined with more of the same, tend to make website rankings volatile. They bounce, or yo-yo, up and down, not settling in a good place for long.
Conclusion
If you want stable rankings gain, build at a moderate velocity, on highly relevant sites, which have similar trust/authority scores.
There's hundreds of other tips, from geolocation to nofollow and unlinked mentions. Sorry, but that'll come later.
