B2B Commission only sales

[PaulMMH]

We are looking to potentially hire 1 or 2 sales individuals to promote membership of our website mymobilityhub. We aim to offer a healthy commission payment. Our annual membership is only £99 per annum and we intend to pay suitable sales people 50%.

Our logic behind commission only payments are.

1. A small target of 10 new members per week.
2. Very flexible working hours to suit people that need to work from home.
3. Sales generated by any medium that suits an individuals skills. Telephone, email, social media or affiliate marketing.

Please let us have your thoughts and experiences, has your business has gone through a similar scenario?

Kind regards

Paul

 

[billmccallum1957]

What's in it for the customer?

I can see how a customer for mobility products might be interested, but what's the attraction for the business customer?

What's the reach of the site? How many unique visitors, what's the conversion rate?

How much has it grown, month on month, since 2015?

What sales levels have been achieved?

 

[PaulMMH]

Hi Bill

I think you have answered one of your questions yourself. If you think it would be useful for a potential customer of mobility products and services. Then it must be good for a business in this sector to advertise, promote themselves with articles and videos with us.

Here is some feedback from a business member.

'We believe My Mobility Hub is an excellent way to market our award-winning mobility scooters, wheelchairs and wheelchair powerpacks. It provides a diverse and comprehensive range of information regarding assistive products, mobility news and case studies. The site generates healthy traffic to our website and helps with our organic rankings. We would recommend the site to all other mobility product suppliers and manufacturers.”

Tim Ross, TGA National Sales Manager

We do not have any stats as far back as back as 2015, we only launched for beta testing in 2016 but our unique traffic is growing monthly. It will snowball as more members join and add content. The platform software is designed around SEO from new activity.

Thank you for responding to my post so quickly.

Kind regards

Paul

 

[TheGaffer]

Hi Paul,

What is in included in the annual membership ? I presume the directory listing, but can they post articles etc when they want or is this charged extra.

Also, what percentage of the £99 are you looking to pay the sales agent ?

 

[PaulMMH]

Hi, yes members can post as often as they wish, products, video's, blogs and articles. We will also SEO the new members listing for them, generating more traffic, quickly.

Everything is included in the £99 Membership fee. Sales agent receives 50% of the £99 subscription.

We do not have time to sell memberships ourselves and we would like to see the site grow. That is why we are offering 50% it should keep a sales agent interested.

Premium and Fully Loaded Offer

• £99 per year
• Best Value & Results
• Searchable Business Profile
• Unlimited Categories
• Accept and View ALL Enquiries FREE
• List Unlimited Products
• Unlimited Classified Ads
• Link To Your Website(s)
• Up To 3 Branches (Locations) with different emails. Contact us for discount on larger numbers.
• Unlimited Company/Product/Info Videos
• Post Unlimited Jobs
• Add Phone Number(s)
• Links to Your Social Networks
• Receive & Invite Reviews
• Publish Articles
• Any content you add is shared with our 18,000 followers on social media
• Pay with any Debit or Credit Card Via Stripe.com

Thanks
Paul

 

[billmccallum1957]

Thank you for responding to my post so quickly.

Kind regards

Paul

You're welcome, but you didn't answer any of my questions...

How many unique visitors?

what's the conversion rate?

How much has it grown, month on month, since it became live?

What sales levels have been achieved?

Any potential customer is going to ask these questions, so your sales team need to know the answers, without them, the closure is going to be close to impossible.

 

[TheGaffer]

Paul, I have sent you a private message

 

[PaulMMH]

Bill

In the year to date, we have collected 342 members (without marketing) these members average 5 new leads/contacts per month, for services. Sales enquiries/re-directs to websites are far higher. Companies have already approached us to promote their products on a commission basis, where we do the work for them. A nice position to be in, hence we do not have time to sell memberships in house.

The site in it's very nature is designed to grow organically = more content added, more interaction. Ask me to explain how its does this, I won't tell you. Also add to that any new content that is added gets full SEO, then shared with our followers of 20k plus on social media.

Any unique visitors are people looking for a service or solution NOT to sign up as a paying member. Its not as though a sales agent would be selling yellow pages (other directories are available of course), we are selling a full suite of online marketing tools for less than £2 per week.

New products/ideas do not get to market with sales agents closing on the last years figures and historical sales of product. It's called selling features and benefits.

For an annual fee of £99 members can post unlimited products, coupons, special offers, press releases, job adverts, videos, promotional articles and more. What's more, the listing will have contact numbers, contact forms, social media links and is fully optimised for search engines. Which we update daily.

£99 per annum is an opening offer for the first 1000 members. After this our prices will be in line with other directories that charge more for less.

I hope this answers most of your questions.

Kind regards

Paul

 

[SALESSALESSALESSALES]

You might run into the issue where you burn through all potential contacts with your limited offer then try and sell to them for more later and they tell you to get lost expecting the discount.

In your position i would not offer a flat 99 quid deal, i would offer it at 250 / 350 or whatever you ultimately want to sell at and let the salesperson bring it down to 99 minimum if they must, allowing them to earn more each sale and you too.

Introductory discounts that stick around for too long will ruin your chances of finding proper customer later, face it, anyone can give it away, you need to sell it for what it is worth or you are not really proving anything.