Avoiding Keyword Stuffing In Title Tag

[Kinderpods]

I am trying to avoid issues which may be seen as Spam for my title tags so would like your advice.

If I had a title tag that went something like

100% Cotton Towels - BrandX Cotton Towels Blue, Red & Green in Stock

And the key phrases I was trying to rank on SERPS for are

100% Cotton Towels
BrandX Cotton Towels

Would the fact that I had used the words Cotton Towels twice be seen by the SE as spam

Thanks

 

[iArtist]

I am trying to avoid issues which may be seen as Spam for my title tags so would like your advice.

If I had a title tag that went something like

100% Cotton Towels - BrandX Cotton Towels Blue, Red & Green in Stock

And the key phrases I was trying to rank on SERPS for are

100% Cotton Towels
BrandX Cotton Towels

Would the fact that I had used the words Cotton Towels twice be seen by the SE as spam

Thanks

I doubt it but I also don't think you need to repeat the word cotton as you already have the word in title so a search engine would pick up the phrase as the phrase exists within your title.

Do a search yourself to see what comes up, that's the best way to know what route to take re keywords and content.


Meanwhile if use Google keyword checker tool, you'll see those phrases aren't searched much (if at all) so whya re you targetting them?
https://adwords.google.com/select/KeywordToolExternal

Read my tips here re writing seo content
http://creativeblogger.org/how-to-write-for-the-internet-seo-tips/

 

[fisicx]

Why not use:

100% cotton towels from brand x in red blue and green.

or

BrandX 100% cotton towels in red blue and green.

Better still, have two pages: one with 100% cotton towels and the other the Brandx cotton towels.

But to answer your question, your solution won't be seen as spam as does read OK, it just won't be as effective as a single use.

 

[Search Perfect]

In a word no, I've used a keyword twice before many times and it's never been a problem.

The title tag you have come up with makes sense and looks like its been written for humans not search engines. I think a third use of Cotton Towels would take it over the edge though.

 

[Kinderpods]

Thanks for the quick responses, from your responses and what I have read elsewhere I will use the keyphrases just once in the title tag - but I do have a further question along the same lines.

Do all the words of the keyphrase have to follow each other for example

does

brandx towels in red blue and green - 100% cotton

"rank" the same as

brandx 100% cotton towels in red blue and green

if I am trying to rank for 100% cotton towels and brandx cotton towels

All of the words are there but not in the order of either of my keyphrases


BTW - Unique Gift, I am just using brandx cotton towels as an example - it is not something I am expecting anyone to search for so don't worry that the keyword tool shows no searches

 

[fisicx]

Order of words is very important. The value of the keyword decreases from left to right. So if you don't mention brandX until word 7 then Google won't score it as highly as the word in position 1.

It's a bit of a balancing act so why not just follow the basic rule which is:

Build your site for people not the search engines.

 

[Kev Jaques]

As Graham said, put in the benefits people would expect of your towels, colour is not as important as softness, comfort etc.

 

[Kev Jaques]

Just remembered about Blackbushe market we have here, I would seriously go to a big market near you and listen to the sales patter from the guys selling towels. The seriously know how to shift towels to a crowd, plenty of tips to be had from that I reckon
Some great advice - cheap as chips

 

Why not use:

100% cotton towels from brand x in red blue and green.

well 1 reason not to use it /

Is that no one searches for it.

Earl

 

[fisicx]

No but they do search for cotton towels. Putting '100%' in front of it (or pure or egyptian or whatever) isn't going to make that much difference but it does improve readability.

In any case, there are some heavy hitters bucking for 'cotton towels' so going a bit longer tail means a lot less competition.

 

[Orange22]

You should only be targetting a max of two keywords per page of editorial. If you're trying to stuff more in the editorial becomes less effective. I suggest you write some more editorial.

 

[airforce1]

I think for homepage, you might want to target for more than one keywords. But for any inner pages, one keyword would be OK. So, shorter would be better in my own experiences.

Thanks,

 

[Kinderpods]

Thanks to everyone for the useful info - 1 keyword/keyphrase per page it is then!

 

[fisicx]

Thanks to everyone for the useful info - 1 keyword/keyphrase per page it is then!

No!

Write the page for people not the search engines. There is nothing wrong with multiple keywords on a page you just need to sort out the best for for your visitors. If brandX and 100% cotton are the same product then include both on the same page. Whay can then do is have secondary pages for the brandx product range and the pure cotton products.

As an example, I have one page that ranks highly for 7 different keyword combinations. If I had focussed on 1 keyword then that a lot of traffic I'd have lost.

 

[G. Lasagne]

But to answer your question, your solution won't be seen as spam as does read OK, it just won't be as effective as a single use.

So are you saying that having a keyword once in your title is better than having it twice in your title?

I thought keyword density was important or is that just in the content?

 

[fisicx]

So are you saying that having a keyword once in your title is better than having it twice in your title?

I thought keyword density was important or is that just in the content?

Keyword density is not important. All Google needs is a sincle occurance of a word or phrase in order to rank you. I get loads of visitors to page with a single phrase at the bottom of the page (not in the title or the headers) simple because it is relevant to a specific search.

What you can do is ensure the information flow is consisitent, simply repeating Newcastle at every opportunity isn't actually any use to a visitor, they already know where you are based because that's what they searched for. If however the main header (h1) described what you can do for the visitor then it will entice them to stay and maybe even pick up the phone.