Are blogs useful?

[zigojacko]

It seems a bit unfair to me that those who blog should get better returns than them that don't.

Most small business people I know would not have the time or desire to blather and blog about what they know, regardless of how helpful it is to their customers. Yet meet them face to face and the wealth of knowledge is amazing.

I also know many business people who are dyslexic and would never consider blogging. It seems a little unfair that those who blog could be more advantaged in achieving placement.

Nature of the new world order I suppose.

Establishing yourself as a leader or an expert in your field on the web should go hand in hand with running an online presence for your business. That's the point of digital channels.

If businesses don't want to do this or cannot, then there are professionals that specialise in these areas for these businesses to hire. If they fail to capitalise on those channels when their competitors don't, then that's loss of business for them.

I don't really see your point, your first two posts come across like you're expecting to reap the rewards of a website without putting any effort in or serving any value.

 

[Annoying Donkey]

It seems a bit unfair to me that those who blog should get better returns than them that don't.

I guess the world's an unfair place. Get over it.

And blogging isn't the only online marketing possibility.

 

[fisicx]

It seems a bit unfair to me that those who blog should get better returns than them that don't.

It's unfair that those who advertise get more business than those who don't
It's unfair that those who use flyers get more business than those who don't
It's unfair that those who invest in marketing get more business than those who don't

If you set up a website to generate new business then you need to invest time and money in making it work. Just like everything else in business. It's not about having a blog, it's about promoting your business.

 

[andygambles]

It seems a bit unfair to me that those who blog should get better returns than them that don't.

Most small business people I know would not have the time or desire to blather and blog about what they know, regardless of how helpful it is to their customers. Yet meet them face to face and the wealth of knowledge is amazing.

I also know many business people who are dyslexic and would never consider blogging. It seems a little unfair that those who blog could be more advantaged in achieving placement.

Nature of the new world order I suppose.

That is like saying it is unfair that those who work hard get more returns. You do not have to blog. You can just have good content or pay for advertising to get traffic.

 

[kris-london]

If youre a good writer then def for for a blog. SEO tactics are only helpful if the content is good!

 

[Elliottc26]

Interesting debate...

Small businesses who have a website and do not blog will struggle. That's the bottom line. The idea is that the larger your net, the more fish you can catch. It's content marketing.

Think of it as content with copywriting. It has to be useful, original content, but aimed at a keyword phrase, and geared to generate a response, being SEO-friendly. If your blog post is sharable (that's what social media is for!), then you're going to give your site:

1. Promotion
2. Domain Authority
3. PageRank
4. Better SERP positioning
5. Visitors
6. Customers
7. Income (the goal of all businesses)

How much is this worth to you? Forget about yourself as no one cares, and just concentrate on pleasing your target customer groups, enticing them, persuading them, giving them confidence in you as a business - serve the customer.

Imagine your targeted website and blog pulls in 5,000 quality visitors per month. And 3% convert. Plus the average spend is £150 per new customer. That's:

• 170 prospects per month
• Worth a potential £25,500 in gross sales
• 30% convert = £7,650 in gross sales per month (£91,800 per annum)

Guess what? As a small business, I'm blogging!! And I'll even pay for posts if needs be, and for a website that converts. Wouldn't you?

 

[InternetMarketingPlatinum]

How about forgetting about what Google wants for a minute and thinking about what your website visitors might be seeking?