Intresting, you presume to know so much about me?
I have studied Karate and kick boxing
I bought the uniforms for both and I can tell you I don't give a flying fig what the brand names were as long as the clothing was good quality, standard and looked darn good on me.
Meanwhile if you knew something about marketing and ecommerce, you'd know a name that is also a highly searched keyword phrase is a great way to draw in high volume traffic which IS the bottom line.
Making sales and hence profit is the name of the game, not having a swanky name.
Dogi = karate uniform and is also a highly searched phrase. That would be my option if it were me.
Meanwhile if
alliance, federation and clitoris or whatever it was you suggested aren't 'fake' sounding, I don't know what is.
lol, now now lets not get touchy just because i made a sweeping comment about knowledge!! The statement wasnt actually aimed at you directly, just a generalised comment aimed at people who arent familiar with the industry and wasnt meant to be a dig at all
Was just trying to make an excuse for my poor explaination of the 'scene' to people who might not know much about it and are trying to help!!
The reason Alliance, Federation etc were mentioned was because of the way he wants to develop this brand and take into the fight scene. He eventually wants to have a sponsored fight team with varying styles of TMA and MMA so the name was hopfully going to reflect a 'team, group, gang' mentality.
However your suggestion of clitoris fightwear might be a good one *yawn*!! But in all seriousness i did actually like the word Dogi, even if in the West we actually call it simply a Gi. However it sounds too much like Dogie and people might mistake the business for a dog business lol!!
Like ive said in my past posts, i agree with what your saying about choosing a name that is very search engine friendly and is a high searched keyword and ive already stated that this is being taken into consideration. However you also have to give it to me in regards to my reference to other global brands who picked their names NOT based on keyword popularity. I mean do you associate the word
Hayabusa with mixed martial arts or TMA??? no......yet they are probabaly one of the biggest names in fight orientated leisurewear turning over millions a year.
I think Simon-M brings a very valid comment to the table, the actual name is a relatively small part to the brand (and dont forget its not me strating this business im just trying to help a friend out). Even if the name has to set a tone with the people who will wear it, its the designs carried on the garments and also the quality of garments that will have a bigger imapct on sales.
I think if money was no object then the name might not be such an important issue, however due to working capitol being relatively small i think this is the reason more focus has been put on getting the name spot on, which you cant really blame my friend for.
I get the impression that once you get the name sorted your brand will be established and competeting. It won't be.
Far from it Simon-M, ive actually set up and ran a brand new clothing brand before so know all to well the issues involoved hence me getting involved and helping with the set up of this brand. But thanks for the warning
