Anyone feeling creative, brand name needed!

[Gord]

SBD Fightware (silent but deadly)

 

[Dave.F]

Flat Out

Ko kit

KickIt

 

[papverpoppies]

Some great names here guys so thanks a million for your creativity. Here's a few ive come up with and would appreciate your feedback:

Revenge Fightwear
Guerilla Fightwear (as in Guerilla Warefare)
Sparko Fightwear (as in knocked 'Sparko' out)
Collision Fightwear
Feud Clothing
Partisan Fightwear

Some of those to me come across as 'gang' names - and perhaps not the image your friend may be looking for.

Poppy

 

[mattley23]

I suppose you would need to see some of the main gloabl names in the same industry to get a good idea. Here's a selection of the better known brands in martial arts & mma:

Metal Militia Clothing
Warrior Fightwear
SilverStar
TapOut
Hostile Fightwear
Toe2Toe
Warrior Wear
Hitman
Full Contact Fighter
Affliction Fight Gear
Venum
Notorious Fightwear

The list goes on, and yeah they kinda do sound like gang names. But when you consider that alot of these brand names sponsor MMA fighters, or fight teams, exclusively, it does have the same kind of feeling as a 'gang' because there is alot of respect for the sponsor - the brand.

 

[papverpoppies]

I suppose you would need to see some of the main gloabl names in the same industry to get a good idea. Here's a selection of the better known brands in martial arts & mma:

Metal Militia Clothing
Warrior Fightwear
SilverStar
TapOut
Hostile Fightwear
Toe2Toe
Warrior Wear
Hitman
Full Contact Fighter
Affliction Fight Gear
Venum
Notorious Fightwear

The list goes on, and yeah they kinda do sound like gang names. But when you consider that alot of these brand names sponsor MMA fighters, or fight teams, exclusively, it does have the same kind of feeling as a 'gang' because there is alot of respect for the sponsor - the brand.

Point taken!

I do understand that 'branding' is ALL important - and a good name helps sell!

I think my comments about choice of names prove how difficult and maybe suicidal for any business concerned it would be, for a person with NO understanding of the sport/business to be asked to come up with a name.

Poppy

 

[mattley23]

Very true Poppy and i completely agree. However there has been some decent ideas on this forum, just suprised there is no martial arts or MMA fans on here, especially with how big the UFC is in the UK now??

 

[SusanP]

I suppose you would need to see some of the main gloabl names in the same industry to get a good idea. Here's a selection of the better known brands in martial arts & mma:

Metal Militia Clothing
Warrior Fightwear
SilverStar
TapOut
Hostile Fightwear
Toe2Toe
Warrior Wear
Hitman
Full Contact Fighter
Affliction Fight Gear
Venum
Notorious Fightwear

These names convey different qualities for the individual brand. Warrior, for instance, is a positive, possibly even metaphysical, concept (I associate it with the literary archetype), SilverStar is benign, Venum, Notorious, Affliction, Hostile and Hitman are anything but benign. TapOut and Toe2Toe sound as if they could be dance wear, to me.

Your friend needs to define his audience and their values and choose a name which resonates with them and his ambitions for the brand.

I quite like Guerrilla, as it is a word which has both positive and negative connotations - it depends whose side you are on! It is a stronger word than Partisan, which means much the same thing, because of the sounds in the word (they are all voiced sounds, whereas the P, T and S of partisan are voiceless ie the vocal cords do not vibrate when they are sounded - making them like a whisper).

A nit-picking point...Guerrilla can be spelled with one R or two Rs in English, but two Rs is by far the more common variant and Oxford, Collins and Chambers Dictionaries prefer it. If you go with this name, spell it with two Rs.

 

[Michelle Carvill]

Zenzo - or is that too Kenzo? Zen Zone - Zen Active - Zen Fit or simply Zen?

 

[iArtist]

I suppose you would need to see some of the main gloabl names in the same industry to get a good idea. Here's a selection of the better known brands in martial arts & mma:

Metal Militia Clothing
Warrior Fightwear
SilverStar
TapOut
Hostile Fightwear
Toe2Toe
Warrior Wear
Hitman
Full Contact Fighter
Affliction Fight Gear
Venum
Notorious Fightwear

The list goes on, and yeah they kinda do sound like gang names. But when you consider that alot of these brand names sponsor MMA fighters, or fight teams, exclusively, it does have the same kind of feeling as a 'gang' because there is alot of respect for the sponsor - the brand.

Nothing genius about these names, you'll find numerous similar suggestions on this thread, i suggested one with warrior in it for example.

We get the gist of the product, we don't need to be karate kids for that


Ah, another name

Mr Miyagi fight wear

 

[steve67]

Hi guys , a few more :

Left circle clothing ( sorry mr miagi !)

empty fist

if you have different styles of clothing , use the kung fu styles..ie,

monkey style
crane style
snake style
eagle style
doggy style..etc

drunkenmaster apparel

eagles shadow

silent but deadly !



will try and think of a few more...

Steve.....

 

[Bewdy]

Dragon clothing

 

[FizzyWilber]

Last Man Standing
Controlled Explosion

 

[Bri]

.. with most of you, however the best is dojo warrior, but I would jus shorten it to DOJO... its there already. Its not threatening, its not devisive and its representative of the sport in general.

And also to the marketeer who said that this is not the way to create a brand, well bahoo, remember the customer percetion rule, target audience etc.

 

[mattley23]

http://www.dojowarrior.com/

Already exists

 

[Bri]

damn. I thought that was a winner too

 

[oldeagleeye]

The name Jade gave you DOJOWARRIOR was quite frankly the best of the lot and I am not just saying that because she is my daughter. It is because it really does get the message across of the history of martial arts while at the same time being trendy and bang up to date.

I was a member of a martial arts club for many years for example. Club being the important word in this context - usually an old church hall. Now whatever the premises the initiated call it their Dojo.

The word Warrior too in the context of martial arts doesn't mean a National Front thug bashing some-one in the head. It means the ultimate in discipline and skill across all forms of martial art and is built into history. From Emperor Qinshihuang's Chinese Terrocata Warriors to the who many believe were the greatest warriors of all time - the Japanese Samurai.

My Jade ain't no fool she is damn good & is a black belt in Bushido herself so she of course new all this. She also knows a bit about branding too.

Think Warriors and you open up all sorts of opportunities for selling a whole range of products besides the basic kit. Those designs on T shirts for instance could be printed on sheets or made into posters and hung on a bedroom wall.

There is even more money to be made out of selling statues of the Deities associated with the martial arts. Zen Buddhism for example and lets not forget - meditation and mastering the inner chi is at the heart of martial arts so many students buy these statues for their bedrooms. Even I have a large bronze Buddha in my lounge and there is a really great wall mask on another wall.

All in all the mattley you would be a fool not to register Dojowarrior.co.uk even if you don't use it straight away but here is what may be a clincher.

DojoWarrier.Com is home of the famous Hoteikan Dojo in Brooklyn NY. It is one of the most famous and trendiest Dojo's in the USA where many of the Hollywood stars have trained like Chuck Connors & Jean-Claude Van Damme etc and is highly respected worldwide - as is the Dojo's owner and co-founder of the Hoteikan branch of martial arts. Dai Sensi Emilio “RENO” Claudio. jnr. What's more this guy is some 'warrior'. He even coaches the Army Judo team at West point and look at this the rest of his history.

SOKE: Dai Sensi Emilio “RENO” Claudio. jnr. CO_FOUNDER of the HOTEIKAN SYSTEM OF MARTIAL ARTS

Ø Over forty eight years in the Martial Arts

Ø One of the original members of the U.S. Judo Association

Ø Former member of the old Armed Forces Judo Association

Ø Former Head of the Korean Yudo (Judo) Association of N.Y.

Ø Competed against and coached Olympic hopefuls in the 60’s and 70’s

Ø Registered with the Sosuishi-Ryu Jujutsu Headquarters in Japan

Ø Has Performed Demos and Seminars throughout the U.S.

Ø Highly respected by his Peers in the Martial Arts world

Ø Currently coaches the Army Judo Team at West Point

Ø Retired member of the Army National Guard

Ø International Hall of Fame Member

Ø Recognized as SOKE with the World Combat Federation

Ø On the advisory board of the Eastern USA Martial Arts Association

NOW THAT'S a BRAND - DON'T YOU THINK & NOT BAD TO BE ASSOCIATED WITH for a £5 QUID DOMAIN NAME

NOTE. some of the bits I bought. I must have spent at least £5K over the years.

http://

 

[oldeagleeye]

Just to make it clear. Jade suggested the UK TLD not the USA.

 

[Hotel_tour]

I think that the simple names are the best choice. For example
FLF - First & Last Fightwear

 

[FLAUK]

The name Jade gave you DOJOWARRIOR was quite frankly the best of the lot and I am not just saying that because she is my daughter. It is because it really does get the message across of the history of martial arts while at the same time being trendy and bang up to date.

I was a member of a martial arts club for many years for example. Club being the important word in this context - usually an old church hall. Now whatever the premises the initiated call it their Dojo.

I'm afraid Dojo is no longer trendy or up to date - this was the case for traditional martial arts, but not MMA, where the place to train is just called a gym.

I have a ton of MMA shirts from various companies - an old friend who used to run sfuk.net did some great designs - sixduece is the last site I bought from.

What about calling it 'give me my bread' - so long as Kimbo has not already trademarked it.

 

[oldeagleeye]

Flauk. I have to disagree . Dojo is the term used by serious students of martial arts all over the world but hey we can agree to disagree.

You just be careful though Flauk you might have that girl from 'Kill Bill' come head hunting after you. The cute little one in the schoolgirl outfit I mean.

 

[iArtist]

re the dojo warrior suggestion and it being taken...

http://www.123-reg.co.uk/order?doma...ch=search&transfer=transfer&ajax_enabled=true

Dojowarrior.co.uk is available for under £6 for 2 years

Meanwhile

dojo-warrior.com is also available for £20

Leah

ps. Due to brand confusion, I'd have to suggest something that wasn't presently being used as when people Google the name, they could find the competition before they find you.

 

[FLAUK]

I guess it depends if he is going to target TMA or MMA.

Trying to sell something with the word dojo on it to MMA fans would be a huge mistake unless it is tongue in cheek.

Please send the girl from Kill Bill over - would be a nice way to go out

 

[Red Eye Media]

Smash Clobber

 

[iArtist]

Here is a site that lists all the known terms used in karate

http://www.karate.org.nz/gojuryu/terminology

Check it out for some great ideas.

Meanwhile what about:

DOGI Fight wear

Dogi means karate uniform

This is available as a dot com
http://www.123-reg.co.uk/order?doma...ch=search&transfer=transfer&ajax_enabled=true

www.dogifightwear.com

cool eh? Not to mention bang on applicable!

The exact word

dogi

is searched 9,900 times monthly

https://adwords.google.com/select/KeywordToolExternal

Great keyword for the site!

If this was the brand name, it would attract targetted traffic.

 

[Wine_From_Portugal]

martial arts is more to do with developing awareness and self defense, maybe you could use references to the spiritual origins of martial arts, zen, chi, bushido, lotus, etc...

 

[mattley23]

I guess it depends if he is going to target TMA or MMA.

Trying to sell something with the word dojo on it to MMA fans would be a huge mistake unless it is tongue in cheek.

Please send the girl from Kill Bill over - would be a nice way to go out

I agree FLAUK, dojo isnt really the right kind of word to use for a fightwear brand name. It doesnt really appeal to the MMA market and although its a major part of traditional martial arts (where we train), its not really a name people would associate with fight leisurewear (in my opinion).

Ive been in martial arts for a number of years, both Tae Kwon Do and Kickboxing and 'dojo' wouldnt really ring true to those type of customers, however it may make a very good brand name for fight equipment!!?? like gloves, head guards, pads etc etc.

 

[Jon236]

Maybe it's like calling a shoe company 'Footwear' but what is wrong with just being called 'Fightwear'?

 

[Tonyd]

I'd think maybe something like....

Control Fightwear
Faster Fightwear
Stronger Fightwear

 

[mattley23]

What do poeople think of

Lethal Fightwear

Could also use:
Lethal Wear
Lethal Clothing

 

[Jon236]

When I think of Lethal, I think of Lethal Bizzle the rapper.

 

[FLAUK]

I like Lethal Fightwear - best suggestion so far (I don't know who Lethal Bizzle is however).

 

[mattley23]

I like Lethal Fightwear - best suggestion so far (I don't know who Lethal Bizzle is however).

Thanks mate, like the ring of it too. Come up with another few:

Mortal Fightwear (as in mortal combat??)
Toxic Fightwear

 

[mattley23]

OKay, last few and then im done lol!! whats your thoughts on:

(All these brand names can end in either: Fightwear, Fight Gear, Clothing or simply just the name)

Alliance Fightwear
Cartel Fightwear
Federation Clothing or simply 'Federation'

 

[iArtist]

OKay, last few and then im done lol!! whats your thoughts on:

(All these brand names can end in either: Fightwear, Fight Gear, Clothing or simply just the name)

Alliance Fightwear
Cartel Fightwear
Federation Clothing or simply 'Federation'

boo and hiss

Are these 'names' words which are searched highly?
Will they contribute to the seo of the website?

Meanwhile

Federation Clothing says to me Star Trek uniforms

Alliance Fightwear says to me Banking uniforms for bankers with large bonuses.

Cartel - isn't that a cigar?

After all these suggestions, these are your top 3?

Maybe you should let your pal see the list and decide for himself.

 

[sjfuture09]

How about Peace

Peace is a strong word, and although you are promoting a fighting product you are not promoting fighting itself. As a martial artist you can not go and use what you learn on the street, its a discipline. The world is full of violence.

Regards

SJFuture09

 

[mattley23]

No i didnt say they were my top 3, merely 3 more that id come up with.

Picking names purely for SEO searches isnt my game and definately wont work, the name of the brand has to have an association with the product its representing and industry its trading within.

Because it a name of a clothing line that is going to speak to a certain type of customer it has to have a credence with its audience and not come across 'commercialised' or 'fake'.

I suppose trying to explain this to someone who isnt familar with the scene is very hard as you may not undertand the relevance of the impact the name will have. But suffice to say that if the brand name isnt right the produce wont sell, people wont wear a brand that doesnt 'speak to them' and represent what they are about.

 

[BronwynDurand]

Checking out the SEO potential is a great idea actually. Buying a domain name that is totally unique and describes your product will give the business a great head start - so easy to sell online and keep your costs low while starting up.

Take your best names and gather a few representatives of the target market and ask them what they think. You will get constructive opinion. Also ask them where they currently buy their gear, what they like best/don't like about the alternatives, and what they would spend. Real dipstick research, but it will really help.

I have three more ideas, and then I'm done.

FightArt wear (the art of fighting/clothing is wearable art)

Mastery clothing (as in the mastery of your art or fight style)

Fightstyle (I like this)

If you use any of mine, send me something when you are up and running - my brother is a serious Kung Fu fundi

Best of luck
Bye

 

[oldeagleeye]

One Query Mattley going backto your first post.. I quote.

"He's a young chap who is a martial artist and wants to set up his own make of fightwear, basically tee's, sweat tops,"

What have tee's and sweat shirts got to do with fightware. Like hoodies they are streetware. Fightware in my day was a Karate suit - a punch'kick bag & a cricket box - and boy did that hurt when we had full contact combat nights.

Anywy. Be that as it was so to speak. I rather like the Mortal Combat but if you really wan't something cool and both streewise and martial arts how about

Spunk

or

Skunk Fightware.

A bit of a play on fscuk but then that was hugely successful.

 

[mattley23]

One Query Mattley going backto your first post.. I quote.

"He's a young chap who is a martial artist and wants to set up his own make of fightwear, basically tee's, sweat tops,"

What have tee's and sweat shirts got to do with fightware. Like hoodies they are streetware.

He is creating fight orientated leisurewear like tshirts, hooded tops, hats, sweat tops etc, not actual fight gear like karate suits, gloves, pads etc.

If your familiar with MMA and the UFC you see this style of clothing been worn by fighters, promoters and fans at every:
press conference
training
weigh in
Social event
Fight day
Ring walk
Post event confrences
and day-to-day living

Also, this type of clothing is popular amongst all style of martial arts and can be seen being worn by students and fans as leisure clothing at competitions and day-to-day. Ive been involved in martial arts for years and regularly fight in competitions all over the UK and Europe so definatly know what im talking about.

I do agree that looking at search keywords and seo techniques to aid chosing a name is a good idea and ive recommended doing that but this type of industry does have unique names for brands that were not necessarily searched for highly in association with MMA & TMA at point of start up.

 

[Simon-M]

kakkoii Fightware

(Kakkoii being the Japanese word meaning Cool, Neat, Flash) Sounds pretty cool too